Hospitals, Businesses, and Large Outdoor Venues often use Wayfinding Signage to help their customers and visitors around their property or facility. Savvy companies are placing attractive and compelling signage on their hot real estate corners and using this to boost their impressions and consumers driving by, to keep their business top of mind. This is another way to leave an excellent 1st Impression on new consumer/clients moving forward.
Keep in mind these signs can be colorful and great looking, but the message needs to be clear, and flow into the branding of your current campaigns and signage.
Wayfinding Signage and Branding
As the outdoor business signage market continues to evolve, businesses have to keep up with not only the latest trends, but also unique ways for their signage to be more visually appealing than that of the competition. By branding Wayfinding signage in unique ways, you will gain and retain many customers.
Is there a Need for Wayfinding Signage?
Wayfinding signage can often act as your company’s “first impression,” driving business and guiding potential customers to your location. Then by branding Wayfinding signage, you give your customers a map to help them navigate their way from the road, to your parking lot, into the building, and to their target location inside. Having this kind of accessible and helpful directory will make life easier on customers and encourage them to return to your business.
Some Things to think about with a New Wayfinding Sign from Quantum Sign Corp.:
Let Quantum provide you with the best service, installation,
and design for you New Wayfinding Signage today!
You can offer the best services or the best products, but if you can’t get people to actually come into your business, it will be all for nothing.
So if you want prospective customers to walk through your doors, you need to make a strong first impression, and one of the best ways to do that is with compelling outdoor business signage.
Studies have shown that more than half of consumers believe poor signage discourages them from entering a place of business. Yet, many businesses don’t focus on creating optimal business signage that attracts customers.
Is your outdoor business signage persuading people to come into your business, or is it turning them away? If the answer is the latter, it’s time for a change.
Here are some tips to make your outdoor business signage attractive, engaging, and captivating.
The best signs are eye-catching and bold, with unique graphics and colors that pop. Utilize borders to draw attention to the text and contrasting colors to call out important information.
Be sure to use a highly-legible font (no cursive) that can be easily read, whether someone is walking or driving by. And, of course, the font should be large enough to read.
For more information, check out the United States Sign Council’s Sign Legibility Rules Of Thumb.
Location can truly be everything when it comes to your business signage. A strategically-placed sign provides superior visibility both from afar (think highway drivers) and from close proximity (think passersby on Main Street). When both aims can’t be accomplished by a single piece of signage, a more comprehensive signage approach combining a pylon sign with other forms of signage such as wayfinding and store front signs may be warranted.
Potential obstacles — such as trees, telephone poles and signage for neighboring businesses, must also be taken into consideration when determining your sign location.
Size matters in the case of signage for business. Ideally, your sign’s degree of readability will cater to both the nearsighted and farsighted segments of the population by being large enough to be read from distance, yet simple and clear enough to be read from close-up. In general, bigger is better for business signage.
Just be sure to work within your local zoning laws and secure approval for the maximum signage size your particular municipality allows.
Don’t let darkness descend upon your business. Proper illumination can mean the difference between 12 and 24 hours of daily visibility for your outdoor business sign. Additionally, with the advent of LED as an increasingly affordable illumination alternative, an increasing number of our customers are investing in an LED retrofit solution and reaping the returns.
LED lighting provides a host of benefits ranging from reduced energy expenses to lower maintenance costs to better performance with regards to brightness. And modern timer systems enable you to control exactly when your lighting turns on and off.
Business signage represents an investment that can pay a return many times over when done right. For this reason, quality should not be compromised. High quality signage companies regularly fabricate a sign for a customer, implementing a manufacturing process that relies upon the highest-quality materials available.
This ensures your business sign features the durability to last decades, as well as an exemption from most regular maintenance needs.
Ultimately, many businesses will optimize the location, size, lighting and quality associated with their business signage. Where you can truly convert your brand into a more impactful statement, however, is by making your sign stand out from the crowd. A digital signage design sporting some pizazz will induce prospective customers to take notice. Find a signage design partner and channel your creative side.
Refurbishing and illuminating a vintage sign, suspending your iconic company logo within the sky atop a pylon sign or installing an electronic message center complete with clever messaging represent just a few of the many ways your sign can become the talk of the town.
Ready to expand your small business to the next level? Take a look at these 5 tips for business expansion.
So your small business is running smoothly and you’re ready to take your business to the next stage in growth. Congratulations! But how do you know if your company is ready to expand? Check out our list of do's and don'ts for business expansion.
1. Do research and make a business expansion plan
Needless to say, opening a second location can take a lot of skilled planning. Consider hiring a financial advisor and attorney to assist you with your business expansion. A financial advisor can help create a comprehensive analysis of the financial investment required and tax implications for another store location. An intellectual property attorney can help ensure that your business’s important assets are in place and protected.
2. Do stay realistic about your business expansion expectations
While you may dream about having store locations from coast to coast, try to be realistic on the location of your second store. Understand that the further apart your stores are, the more difficult it may be for you to travel between each location. Consider finding a store location that will be close enough for you to easily travel to, but not so close that it will cannibalize sales.
3. Do develop training plans
Many small-business owners are accustomed to running all aspects of their company. But when expanding to a new location, you may have to relinquish some control. Be ready to train team members and hire managers who can run your store location in your absence. As your business expands, day-to-day activity should fall on the shoulders of your staff while you focus on future plans.
4. Don’t over-expand your business
Business expansion can be exciting, and you may be tempted to hit the ground running. But try not to overextend yourself and your resources. Rapid growth can put a strain on your company while you're still learning the landscape of your new location. Be patient and consider how to grow at a sustainable rate.
5. Don’t let quality suffer during business expansion
Try not to let the quality of your brand suffer while you're expanding. You may be tempted to focus all your attention on your new store location, but don’t neglect your flagship location. Consider how you can still consistently deliver high-quality products and services at all store locations.
6. Quantum Sign Corp for All Your Signage Needs
Remember we are here to first Help You "Grow Your Business", buy Branding, Imagery, and Signage. We will work with you and your company to meet all your Growth Questions, and help attract new clients in every Town or City you wish to be in. We can run reports, and analyze if the new location will meet your needs with traffic flow and local businesses. We will also work with the Permits, and locations, to make sure we have the correct Signage for your company.
Give us a call today, you might be surprised on what services we offer to help you Brand your company, whether New or Old, and give you the Fresh New Look you and your clients desire.
As a business owner or manager, you know the importance of commercial business signs. It’s one of the most vitally important things to focus on when relocating or opening a new business location.
Unfortunately, many business owners fall into one of two traps: either they’re the rebel, bucking the rules established by property managers (and possibly municipalities) because they’re so eager to create original, eye-catching commercial business signs that truly capture the essences of their businesses — or, they’re passive and all too willing to let their property manager take care of all the signage details.
The good news is, there’s a comfortable middle ground.
Here’s how property managers can help retail tenants select the right commercial business signs.
Property Managers Know Their Properties - Understand Local Clients
In most cases, commercial property managers have had the benefit of working with industrial sign fabricators and designers, and have gained experience from managing multiple properties. They’ve created detailed signage specifications based on what works for their tenants, at that specific property location.
Insisting that your commercial business signs stray too far from specs is not “creative license,” it’s often foolish. A well-designed sign can simultaneously meet specifications AND still stand out (in a good way).
Property Managers Want to Attract New Visitors
Remember, the success of your business is important to the success of the whole property. Property managers are literally invested in the success of your business (as long as you’re a tenant, at least). Don’t leave every detail up to your property managers, but you should work closely with them to design the best commercial business signs for your location.
Obviously, if you own a franchise or are a part of a national chain, you’ll have to strike a balance between your corporate signage requirements and the property management company’s specs. Experienced signage companies are pros at managing projects (including specs and permitting details) to everyone’s satisfaction.
Property Managers Want to Maximize Your Signage Investment
Commercial business signs can be significant investments. And, particularly when moving into a new location, many business owners and managers want to cut costs up front, and they fail to consider ongoing maintenance costs associated with certain signage features.
When your property manager tells you “some of our tenants have had trouble with that type of sign,” do yourself and your business a favor and listen. You want a sign that looks good, for the long term, and works with minimal hassle. And, so does your property manager. So, remember, in spite of what might seem like a lot of “picky” rules about commercial business signs, your property manager is on your team and has the same goals for your business signage.
Property Managers Will Assist With Maintenance and Repair
Effective business signage can turn your brand into a statement, but only when your sign is functioning properly. Don’t let darkness descend upon your business. There are several service and maintenance items you could end up needing for your commercial business signs, including:
Your property manager will work closely with a trusted signage provider, and you’ll be able to have those issues handled with little to no downtime or effort from you.
When you work closely with your property managers to create commercial business signs, you’ll forge a partnership that will extend beyond the usual landlord/tenant relationship. And you’ll have amazing signage that will attract and delight current and potential customers!
Quantum Sign Corporation was founded in 2001 in Sugar Grove, IL by Dave Stover. In 2002, Roger Perotti joined Dave at Quantum Sign. Dave and Roger have over 70 years real-time manufacturing experience in the sign industry.
Quantum Sign Corporation grew rapidly into one of the premier high-quality sign manufacturers in the country. Producing many signs for fortune 100 companies using state-of-the art equipment and innovative manufacturing techniques, Quantum Sign Corporation has developed a reputation as a reliable, high quality, low cost manufacturer of both standard and highly customized signs.
Quantum Sign Corp Top 5 things to look for in Design.
Ok. You have a great idea for a new business. You get funding, find a location, build a website. Getting the best sign should be a piece of cake, right?
There is a science to creating the best sign for your business..
This brief article will help you avoid 5 most common mistakes when buying a sign.
1. Wrong Material
Some people think the most expensive materials will make the most impressive signs. This is not always the case. You could be paying a premium for material that may not hold up as well as a cheaper material. Case in point, aluminum and stainless steel letters look very similar but aluminum is a fraction of the price of stainless steel. Also many people like the look of wood but if the wrong wood is chosen or if it is not treated properly it could rot or even be a risk for falling and injuring someone. In this case, a synthetic material like PVC would be a better option.
2. Color Contrast
Another common mistake is not choosing the correct color combinations. You may remember from school that there are complementary and contrasting colors. The goal of a sign is to standout and capture the eye. This is why it is important to use contrasting colors. There is a reason why traffic signs are mostly made of a yellow background and black lettering. This combination is one of the most easy to see from a distance. I am not saying all your signs should be yellow and black but colors should be contrasting.
3. Font Selection
Often people choose the wrong font when purchasing a sign. Fonts that look like script or use fancy serifs are not a good choice for signage. Readability is paramount in effective signage. I suggest sticking to block letters. Serifs are not just difficult to read but they can also dramatically reduce how your sign can be produced.
Always measure where a sign will be installed. There should be balance of negative space around the sign itself. Letters should be spaced evenly. The sign should be the right size so it is most viewable for the intended target audience of the sign.
You may have installed your sign in the winter but when the weather gets nicer and the trees start to fill with leaves your entire sign can be blocked. Also you should consider who is the target for your sign. Is it a pedestrian? Is it a driver? Put yourself in their shoes and practice approaching your business as they would.
Give our team a call today and work with some of the best in the industry to help you stay current with products, designs, and within code.
Quantum Sign Corp
We bring life and lights to signs. We would love to share our news with you.