You can offer the best services or the best products, but if you can’t get people to actually come into your business, it will be all for nothing.
So if you want prospective customers to walk through your doors, you need to make a strong first impression, and one of the best ways to do that is with compelling outdoor business signage.
Studies have shown that more than half of consumers believe poor signage discourages them from entering a place of business. Yet, many businesses don’t focus on creating optimal business signage that attracts customers.
Is your outdoor business signage persuading people to come into your business, or is it turning them away? If the answer is the latter, it’s time for a change.
Here are some tips to make your outdoor business signage attractive, engaging, and captivating.
The best signs are eye-catching and bold, with unique graphics and colors that pop. Utilize borders to draw attention to the text and contrasting colors to call out important information.
Be sure to use a highly-legible font (no cursive) that can be easily read, whether someone is walking or driving by. And, of course, the font should be large enough to read.
For more information, check out the United States Sign Council’s Sign Legibility Rules Of Thumb.
Location can truly be everything when it comes to your business signage. A strategically-placed sign provides superior visibility both from afar (think highway drivers) and from close proximity (think passersby on Main Street). When both aims can’t be accomplished by a single piece of signage, a more comprehensive signage approach combining a pylon sign with other forms of signage such as wayfinding and store front signs may be warranted.
Potential obstacles — such as trees, telephone poles and signage for neighboring businesses, must also be taken into consideration when determining your sign location.
Size matters in the case of signage for business. Ideally, your sign’s degree of readability will cater to both the nearsighted and farsighted segments of the population by being large enough to be read from distance, yet simple and clear enough to be read from close-up. In general, bigger is better for business signage.
Just be sure to work within your local zoning laws and secure approval for the maximum signage size your particular municipality allows.
Don’t let darkness descend upon your business. Proper illumination can mean the difference between 12 and 24 hours of daily visibility for your outdoor business sign. Additionally, with the advent of LED as an increasingly affordable illumination alternative, an increasing number of our customers are investing in an LED retrofit solution and reaping the returns.
LED lighting provides a host of benefits ranging from reduced energy expenses to lower maintenance costs to better performance with regards to brightness. And modern timer systems enable you to control exactly when your lighting turns on and off.
Business signage represents an investment that can pay a return many times over when done right. For this reason, quality should not be compromised. High quality signage companies regularly fabricate a sign for a customer, implementing a manufacturing process that relies upon the highest-quality materials available.
This ensures your business sign features the durability to last decades, as well as an exemption from most regular maintenance needs.
Ultimately, many businesses will optimize the location, size, lighting and quality associated with their business signage. Where you can truly convert your brand into a more impactful statement, however, is by making your sign stand out from the crowd. A digital signage design sporting some pizazz will induce prospective customers to take notice. Find a signage design partner and channel your creative side.
Refurbishing and illuminating a vintage sign, suspending your iconic company logo within the sky atop a pylon sign or installing an electronic message center complete with clever messaging represent just a few of the many ways your sign can become the talk of the town.
As a business owner or manager, you know the importance of commercial business signs. It’s one of the most vitally important things to focus on when relocating or opening a new business location.
Unfortunately, many business owners fall into one of two traps: either they’re the rebel, bucking the rules established by property managers (and possibly municipalities) because they’re so eager to create original, eye-catching commercial business signs that truly capture the essences of their businesses — or, they’re passive and all too willing to let their property manager take care of all the signage details.
The good news is, there’s a comfortable middle ground.
Here’s how property managers can help retail tenants select the right commercial business signs.
Property Managers Know Their Properties - Understand Local Clients
In most cases, commercial property managers have had the benefit of working with industrial sign fabricators and designers, and have gained experience from managing multiple properties. They’ve created detailed signage specifications based on what works for their tenants, at that specific property location.
Insisting that your commercial business signs stray too far from specs is not “creative license,” it’s often foolish. A well-designed sign can simultaneously meet specifications AND still stand out (in a good way).
Property Managers Want to Attract New Visitors
Remember, the success of your business is important to the success of the whole property. Property managers are literally invested in the success of your business (as long as you’re a tenant, at least). Don’t leave every detail up to your property managers, but you should work closely with them to design the best commercial business signs for your location.
Obviously, if you own a franchise or are a part of a national chain, you’ll have to strike a balance between your corporate signage requirements and the property management company’s specs. Experienced signage companies are pros at managing projects (including specs and permitting details) to everyone’s satisfaction.
Property Managers Want to Maximize Your Signage Investment
Commercial business signs can be significant investments. And, particularly when moving into a new location, many business owners and managers want to cut costs up front, and they fail to consider ongoing maintenance costs associated with certain signage features.
When your property manager tells you “some of our tenants have had trouble with that type of sign,” do yourself and your business a favor and listen. You want a sign that looks good, for the long term, and works with minimal hassle. And, so does your property manager. So, remember, in spite of what might seem like a lot of “picky” rules about commercial business signs, your property manager is on your team and has the same goals for your business signage.
Property Managers Will Assist With Maintenance and Repair
Effective business signage can turn your brand into a statement, but only when your sign is functioning properly. Don’t let darkness descend upon your business. There are several service and maintenance items you could end up needing for your commercial business signs, including:
Your property manager will work closely with a trusted signage provider, and you’ll be able to have those issues handled with little to no downtime or effort from you.
When you work closely with your property managers to create commercial business signs, you’ll forge a partnership that will extend beyond the usual landlord/tenant relationship. And you’ll have amazing signage that will attract and delight current and potential customers!
Quantum Sign Corporation was founded in 2001 in Sugar Grove, IL by Dave Stover. In 2002, Roger Perotti joined Dave at Quantum Sign. Dave and Roger have over 70 years real-time manufacturing experience in the sign industry.
Quantum Sign Corporation grew rapidly into one of the premier high-quality sign manufacturers in the country. Producing many signs for fortune 100 companies using state-of-the art equipment and innovative manufacturing techniques, Quantum Sign Corporation has developed a reputation as a reliable, high quality, low cost manufacturer of both standard and highly customized signs.
Do you have new corporate signs are being installed. Did you forget your permits? Quantum Sign Corporation is here for you.
TECHNICAL SITE SURVEYS AND PERMITS
Quantum can travel to any job-site to investigate existing conditions.
Some of the information obtained:
Quantum will review and analyze the Municipalities ordinances, to help determine the best possible location for your new signs. We take pride in our knowledge and ability to work within all the proper channels in any Region.
Quantum has the experience to handle both standard and specialized approvals and variances. Quantum will work with you to complete the permit paperwork and help cut down the period of time with the approval process.
For more information click the link below to contact a sales Representative.
Our Design Team is on call for you and your company's needs. Whether you are looking to Retrofit your current Pylon/Monument or Sign, or simply need a fresh new look, Quantum is here to help.
OVER 60,000 sq ft of on-site Custom Manufacturing of your Sign!
Quantum will suggest materials and manage fabrication of the sign. With a staff trained in both the technical and aesthetic aspects of sign design, business owners turn to us for the high-quality signs that will attract and bring in New Clients that would have never seen you before.
We will help drive business through your doors in Style!
Our company provides both exterior and interior sign fabrication.
We will meet with you to understand your requirements and will design a signage model that takes both your aesthetic and business objectives into account. Your exterior or interior sign fabrication process will be completed, installed and maintained by our team of sign building experts.
From Chicago Sports, to Local Car Dealerships, to our Local Business Owners, we do it all!
For more information please contact a Sales Representative.
Quantum Sign Corp
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