Words are essential and frequently taken for granted in the process of design. No on really understands the angst and the struggles that designers go through to look for the most ideal typeface to convey the message in a manner that captures it in the best possible way.
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Selecting fonts is also an art form. Regardless of your experience in the industry, you might struggle with the design of the font. That is the reason why it makes a difference to have a passion for design as well as to study the current work in the world of advertising.

The approach to the project’s designing type includes the consideration of the visual contrast. For instance, the bold font for the headline with the thin typeface for body copy pairs well and aesthetically pleasing to one’s eye. Just keep the old expression in mind that opposites attract. A great designer selects fonts that work very well together that the intended viewers do not even notice the font and gets the message in a clear manner.

Pairing the serif with the sans serif font is a classic type combination. It is crucial to consider the personality of the fonts you pick when choosing pairs. You do not like them to complete with one another or cause a tension. If you choose the bold sans serif, you do not like a bold serif with tons of flourish as the partner. The best thing you should do is to put these together in your layout and see if they’re great together.

In terms of font combinations, less means more. Tons of people like using a lot of typefaces all in a document. The golden rule is not using more than 2 various typeface families in a project. Arial, Arial Bold, Arial Italic, and so on belong in the same family of font. It is when you combine a third option that this becomes Alphabet Soup and you don’t want to consider Comic Sans to join the party.

If you are wondering why the combination of serif and sans serif works very well, Garamond and Helvetica Neue are distinguishable and could be neutral and they keep visual organization on the page. The same fonts were used on the left like from the right, yet the size of the headline is bigger than the primary text as well as main text was some points smaller. With the use of various font sizes, it will help guide the eyes to see the most essential element first.

Never pick typefaces that are in one category like the slab or script fonts. There will not be enough visual difference between these two and this could look like mush.

To top it all, there are really no rules that are written in the stone with the type design. It can be extremely time consuming and frustrating for people who are searching for a quick answer. The only thing that you should do is to play with your imaginations and be creative.

Posted by Randy Blakeslee- GetnSocial

During these days, it seems like everybody is on the go, has some place they require to be as well as a text message to respond to. It also takes different exposures to get your company noticed. To boost your reach, consider putting your message in many places and extend your brand to all of the touch points with the use of the visual graphics and signs. Below are some of the examples that show the ways to use signs and graphics properly in the right places to help maximize your brand’s message reach.

Outside
Consider the places with big building signs that could be seen from afar. Communicate brand promotions and messages and increase visibility using flags and banners. Welcome the visitors with the use of window graphics and door images.

Vehicles
You can also make an impact even on the road. While parked or traveling in front of the location with your panel graphics and wraps on vehicles, you can expose your brand message. For temporary option, choose the detachable magnetic signs and window decals. You can use your own vehicle for your signs and graphics. Nevertheless, if you want other vehicles to have these, make sure that you talk to the owners of the vehicles first before putting any signs or graphics on them to avoid some problems.

Inside
Use dimensional letters and décor graphics to extend your message on the interior walls. Create an impression with some unique graphic applications including column wraps and elevator wraps, ceiling hanging signs, and digital video wall. Take the message further using the point of purchase materials such as counter cards, printed materials, posters, and displays.

Through placing your brand message strategically in more places, you will be able to reach many people. However, make sure that your signs and graphics are clear and made with high quality content to attract more potential customers.

When creating signs and graphics, you have to consider some factors. One of these factors is the quality of your message. If your message isn’t appealing and doesn’t make sense, it won’t work even if you have put your signs and graphics anywhere. Your message is very powerful and it must have an impact to your target audience in order for you to get more sales and attract more customers.

Another factor is the place where you will put your signs and graphics. See to it that the places where you put them can be seen by your targeted audience. It’s useless to place signs and graphics on areas where people can’t see or read them. If possible, make sure that the fonts of your graphics are big enough to make people read them easily.

The color is also a factor as there are some hues that are not attractive and appealing. If you’re using a boring color, then don’t expect that more people will get attracted to your brand message. So, always keep those factors in mind to achieve results.

​Posted by Randy Blakeslee- GetnSocial

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Video walls are among the most useful tools for brand marketing these days. These can leave your customers in awe, thanks to the larger than life experiences which give emotional impacts worthy of their colossal size.

However, in the same way that a beautiful wall painting draws a crowd, integrating an interactive element to your video walls can give your target audience a more inviting and interesting brand experience. When you do so, you can foster a 2-way conversation which can enhance communication and understanding among customers through an experience that will stay with them for a long time.

When designing your interactive video walls, there are several key elements you have to keep in mind to ensure that you can make the most out of your marketing tools.

Know the Who and How
To identify the interaction model of your video wall, start by knowing who will drive the experience and who will just be go with the ride. Is your wall meant for a single user or multiple users, or is going to be an experience led by a presenter. Take note that at a specific moment, your wall will have passengers and drivers alike, the ones who control the wall, and those who watch it. The two experiences have to be considered with extra care. The design of your interactive wall must account for these two differing perspectives.

Size and Shape Matter
A big screen will definitely attract attention, but a relatively underused but effective technique is to use uncommon aspect ratios. There is a lot of awe to be found when differentiating video walls from a television. The viewers will see gigantic yet familiar ration of 16:9 wall and perceive it as a huge TV. Present these instead with wall arranged vertically or one with extra wide aspect ratio like 32:9 or 24:9 and viewers will see actual wall in front of them. This change in perception could help make an experience that’s different from what viewers might acquire at home or in a home theater.

When selecting the dimensions of a wall, take note of the significance of high resolution and high quality content since images you project could be blown up to a big scale and viewed from close. The graphics that are low resolution would stand out, yet not in the way you like. In addition to that, see to it that your AV technology can accommodate high resolution graphics and your preferred display size.

Make High Quality Content
The most essential driver of the success of the wall will be the content’s quality. Other than high resolution content, you should also take note that majority of video content available nowadays is at 1080p resolution. 1080p appears great on the conventionally sized screen, yet unluckily can look a bit pixilated on many big walls. A useful trick that could help in a situation where high resolution content is not available is using a combination of high resolution motion graphics and images.

Posted by Randy Blakeslee