Whеn it соmеѕ tо sign design, mоѕt people аrе hyper focused оn color аnd placement but don’t slow dоwn аѕ muсh whеn thеу соnѕidеr font choice.
In a recent study, Penn State conducted a study thаt involved 64 signs, 64 words, аnd 34 unique fonts. Thе results wеrе ԛuitе eye-opening оr fuzzy depending оn hоw уоu lооk аt it.
size and Style
Thе study compared nоt оnlу thе font but thе style оf thе font. Upper case wаѕ compared tо lower case аnd weight оf thе font fоr еасh type. Aftеr lооking аt аll thе signs аmоng multiple participants, thе findings wеrе thаt Gill Sans Uppercase wаѕ thе mоѕt legible оf thе fonts аnd Mistral lowercase ranked thе lowest.
Thе study wаѕ аblе tо recommend thаt thеrе ѕhоuld bе аt lеаѕt 1 inch оf letter height fоr еасh 5 ft. оf viewing distance. It аlѕо confirmed thаt uppercase wаѕ аlwауѕ mоrе visible thаn lower case letters.
Points to consider
Thе study did givе ѕоmе key results fоr еvеrуоnе tо соnѕidеr whеn designing signs аnd choosing fonts:
Sо when уоu gеt rеаdу tо build уоur nеxt sign, make ѕurе thаt уоu соnѕidеr thе font аѕ muсh аѕ thе design.
This sign design guide will help you in finding your font.
If you have further question then you can get in touch with us. We will help you get started!
Published by Randy Blakeslee
QUANTUM SIGN CORP.
693 Heartland Drive
Sugar Grove, IL 60554
P: (630) 466-0372
F: (630) 466-0564
Just One of Quantum Sign Corps signs being seen all over town!
Thanks to Donnie Wahlberg for the wave at Shakou St.Charles during the Downtown St. Charles Partnership Holiday Electric Parade this past weekend!
Quantum has had an excellent experience working with Shakou and their Professional Staff, in designing their interior and exterior Signs.
Shakou has multiple locations, and we were there to help light the way for all their locations, and not only Designing, but Installing as well!
It is such a pleasure when you see your signs in lights...
What are you going to do for 2017 with Your Business Signs!
Do not be left in the dark.
Call Quantum Today - and have Your Sign Light the Way to a new 2017!
3 Top Tips on Re-Branding
Your brand is your identity. It is not just what people see when they shop for your product or service. It is who you are to those people. Your brand encapsulates all the physical, emotional and psychological reasons why they buy. So each of these factors must be considered when preparing a re-branding PR campaign.
Changing the way a product is presented can be a big win or a colossal failure. It may seem like it comes down to taste, but what it really comes down to is presentation. How are the physical aspects of the new brand bolstered and defined by the images and messages surrounding it? These surrounding images and messages should complement the new brand while also helping your customer connect with it.
People are rarely fans of change, as a whole. So be careful when you ask them to accept it. There may be some resistance, and you may not be able to anticipate exactly how that will play out. But you can mitigate the potential for push back or unintended offense by carefully crafted consumer PR. Remember, your customers appreciate and support that brand you are changing. They may feel loss or nostalgia or even frustration that something they like is being “messed with.” While you already have your mind made up and understand the necessity, it is important to protect how your customers feel about your brand.
If a person does not understand why something is being done, they are likely to jump to a conclusion. That’s just human nature. This will split your consumer base between people who are optimists and those who are pessimists. Some will take a wait-and-see approach. Others will assume you are being selfish and dismissive. Of course that’s unfair, but in the absence of solid reasons, you are leaving yourself open for unfair assumptions. Avoid that by explaining the whys and wherefores in a way that is accessible to your customers. Your PR must help them understand why this is a good move not only for your brand, but for them as customers as well.
We at Quantum Sign Corp hope this helps you and your company in your re-branding campaigns for the New Year. We are always here to help and navigate you through this process and help with some Mocks that might fit with your new Vision, and what you would like your clients to see.
We will walk you through this with our Design Team , and make this a painless, and exciting process.
We can not wait to help you bring your New Branding to your new clients.
Harper Campus depends on Quantum Sign Corp to show the way.
Quantum Custom Channel Signs will Identify your business with power! For the last couple years Harper College has trusted Quantum to showcase their buildings and campus. Not only in helping students and visitors in finding their way, but in making the Campus light up at night.
With the following services on Campus, we help Harper College look great:
2. Channel Letter
6. Wall Signs
7. ADA Signage
Call Quantum Sign Corp today
to see how we can change your Campus life!
You can offer the best services or the best products, but if you can’t get people to actually come into your business, it will be all for nothing.
So if you want prospective customers to walk through your doors, you need to make a strong first impression, and one of the best ways to do that is with compelling outdoor business signage.
Studies have shown that more than half of consumers believe poor signage discourages them from entering a place of business. Yet, many businesses don’t focus on creating optimal business signage that attracts customers.
Is your outdoor business signage persuading people to come into your business, or is it turning them away? If the answer is the latter, it’s time for a change.
Here are some tips to make your outdoor business signage attractive, engaging, and captivating.
The best signs are eye-catching and bold, with unique graphics and colors that pop. Utilize borders to draw attention to the text and contrasting colors to call out important information.
Be sure to use a highly-legible font (no cursive) that can be easily read, whether someone is walking or driving by. And, of course, the font should be large enough to read.
For more information, check out the United States Sign Council’s Sign Legibility Rules Of Thumb.
Location can truly be everything when it comes to your business signage. A strategically-placed sign provides superior visibility both from afar (think highway drivers) and from close proximity (think passersby on Main Street). When both aims can’t be accomplished by a single piece of signage, a more comprehensive signage approach combining a pylon sign with other forms of signage such as wayfinding and store front signs may be warranted.
Potential obstacles — such as trees, telephone poles and signage for neighboring businesses, must also be taken into consideration when determining your sign location.
Size matters in the case of signage for business. Ideally, your sign’s degree of readability will cater to both the nearsighted and farsighted segments of the population by being large enough to be read from distance, yet simple and clear enough to be read from close-up. In general, bigger is better for business signage.
Just be sure to work within your local zoning laws and secure approval for the maximum signage size your particular municipality allows.
Don’t let darkness descend upon your business. Proper illumination can mean the difference between 12 and 24 hours of daily visibility for your outdoor business sign. Additionally, with the advent of LED as an increasingly affordable illumination alternative, an increasing number of our customers are investing in an LED retrofit solution and reaping the returns.
LED lighting provides a host of benefits ranging from reduced energy expenses to lower maintenance costs to better performance with regards to brightness. And modern timer systems enable you to control exactly when your lighting turns on and off.
Business signage represents an investment that can pay a return many times over when done right. For this reason, quality should not be compromised. High quality signage companies regularly fabricate a sign for a customer, implementing a manufacturing process that relies upon the highest-quality materials available.
This ensures your business sign features the durability to last decades, as well as an exemption from most regular maintenance needs.
Ultimately, many businesses will optimize the location, size, lighting and quality associated with their business signage. Where you can truly convert your brand into a more impactful statement, however, is by making your sign stand out from the crowd. A digital signage design sporting some pizazz will induce prospective customers to take notice. Find a signage design partner and channel your creative side.
Refurbishing and illuminating a vintage sign, suspending your iconic company logo within the sky atop a pylon sign or installing an electronic message center complete with clever messaging represent just a few of the many ways your sign can become the talk of the town.
Quantum Sign Corp
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