How many signs can you spot and recognize even when they are hundreds of yards away? There is one very simple reason why you can recognize design signage from the biggest companies, and simply forget others. Most of the companies are what you call as masters of designing to ensure that their audience will remember and identify them even at a distance.
From Coca-Cola to McDonald’s, most of the biggest companies of the world take their design signage seriously, and ensure that their brand stands out from the rest of the crowd and make it easier for their potential customers to recall them.
How do they do it? Well, here are some of their best-kept tactics that the leading companies of the world practice to come up with memorable design signage.
Simplicity is the Key
From retail stores to fast food chains, the biggest companies of the world all obey a single major role when it comes to their design signage, and that is simplicity first. In fact, most large businesses make use of very simple and plain sign designs to ensure that their signs will be remembered easily.
If you want to become like them, keep your signs and other branding of your company as simple as possible to make it easier to remember. There is a higher chance for people to remember a simple compared to complicated signs with numerous messages.
Memorability at Its Finest
Since the most popular corporate logos are made with simplicity in mind, these become easier to remember. The biggest companies are aware of the importance of return customers, and so their focus is to be remembered each and every time.
So, how do you come up with a memorable design signage? From a simple logo to bold colors which can be easily recalled, stick with the right design elements which will not be forgotten by your target market.
Highly Visible Colors are a Must
The real reason why you instantly notice the signs of McDonald’s and Wal-Mart from several miles away is due to the fact that they are made for visibility. Combinations of high contrast colors are usually the secret to make your design signage visible from a distance. To make your signage seen from afar, choose a color combination which will stand out even from far away so that it can be seen easily, thus making it easier to remember at the same time.
No Wasted Spaces
Did you notice how signs of companies don’t have any wasted space? Although it is important that you don’t make a cluttered looking signage, it is also important that you don’t waste space which you could otherwise use to effectively relay the message of your company. White space is important for breaking up various elements of the signage but it must not be used excessively. Use as much space as you can to enjoy the biggest possible impact from your design signage.
Design for Action
Finally, the best signs don’t only stand out and communicate a message for these are meant to deliver a specific message to the target market. Your design signage should prompt action before anything else, whether it is to point them to your website or visit your retail shop.
Posted by Randy Blakeslee
You have just opened your restaurant or café and you are now ready to start utilizing signage to promote your specialties and market each of the menu items you have. However, which signs should you use and where you can display them in your restaurant?
Signage plays a crucial role in helping you motivate each of your customers to choose particular items and spend money in your own restaurant.
Nevertheless, it should be used strategically. From the table tents with your promotional menu items and offerings to the wall posters advertising your newest specialties, there are numerous holders and displays that could have a positive impact on your results and will help you operate a more successful and effective restaurant.
Wall Poster Frames
These are amazing display options to showcase your newest specials, announcements, and group offers. Like the table tents, they are very visible and one of the marketing assets that customers will likely look at once they enter your restaurant.
From the marketing perspective, the difference between table tents and wall poster frames is the level of the detail that guests expect. While table tents may contain a variety of dishes, the wall posters are effective when they are easy, simple, and short to read.
For instance, a good way to use wall poster frames effectively is hanging a list of 4-5 dishes or special offers. Since this is easy to read, short, and simple, your guests will pay attention to your signage and would make a decision based on that. Another good way to use wall poster frames is listing particular offer like happy hour drink promotion. It is appealing to audience and ideally suited to big wall displays.
These are small displays, which sit on top of a dining table or a countertop space, right in front of your customers. Since such displays are center and front, these are good for drawing the attention of your guests to famous menu dishes, promotions, and special offers.
A good way to take advantage of table tents for your promotional is using the fact that they are likely the first display that any guest would notice once they entered the restaurant and take their seat. It makes the table tents ideal for promoting specials that you would like guests to order.
If you own a restaurant, the most ideal table tents are 3-sided displays that enable you to maximize your restaurant’s visibility while promoting some offers at once. With various promotions on every side of the tent, you may easily expose guests to different offers in seconds.
If you are offering takeout and delivery services, you should have trifold holders. It’s a must have marketing tool when generating customer interest as well as reaching your customer base locally. These trifold holders should be placed near the restaurant’s entrance. Through this, the guests may walk in and choose an order that they could take home after buying a drink or meals.
Posted by Randy Blaskeslee
Even if you are selling a wonderful service or product, people will never buy unless they heard of it. This is what makes it more important to your company’s name out for your success and growth. Once you are ready to take your business to the next level and see more sales increase, you can try any or all of the following amazing ways for getting your company’s name out into your target market and community.
Go for Local Ads
Newspaper, radio, and TV are not the only channels where you can advertise. You can also put ads about your company on bus stop benches, on grocery arts, or on billboards. You can also advertise in local community newsletters and on paper menus of local restaurants. Place the name of your company on your vehicles, and advertise on the website of your town. You can also make new signs you can put on your physical store to make your brick and mortar location more interesting to the eyes of potential customers.
Host a Charity Drive
You can hold a charity drive to get your name out in front of your customers and at the same time, help your community. You can arrange the drop off of donations at your company for your chosen local charity. This will not just bring more people to your business for it will also have a positive effect on your business as a whole.
Give yourself some dose of publicity by merely sponsoring an event. You can choose to sponsor the local little league team and have the logo of your company printed on their uniform for parents to see it during games. You can also sponsor a local fair, festival, or concert. You can even sponsor an event at a church, school, or other local businesses in town.
Hold a Giveaway
Hosting a giveaway can ensure that it will not take you long to get your name out in front of thousands of fans no matter where they come from. Bigger prizes increase the chances of having more people signing up. Aside from that, once you have their informant, it will be easier for you to get in touch with them in the future.
Distribute Promotional Materials for Free
No one can resist free stuff. If you give away promotional materials for free, such as pens, bottle openers, and key chains, people are going to remember your company each time they see these items. On top of that, once people share or lose these items, they are actually putting your company’s name out in front of other people, too.
Plan a Big Event
When you plan and host a great event at the community, people will not only be attending that event because the press will also likely cover it through the weeks prior to it. There is no need for this event to have anything to do with your company per se. You can just plan something that is fun that many people would like to attend.
Posted by Randy Blakeslee
You have to take note that first impressions always last forever. If you like to invest in franchise business that’s sign-based and open doors in your local area, then it’s essential to note that the nailing first impressions can be crux of your business. Nonprofits, businesses, creative people, and others go to sign-making businesses for express purpose of obtaining signs that educate and entice their audience. They like a sign, which excels in landing positive first impressions. But, how can you assist your clients to achieve this goal?
The first thing to do is being aware of the emerging signage trends. Knowing the current signage trends as well as adapting to the new ones shows that your customers that you’re committed to ensure that they get quality products that are apt to make that outstanding first impression.
Here are the trends that you should not miss:
Sustainable Design Produces and Services Are Maturing.
Several years ago, sustainable and green products like the billboard signs were entering the market. Many people were excited and interested, yet high costs kept majority of the parties away. However, these days, the idea of being sustainable and going green isn’t seen as a passing fad, yet something that the consumers grow to expect from the business they support.
If you’re considering investing in the signage company, it’s essential to be aware that this need for sustainability isn’t going away. The customers increasingly like the products that are proven to be sturdy and have low environmental impact. It includes both design and paint materials.
Rebranding is a Big Thing.
For the last few years, many have watched pretty major brands initiate the mega-rebranding efforts. The market dominators saw their brands taking a huge hit with the rising interest on healthy living and quality products. With this in mind, many brands spent tons of money for their rebranding. When it comes to signage industry, rebranding also means new signs, small and big. With such abovementioned marketing giants that make the push to reassert and rebrand themselves in the market, a lot of franchise chains and businesses will follow their example. Being an owner of the sign-making franchise, it’ll be essential to know the significance of rebranding trend to assist your customers better.
Authenticity is the Year’s Cornerstone of Marketing.
Promoting and following this trend could cause your costs to go up, yet when marketing as well as making materials for marketing for millenials and homeland generations, the key is authenticity. The best way for you to show that you’re authentic is dropping the use of any particular stock photos and encouraging each of your customers to do the same.
The online world and the explosion of readily available yet unique content and content creators of each medium has created a need for the brands to display authentic as well as original designs and images. Consider keeping photographers on contract staff and hiring top graphic designers to ensure you to stay ahead of the trend and always able to provide authentic content your customers’ preferences.
Posted by Randy Blakeslee
For a business, a lighted sign is like a literal beacon or a burning ember that makes you stand out from the rest of the signage around you. It wouldn’t take up lots of wattage to add a wow factor to your signs, which means that most of the time, less is more.
But, there are cases when you would like your signs to truly stand out and give off that Las Vegas feels, no matter what the location is. This is why it is not a surprise that lighted signs tend to be more expensive upfront, and these also have more frequent maintenance needs. However, when used in the right circumstances, it is all worth it.
The main goal here is to make sure that your lighted signs will pay for themselves right away and bring in enough extra business to compensate their upfront costs. Not all businesses and signs will go well with bright lights, but you might be surprised with the number of locations, industries, and events which could be a perfect fit for just a bit of wattage.
Below are some of the best and most profitable places for lighted signs together with their benefits for your business:
Main Exterior Signs
For businesses located in a place where you need to compete with lots of other signs, or for those in remote places where these are easy to miss, lighted signs can help a lot in guiding your customers to your doors. Without a doubt, a lit sign attracts more attention compared to other kinds of types, especially if you are open after hours when it is already dark. Lighted signs can keep all your customers well directed and safe.
At Conventions or Trade Shows
These kinds of events can make it even more challenging to target visitors. You just need a tiny space and a small time frame for attracting visitors to your booth. If allowed by event managers, lighted signs can make you stand out with ease. Pick a sign with bright colors or arrows to ensure that you will not be missed.
In Poorly Lit Locations
It goes for both outdoor and indoor use. In case there are no street lights in the location of your business or if you like to ensure that your customers will not miss the unlit part of your store where you keep your clearance items, make the lighted signs guide their way. It is natural for humans to look for light so adding several bulbs to your signage is a very obvious solution.
But, take note that lighted signs are not free of challenges and hurdles. Among the biggest is probably the need for maintenance. Something as small as a single bulb which suddenly went out can turn your impressive sign to an ugly one. There are also instances when it would be safer to replace burned out bulbs on your own, although you can also choose to stick to the safe side by hiring a professional. You also need to ensure that your signs are inspected biannually. If possible, choose a long lasting and eco-friendly bulb package.
Posted by Randy Blakeslee
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