Quantum Sign Corp Top 5 things to look for in Design.
Ok. You have a great idea for a new business. You get funding, find a location, build a website. Getting the best sign should be a piece of cake, right?
There is a science to creating the best sign for your business..
This brief article will help you avoid 5 most common mistakes when buying a sign.
1. Wrong Material
Some people think the most expensive materials will make the most impressive signs. This is not always the case. You could be paying a premium for material that may not hold up as well as a cheaper material. Case in point, aluminum and stainless steel letters look very similar but aluminum is a fraction of the price of stainless steel. Also many people like the look of wood but if the wrong wood is chosen or if it is not treated properly it could rot or even be a risk for falling and injuring someone. In this case, a synthetic material like PVC would be a better option.
2. Color Contrast
Another common mistake is not choosing the correct color combinations. You may remember from school that there are complementary and contrasting colors. The goal of a sign is to standout and capture the eye. This is why it is important to use contrasting colors. There is a reason why traffic signs are mostly made of a yellow background and black lettering. This combination is one of the most easy to see from a distance. I am not saying all your signs should be yellow and black but colors should be contrasting.
3. Font Selection
Often people choose the wrong font when purchasing a sign. Fonts that look like script or use fancy serifs are not a good choice for signage. Readability is paramount in effective signage. I suggest sticking to block letters. Serifs are not just difficult to read but they can also dramatically reduce how your sign can be produced.
Always measure where a sign will be installed. There should be balance of negative space around the sign itself. Letters should be spaced evenly. The sign should be the right size so it is most viewable for the intended target audience of the sign.
You may have installed your sign in the winter but when the weather gets nicer and the trees start to fill with leaves your entire sign can be blocked. Also you should consider who is the target for your sign. Is it a pedestrian? Is it a driver? Put yourself in their shoes and practice approaching your business as they would.
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Quantum Sign Corp is here for you and your Business!
When partnering with Quantum Signs, you will experience much more than just graphic designers, you will feel like part of the family. We care about your vision, and your ideas, and we want to transform them into just the right image for your business.
If you have a road block on creativity, we can create a unique sign design for you, based on your requirements, as a team!
Quantum Sign Corporation understands our clients needs, installation procedures and demands, manufacturing processes, and what it takes to make your new sign, a perfect work of art!
We are experts in using the latest techniques and materials to maximize your visibility while being conscious of your budget. With something as important as your message and signage, as a business professional you cannot afford to take chances with unprofessional signs. Our experienced fabricators understand how important quality is to success.
Proven fabrication techniques and innovative solutions let us create outstanding products for clients. Skilled craftspeople in all disciplines apply accumulated product and manufacturing knowledge to every sign.
Quantum can manage any project from conception to successful conclusion. We have an in-house team of project managers with years of experience in conversion, re-branding, and expansion programs both nationally and internationally.
Know the rules.
Before investing time and money in developing a sign, find out what regulations and restrictions your city and landlord impose. For example, you might be prohibited from having a sign that lights up or exceeds a certain size. Your sign may need to use a font that's consistent with the signage of the other companies in your office or retail center.
Know what you want the signs in your business to do. Some signs are directional/informational, such as signs directing customers to the restroom or fitting rooms or identifying the contents of store shelves. Others are persuasive, such as signs announcing sales or special offers. Your outdoor sign needs to be big and attention-getting enough to be seen by your target customers, whether they're walking by on a downtown street or whizzing past on the interstate.
Three-dimensional signs offer lots of opportunity for branding. Choose materials for your sign that reinforce your brand identity. For instance, an artisan restaurant could use weathered wooden signs, while a cutting-edge IT consultancy could use sleek metal.
Whether you’re developing a banner, directional signs for inside your business, promotional signs or shelf labels, all of your signage must have a consistent brand identity. Using the same colors, fonts and "attitude" throughout your signage will help cement your brand in customers’ minds.
To develop your outdoor sign, work with a graphic designer familiar with signage who can translate your business logo, colors and fonts into a design that meets your local requirements, can be seen from a distance and withstands weather.
Show some personality.
Signage isn’t just about graphics — words matter too. Even directional signs can convey your brand's personality. For instance, a restaurant specializing in Texas barbecue might label the restrooms for "Cowboys" and "Cowgirls." Think about creative ways your signs can express your brand's personality, whether that's homespun, upscale, luxurious or zany.
Mix it up.
There's a lot more to signage than the sign on the outside of your store, restaurant or office location. Once that sign is developed, reinforce your brand with temporary signs including posters, window decals and banners. They’re inexpensive, so they’re easy to change out for different seasons, events or promotions.
Depending on your industry, lawn signs, portable signs or car door magnets can expose your brand to more people. For example, if your employees regularly travel to customers’ homes or offices, removable car door magnets build brand awareness even if your team is using their own vehicles. Is your business located on a street with lots of pedestrian traffic? Try using portable signage, such as an A-frame sign, on the sidewalk during business hours to attract passersby. If your company is tucked out of the way in a grassy office park, lawn signs can help direct customers to your location.
Have more than one person proofread your signage, just to be safe. Grammatical, spelling and punctuation errors undermine your brand by making customers question your competency.
Keep it fresh.
Just as you should review your brand every once in a while to determine if it's ready for a makeover, regularly assess your business’ signage to see if it’s still doing its job. Even if you're not quite ready to revamp your outdoor signage, updating your interior signs as well as posters, banners and other temporary signage can give your business a fresh look in the meantime.
For more information about Building and Branding your Small Business,
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Frustrated with Your Current Sign?
Creating the best Chicago sign does not need to be frustrating, and it can be the best first step in building a highly visible and memorable brand for a small or medium sized business. With over 60 combined years of creating custom signs for businesses, new and established, our signs have helped many business owners get their names out to the public and attract more customers. Quantum Sign Corp has always been there for their clients, and always will be.
Here are a few tips for how to create a memorable sign for your business.
1 Create a consistent brand: From the beginning, clearly define the design elements which will represent your company in the visual world. Choose a color, logo, font and tagline and keep these elements consistent on all your marketing materials. Consider the tone of your company’s communications. Does your brand support your tone and overall message? Once you know what the look and message of your business is make sure that every platform your business follows these exact guidelines. From your business cards to your Facebook page, consistent branding is essential for looking reliable and established.
2 Show what makes your business unique: Standing out, especially in competitive industries, can be tough. What makes your business unique? Focus on what sets you apart from the competition and craft every part of your company’s messaging to show new clients what makes you special. Your company’s branding – from logo design to signage – should support your overall message and values.
3 Extend your brand: The more your potential customers see your business’ marketing, the more likely they are to buy from a brand they recognize. Brand recognition helps with return business, too. Your customers are more likely to return to your business if they see your messaging out there and are reminded of your great service or excellent quality you provide. Customized company swag is a great way to extend your brand.
4 Find creative ways to get exposure: Sponsoring a charity event or a good cause is a great way to get exposure while making a difference in the community. When your business gives back to good causes it creates connections with a variety of passionate people who will remember your kindness and recommend your company to friends. If you or your staff volunteer your time to an organization or even, be sure to wear company branded t-shirts so people will associate your brand with hard work and community support.
5 Create a unique, custom sign for your business. A visually appealing, memorable business sign is an essential ingredient to a successful brick and mortar shop, retail store or restaurant. Of all the Chicago and Suburbs sign shops to choose from, Quantum Sign Corporation will work with you to create a unique business sign that will help you attract more customers.
Creating signage for your business, but don’t know where to start? Our experts at Quantum Sign Corp can create custom signage to help your business stand out. Read here our tips to creating a successful business sign.
A well-executed business sign is critical to making a good first impression on potential customers — and building brand awareness. Whether it’s a sign on the front of your business storefront, or a lawn sign advertising your services, having a clear and eye-catching business sign can draw people in.
The most effective signs are both informative and attention-grabbing. It’s important to think about not only what your sign says, but also how it looks and where your potential clients are likely to see it.
Here are some tips for what to include on your business’ sign, which colors and designs to choose, and where to position your business sign.
Basic Business Sign Information
A retail storefront should feature a clean, easy-to-read, well-lit, and well-maintained sign. Proper placement is also critical. There should be no obstructions from power lines, trees or other buildings.
Your business’ sign should include the following:
Color is a vital component of any effective business sign. Bold colors are the most visually appealing, as long as they complement one another. Text and background colors should contrast, making the text easier to read.
Readability is the first priority when it comes to the text on your sign. Are the words easy to read? A mix of upper- and lowercase letters is considered easier to read than words made up entirely of capital letters. Opt for a simple typeface over one that’s fancy or hard to read at a glance. Avoid using more than two different fonts. And, although it’s not always easy to do, the fewer words you use, the better.
A unique graphic also makes your business sign more memorable. This can be your business logo, an evocative photograph, or a drawing — something that’s both visually appealing and relates to your business, but which is understandable at a glance.
Size and Location
Where you place your sign is another crucial element. Outdoor signage should be large enough to be seen from some distance, but it should not require drivers to turn their heads to absorb. They should also be situated relatively close to the business’s actual location. Indoor signage for your retail store must be placed in the appropriate areas: Put sales signs near the sale items, customer service signs near the cash register or returns window, etc.
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