Whеn it соmеѕ tо sign design, mоѕt people аrе hyper focused оn color аnd placement but don’t slow dоwn аѕ muсh whеn thеу соnѕidеr font choice.
In a recent study, Penn State conducted a study thаt involved 64 signs, 64 words, аnd 34 unique fonts. Thе results wеrе ԛuitе eye-opening оr fuzzy depending оn hоw уоu lооk аt it.
size and Style
Thе study compared nоt оnlу thе font but thе style оf thе font. Upper case wаѕ compared tо lower case аnd weight оf thе font fоr еасh type. Aftеr lооking аt аll thе signs аmоng multiple participants, thе findings wеrе thаt Gill Sans Uppercase wаѕ thе mоѕt legible оf thе fonts аnd Mistral lowercase ranked thе lowest.
Thе study wаѕ аblе tо recommend thаt thеrе ѕhоuld bе аt lеаѕt 1 inch оf letter height fоr еасh 5 ft. оf viewing distance. It аlѕо confirmed thаt uppercase wаѕ аlwауѕ mоrе visible thаn lower case letters.
Points to consider
Thе study did givе ѕоmе key results fоr еvеrуоnе tо соnѕidеr whеn designing signs аnd choosing fonts:
Sо when уоu gеt rеаdу tо build уоur nеxt sign, make ѕurе thаt уоu соnѕidеr thе font аѕ muсh аѕ thе design.
This sign design guide will help you in finding your font.
If you have further question then you can get in touch with us. We will help you get started!
Published by Randy Blakeslee
QUANTUM SIGN CORP.
693 Heartland Drive
Sugar Grove, IL 60554
P: (630) 466-0372
F: (630) 466-0564
There are important design principles for creating sings that attract customers for your business. Let Quantum Sign Corp guide you through this difficult process.
Most newcomers in the business world consider marketing and advertisement to be just online and mobile. But the truth of the matter is that sometimes a good attention grabbing sing can do wonders. According to a survey carried out by the FedEx Office, businesses especially smaller ones find signage and graphics to be more effective in client acquisition. The study was carried out on 500 businesses in the US. It showed 64 % of businesses were millennial owned with a preference towards graphics and signage. On the other hand, baby boomers preferred simplistic designs for their businesses.
Regardless of one’s preference, the design of a sign gauges the businesses ability to attract and acquire new customers.
Sapna Budey, director of International Sign Association for strategic initiatives once said, “Who hasn’t been driving down the street, stopped at a store and made a purchase merely because they saw the sign?” According to Budey business owners need to give close attention to design elements like color, contrast and size to make it compelling.
1. Color Choice:
Color is the essence of sign’s design. It can stand for different value propositions of a business. It also reflects brands identity in the market. Imagining Coca Cola and McDonald’s brand would automatically pop up their colors in one’s mind. So, it should be taken special care of while making design decisions.
Budev points out that 80% of recognition of trademark comes from its color. So do not choose random or trending color but rather think long term while choosing color for your brand.
It is a key factor for making sign readable. Contrast sets apart foreground with background. The more the contrast, the better the readability.
While applying the concept of contrast, it is important to take the surrounding of the sign placement into consideration. For example, if the sign is placed in an evergreen environment, then it is not wise to use green color for the sign. Things that can be done if the color choice is restricted, like using black or white borders to set things apart visually.
The letters must be also depict contrast with the background. There are industry standard for letter lines and word count. A general rule of thumb is that if the lines are more then the word count will also decrease. This is all done in order to have well sized fonts that get the message across in a few seconds. San serif fonts are commonly. The reason behind it is simple, don’t let serifs of fonts affect the visibility of the sign.
All in all, contrast plays significant role in design decisions ranging from size, word count, color choice.
Signs and size go hand in hand. The bigger the sign, the more people will see it. The more people get your message, the more conversion. There is no rocket science. It’s just that size matters because eyes can just see so long.
But one shouldn’t go overboard with it. Take consideration at the situation, event and surrounding to determine whether the size factor is destroying aesthetics, looking awkward or becoming an eye sore.
These design principles for creating sings that attract customers will help you in making better decisions for effective business growth.
Published by Randy Blakeslee
Freestanding automotive signs are diverse and captivating.
Whether your sign towers over speeding freeway traﬃc or is passed at modest speeds, it needs to be noticed. Quantum Sign Corporation will insure that your freestanding or wall mounted sign says more about your business than what is simply spelled out by it letters.
Your First Impression will last forever, and we take that into mind when helping you create your New Sign and the Image you want to Brand with your Company. We have been serving Chicagoland Area for over 15 Years helping brand the way to Success!
Join our Team - Quantum Sign Corp - and lets Brand your New Impression together!
We Offer the following Sign services:
Awnings & Canopies
Parking Lot Lighting
Pylon and Monument
Since 2001, Quantum Sign Corp. has been providing top-quality signage to the people and companies across the Chicago Illinois Area and abroad. We offer everything from digital signage to neon signs, architectural signs, pylon signs and more.
Plus, we can take care of all the maintenance you need throughout the entire life of your signs. In addition to sign fabrication, did you also know that Quantum Sign Corp. is the premier choice for complete sign design services?
Our talented graphic designers, fabricators, engineers and other team members work together to bring your creative visions to life. We start by meeting with you to discuss your unique requirements and ideas for creating the perfect Sign or design for your company or group. If you’re not sure which direction to go, we can provide suggestions and advice, working closely with you until we have a design that works for you. The fabrication is completed in our Sugar Grove Illinois facility by our trained experts, so you can rest assured your new signs are made to last.
From there, you can choose to incorporate your custom design into new awnings, banners and other types of interior and exterior signage. Whatever your business or group needs, Quantum Sign Corp. has you covered!
In no time at all, our team then researches all the municipal requirements to obtain all the required permits and professionally installs all of your new signs, providing regular maintenance and repairs as necessary. When you work with Quantum Sign Corp., your new custom signs will look and function as beautifully as they did the day they were installed, even many years down the road!
Don’t wait to get started on your next custom sign project--call Quantum Sign Corp. today!
You can also receive your FREE, no-obligation estimate by filling out our quick online form.
Proudly Brought To You By Quantum Sign Corp.!
This has been an exciting project from the begining, but to see it up and live, WOW, it is beautiful!
We are very fortunate to be able to work with the Gevena Commons and create such a wonderful addition to the already great Shopping plaza! The Geneva Commons has taken a big step to create an area for family and alike, to enjoy some entertainment and spend time together outdoors.
They have also made this LED Video Display project to help thier Tennants showcase some of their specials they are offering to their everyday consumers, and the future consumers driving by. Not only to help boost sales, but to show the quality of Stores the Commons has to offer everyday.
As a Shopping Mall Owner, wouldn't you like to showcase the Tennants you have like this today?
Quantum Sign Corp is very proud of the New Outdoor LED Video Display at Geneva Commons, and we all hope you will come on by and take a look.
If you are a current Business Owner or Shopping Mall owner, and would like for Us to talk with you about what we can do for your common area, and or create a wonderful outdoor veiwing pleasure for your clients or employees for that matter, please feel free to give us a call Today.
By Randy Blakeslee
Quantum Sign Corp
We bring life and lights to signs. We would love to share our news with you.