The dilemma of life may be summed up into two stages; the first is to obtain something, and the second is to protect that something after it is obtained.
Digital signage is no different because it can be the cutting edge change you can introduce to your business which makes a significant impact. The trouble is that finding the money to invest in such versatile and expensive equipment can be a bit stressing. And when you finally obtain the equipment, you should keep it away from harm’s way as much as you can. This article will identify the elements which threaten your digital signage equipment, and how you can protect it.
1. Stolen or Physically Damaged
People tend to not care about anything that does not belong to them. This is the mindset you should work with when you install digital signage indoors/outdoors. At the moment when you are not looking, it can be stolen or accidentally harmed, and because you are unaware you might not be able to take action.
If you have the money, set up an alarm and monitoring system, keeping at least one individual in charge of ensuring the safety of the equipment. And if that is too costly, solidify the quality of installment in such a manner that anyone intentionally taking away your signage has time to be caught.
2. Natural Events
When light rain showers turn into thunderstorms and breezes transform into hurricanes, your digital signage has no prayer outdoors, and sometimes even indoors.
Although the wrath of nature cannot be negated, it can be minimized. For example, if you have been informed of extreme weather conditions beforehand, try to take all your equipment indoors for the few days when the extremity lasts. Similarly, ensure that the expensive equipment such as the screens is enclosed in sturdy transparent cases which can protect them under most circumstances. If you take such preventive measures beforehand, your signage might continue functioning for you.
3. Proper Ventilation
Digital signage has a lot of ways in which it releases energy. Be it may sound or light, the end result for most energies is that it ends up and dissipates as heat. And if that heat finds no place to escape, it ends up damaging your equipment.
The players and the screens can all be kept safe if you provide a ventilation outlet to your machines. These outlets will not only secure your equipment for overheating, but it will also keep them protected from the hostile exterior environment. It is a win-win situation.
4. Keep Away from The Sun
If the scorching sun particularly loves your part of the country, then you need to take extra protection to keep your digital signage safe.
The rays of the sun possess UV light, which can cause isotopic failures and LEDs to burn up and becoming dysfunctional (and even dangerous). Delicate electronic equipment is not designed to face such scorching temperatures alone, and therefore keeping them in shade or under reflecting glass cover can be crucial for their long-term survival. Yes, it is extra effort, but it saves up a lot more for the business in comparison.
Posted by Randy Blakeslee - GetnSocial
Signage has become very necessary thing everywhere. People are inhabiting even the remote areas which word previously uninhabited by anyone. Because of this fact, the remote areas are being turned into approachable areas. People are commercializing them and making stores, food chains, parks and other amusement places almost everywhere.
Signage is crucial even within parks because we cannot leave people in a maze. But it also does not mean that we will take away the natural beauty of those areas by creating non-blending signage. This is simply not an option.
If you are looking for ways to make your signage blend well with nature, here are some ideas which can help you out.
1. The Materials
Choosing the right material is the very first step towards making a signage that is in harmony with the natural background. It is obvious that using steel or any metal will not blend well with nature. Because these are the two things which do not grow in nature. If you are making signage for a park, go for natural materials such as wood. You can also use a stone if you want. These two are not very expensive materials to be used in Signage and they will blend in with the park.
2. The Texture
The texture of your signage can also help be in harmony with nature. You must have noticed that tree trunks are not smooth or shiny. They are always very rigid and uneven. You can benefit from this characteristic to get an idea for your signage. For example, smoothly textured signage will not appear natural. Whereas a roughly cut wooden Signage will be very close and symmetrical to nature. Every sign can be different from one another rather than looking same. It will add to the natural look of your signage.
3. The Colors
The right choice of colors is very crucial for your signs. They can either make a successful natural sign or a complete disaster. It all depends on which colors you use. If the background is a park, look for the colors which are present in a park. For example, you wouldn't see bright red or blue colors in it. Whereas a park will have shades of green and brown, which you can use in your signs.
Colors have different effects on people. For example, the yellow color is known to change the mood of a person. And red is a color of romance, but it is also a very intense color which might make people uncomfortable. The green color has very positive energy and can create a positive effect on people. That is why it is very common in different signs. You can simply make a wooden signage and use the color white for letters. White also has a very positive effect on people because it gives a sense of innocence and purity. It is not uncomfortable for the eyes as well.
If you want your signs to mix with nature, you have to select similar shades of colors which are present in nature.
The capability of signage to fight crimes has often been underrated, maybe because they’re immobile signs which don’t really mean anything. Or are they?
A research conducted by the Public Library of Science in 2012 suggested that good quality signage in commercial centers in the city were able to decrease street mugging by as much as 62% in experimental locations. Since then, concerned authorities have started investing in them, and so have some private show owners and marketers.
When we say high-quality signage, we mean that anyone who lays his/her eyes on the digital screen or poster does not lift off without a feeling of security or concern (depending on whether you are the thief or the victim). Such signage has some important elements which need to be catered to.
1. Words and Visuals
This is a combination that you will have to deploy for maximum effectiveness. Sometimes signs can be a little difficult to understand, and it can be tougher to interpret something you are looking at for a mere 2 seconds. Similarly, random words scribbled on the wall will attract no one towards them.
Having a bold sign with clarity and a message on the side which states “you are being watched”, for example, can be quite devastating for any wrongdoer, and act as your first layer of defense.
2. Involve Security Forces
Anything with an official outlook naturally looks a lot more serious compared to rhetoric with strong language alone. In your area, you will certainly have security forces which operate on a daily basis, and you must contact them and ask them for permission to use their name/logo/motto to be placed on the signage along with the message.
This sends out the message that the police force in that area operates very actively, and that any attempt to cause discomfort to an individual on streets will be met with severe consequences. Such devastation can, in turn, hold back crime rates.
3. Bold Colors
What color comes to your mind when we say aggression? Suddenly not calm blue with sunny yellow and brush of light green; you probably think of dark crimson color or pitch-black color which can have a lasting impact on the minds of those who feel crime is easy to commit. Make the language as clear and bold as possible and use a strong blend of black and red to scare off the unwanted.
The impact such colors have on the mind is one of fear and confusion, which is why they should be your first choice for the messages and most of the signage.
4. Orientation and Placement
How effective do you think a sign will be in the back alley of your restaurant where nobody except your staff goes to work?
They will obviously be of no use, and you will have to work harder to find a place where you can do justice to the sign and its message. Keep them lit on places where people roam around and spend a considerable amount of time in so that they reach out to the ones they must.
The Art of Looking Good
‘Looks do matter’ because in the end, if we don’t like something from our eyes, how else are we going to explore it?
When it comes to designing, companies lay maximum focus upon presentation skills.
Eateries and Restaurants
Bakeries and restaurants have one thing in common. They try to have a signage environment which promotes food with love and feeling good.
Through their signage designs, they promote the idea of a happy society i.e. a person eating their product and enjoying life. Signs used will be child friendly, optimistic and would naturally make a person life the place.
Retail stores invest in heavily crowded signs. They know they have a small place so they are interested in making everything a sight for the sour eyes.
You will see discount signs, written in uneven fonts and even broken English. Why? Because such designs attract maximum attention from the passersby.
The Human Psyche
It is fair to say that everyone wants to look good and receive appreciation. That is where design comes into play.
Companies know that people will visit their business spots, if they look good. By looking good, companies mean two things:
Content and graphics are two of the most important tools of business owners and with enough talent, garnished with creativity, they can do wonders. By turning heads and getting exposure, the design brings huge ROI to the business owners.
By trend, we mean everything that is new and happening around you! Designs are highly influenced by trends.
People ordering digital signs, owners like to take taglines from famous politicians, hilarious memes and sitcoms. If the trend is very popular, it encompasses the businesses and customers indirectly end up giving a lot of exposure to that business.
Design is linked with profit. The more people get influenced by your design, the more they will come by at your place and look at the products.
If everything is good, they will buy and you will earn a profit. Simple logic!
Real Time Output
If you have multiple designs in your mind and you are wondering about their global impact, make short term goals and give each of them a fair time.
Find out how many people are influenced by sign and ask customers about the pros and cons of the used sign.
If you are getting a lot of traffic, they will try your product. (Now the game is on your product. The sign has done its job in getting you the customer. Your product will either make or break the customer relationship now)
Get real time output from customers about your business and you will end up having many satisfied customers.
Who to Thank in The First Place?
The answer: Signage industry for setting you up with customers for the first time.
Some business owners are in denial of having a sign. They question its importance in a fast-paced world, which is ruled by internet and social media.
Following are the unique benefits of signage for business owners. Have a read!
A sign is an epitome of your business identity. It gives you exposure as well as introduces strange eye gazes to your business.
Let’s say your shop lies in the middle of competitive environment where there are numerous shops. Surely large business will survive because of their greater investment but small businesses can ‘work smart’ and have a unique sign.
While a person may ignore your shop, it would be difficult to keep off eye glances off a unique sign. When a person’s stare locks on a sign, he will try to locate your shop and voila! You just earned a potential customer.
2. Passive Marketing
FedEx conducted a survey which gave a shocking result that 8 out of 10 people went into a store, simply because they liked its sign.
Your sign is conducting passive marketing for you. While your store may not be open 24/7, rest assure that your sign is acting as your faithful servant, giving out its best to attract visitors. In a way, you are saving your energy to attend to more important matters of your business as your sign is helping you out, acting as a separate marketing entity of your business.
3. A Unique Marketing Approach
Look around you! Businesses are investing in unique logos to differ themselves from the mainstream market.
Your personal sign can provide this opportunity to your business i.e. make you unique in the eyes of general public.
A good example is that of Facebook, Twitter and Instagram. While there are numerous social media websites, no-one can match the logo and identities of ‘the big three’
Taking the example further, Twitter markets around the concept of a blue bird. Similarly, you can use your logo and signs to individually market your product.
If you market this move on social media and it goes viral, congratulations! Your sign has served its purpose.
These days it is very affordable to opt for a sign for your business. First you have to design which type of sign do you want?
Would you want a hardcoded sign in form of a bulletin board or a digital sign with flashy display?
The designs of hardcoded signs are first made on a computer and shown to a client. If a client approves, it is printed upon the hard materials.
The digital signs all work upon software implementation. They can be altered anytime to create attention, diversion, giving notifications to the general public.
5. You Get What You Need
It is fair to say that a business cannot succeed without a good sign. The important thing is realization of the perfect sign for the campaign.
To determine the perfect sign for you, you need to visit signage developers and discuss your ideas with them. They will give their input and then you can make a decision regarding the type of sign, best for your business!
Posted by Randy Blakeslee - GetnSocial
Quantum Sign Corp
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