For people who own a business that relies on the general public, one of the most essential marketing assets can be the use of signage.
Understanding the Power of Signage
High visibility signage can be especially crucial for businesses that have a sizeable drive-by clientele. For businesses that rely on drive-by traffic to bring in business, signage is considered one of the most vital business expenses. It is the marketing expense that keeps on giving after it has been purchased.
Unlike other forms of marketing, getting the best in signage offers businesses a long-term marketing approach without having to renew it each week or month. That is why having the best in signage and Outdoor Lighting Installation Services Illinois companies need is crucial. Of all the marketing forums, signage offers a continuous business presentation to the outside world daily without the need to expend large amounts of capital or make any continuous modifications.
When considering signage, there are a few essential things to consider. Most often, lit signage is best at attracting customers. This type of signage is crucial for businesses that are open in the evening. However, if lit signage is not allowed at your location, the use of eye-catching signage that gives vital information to passersby can make all the difference in the world in how effective it is.
Understanding your signage needs, as well as any signage limitations, are crucial considerations before you make a major sign purchase for your business. Since many areas have signage regulations, it is essential to ensure any business signage you purchase is compliant with municipal property codes and any restrictions from landlords if the property is being rented.
If you are looking for the best in signage design, materials and consultation at Quantum Sign Corporation we have been providing the best in signage and Outdoor Lighting Installation Services Illinois businesses have been counting on for years and you can learn more about our products and services at www.quantumsigncorp.com.
Posted by Randy Blakeslee
QUANTUM SIGN CORP.
693 Heartland Drive
Sugar Grove, IL 60554
P: (888) 202-6070
F: (630) 466-0564
There are some benefits of making small businesses seem bigger compared to what it really is. Its appearance of being big could make customers more likely to take your business seriously and boost the customer’s trust to the business. If you are searching for bigger than you could make, it will offer your business an image of being better value provider than its competitors. Fortunately, you do not have to run a big business for you to give your company the look of being well known and large. Such tips will help you design a signage that will make your business look more dependable, more established, and much bigger:
• Keep Everything Simple Like the Big Brands
Huge brands have one thing in common and that is keeping the signage simple. From McDonald’s to Walmart, most of the well-known brands in the world keep their retail signage simple to make it much recognizable. Most small businesses, on contrary, consider doing the opposite and invest in the signage that provides every detail about the business. This is a trade-off and one that’s made to make your brand familiar. Keep your signage simple and nice to make your brand memorable for consumers.
• List Your Site on Your Signage
Online presence is considered as one of the obvious signs that businesses are bigger than its offline presence alone. Building and designing your website is a great way of increasing your business perceived size for consumers. Listing the name of your company and your slogan on the signage is important. You may also list your social media pages to show that your business can be reached globally.
• Avoid Utilizing Localized Phrases and Terms
The more local the business is, the smaller it’ll seem. With the use of the words like the name of the city or approximate location in the name of the business and especially in its retail signage, makes this like a local business instead of a bigger brand. On the other hand, with the use of the name that isn’t restricted to a location makes the business feel bigger than it is. For this reason, it is best to get rid of the geographical names if you want to make your business appear bigger as well as more established.
• Make a Brand for Your Business
Most small businesses pay attention to branding and prefer to concentrate on more easily measurable marketing direct response style. While branding might not be essential for small businesses, it is very valuable. When your company created a brand, it’ll be far more than the sum of its entire parts. It sets apart from the competitors as the trusted name rather than a single choice among others. It seems larger than it is, maybe because of the trust associated with your brand. Through making a brand for the company, you can make this set apart from the alternatives as a more established, trustworthy, and much bigger option.
Posted by Randy Blakeslee
QUANTUM SIGN CORP.
693 Heartland Drive
Sugar Grove, IL 60554
P: (888) 202-6070
F: (630) 466-0564
'Without advertising, you can never promote your business or express yourself.’
Everyone knows this golden rule of getting famous, but not everyone gets to enjoy the spotlight. Today we will focus on the usage of website for digital signage. Happy Reading :)
1. Identifying the Cause’ And ‘Effect’
Before designing your sign, you need to ask yourself:
2. Linking Content with Your Desired Sign
Good written content is the heart of signage industry. But sadly, not everyone can write good content. A good marketing strategy is to link your words with what your business or what your message is all about.
For example, if you run an automobile business, your tagline should have words like ‘wheels, cars, bikes, and road.’ Even if you aren’t using the words directly, you need to create a connection with the message because these types of techniques greatly influence the sub-conscious part of mind.
3. Color Scheme
Humans are visual oriented creatures. Before the reading a message, they will be the first to recognize the color scheme along with graphics and illustrations.
You can go with multiple color schemes. Either pick bright colors which are attractive in nature, so that if anyone visits your website, they will be attracted to your sign.
You can also use the same color strategy of your website’s layout on your sign to have more symmetry but don’t be too obvious, otherwise it will be difficult to distinguish your message from layout.
4. Website Ad Plugins
There are over 100,000 plugins in different website platforms. Why don’t you use them to increase your optimization?
Browse through hundreds of ad plugins and see the power of making your ad more productive. Good examples include Ads pro plugin, WP pro ad plugin and WP quads.
The two mentioned foremost i.e. Ads pro plugin and WP pro ad are unique in a sense that most people use ad blockers to bypass signs. Ads pro plugin will nullify the effect of ad blocker and WP pro ad is a complete ad manager of your website. It will give valuable statistics as well as directs you towards the best places of placing your ad.
5. Using Pre-Built Layouts
Yes, you can use them. The plus side is that you don’t have to work very hard. Just pick up a template and improvise on the design but the downside is that they are publicly available to everyone. (But, that is again subjective. Being openly available in the market means people are using them to set trends)
The best approach probably, is to use pre-built layouts and then use appropriate innovation so that people can differ between you and other brands.
Grabbing people’s attention these days is a difficult task. One of the best ways to get someone’s attention is with electric signs. Electric signs in Illinois can help you quickly relay important information.
Using Color in Electronic Signs
Color always stands out over black and white. Imagine driving down an expressway. You’re zipping along and there are signs on both sides of the road. Which one stands out the most? The sign with color. Electronic signs in Illinois are versatile. They can include animation, graphics and several messages. They are used in a variety of ways for so many venues. Think about the electronic messages you see when you’re driving: sporting events, outdoor concerts, car dealerships, convention centers and hospitals, as well as any business that wants to make sure you see their information.
Products and Services Advertised
Looking for potential customers? An electric sign is the best way to get their attention and let them know you’re there. Better than just a plain billboard, electronic signs in Illinois can easily been seen and their information read from a distance. This gives you time to plant the seed of information a potential customer needs to consider your product or service while they are traveling at a fast pace. If they’re stuck in traffic, it’s even more important to use an electronic sign that can show multiple messages about what your company does. Branding by using electric signs is a smart way to make potential customers remember you. Electric signs are bright, which is even better at night or in bad weather.
Why Should You Use Electronic Signs?
There are multiple reasons to use electronic signs in Illinois, including:
To learn more about electronic signs in Illinois, visit the Quantum Sign Corporation website.
There are important design principles for creating sings that attract customers for your business. Let Quantum Sign Corp guide you through this difficult process.
Most newcomers in the business world consider marketing and advertisement to be just online and mobile. But the truth of the matter is that sometimes a good attention grabbing sing can do wonders. According to a survey carried out by the FedEx Office, businesses especially smaller ones find signage and graphics to be more effective in client acquisition. The study was carried out on 500 businesses in the US. It showed 64 % of businesses were millennial owned with a preference towards graphics and signage. On the other hand, baby boomers preferred simplistic designs for their businesses.
Regardless of one’s preference, the design of a sign gauges the businesses ability to attract and acquire new customers.
Sapna Budey, director of International Sign Association for strategic initiatives once said, “Who hasn’t been driving down the street, stopped at a store and made a purchase merely because they saw the sign?” According to Budey business owners need to give close attention to design elements like color, contrast and size to make it compelling.
1. COLOR CHOICE:
Color is the essence of sign’s design. It can stand for different value propositions of a business. It also reflects brands identity in the market. Imagining Coca Cola and McDonald’s brand would automatically pop up their colors in one’s mind. So, it should be taken special care of while making design decisions.
Budev points out that 80% of recognition of trademark comes from its color. So do not choose random or trending color but rather think long term while choosing color for your brand.
It is a key factor for making sign readable. Contrast sets apart foreground with background. The more the contrast, the better the readability.
While applying the concept of contrast, it is important to take the surrounding of the sign placement into consideration. For example, if the sign is placed in an evergreen environment, then it is not wise to use green color for the sign. Things that can be done if the color choice is restricted, like using black or white borders to set things apart visually.
The letters must be also depict contrast with the background. There are industry standard for letter lines and word count. A general rule of thumb is that if the lines are more then the word count will also decrease. This is all done in order to have well sized fonts that get the message across in a few seconds. San serif fonts are commonly. The reason behind it is simple, don’t let serifs of fonts affect the visibility of the sign.
All in all, contrast plays significant role in design decisions ranging from size, word count, color choice.
Signs and size go hand in hand. The bigger the sign, the more people will see it. The more people get your message, the more conversion. There is no rocket science. It’s just that size matters because eyes can just see so long.
But one shouldn’t go overboard with it. Take consideration at the situation, event and surrounding to determine whether the size factor is destroying aesthetics, looking awkward or becoming an eye sore.
These design principles for creating sings that attract customers will help you in making better decisions for effective business growth.
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