There are some benefits of making small businesses seem bigger compared to what it really is. Its appearance of being big could make customers more likely to take your business seriously and boost the customer’s trust to the business. If you are searching for bigger than you could make, it will offer your business an image of being better value provider than its competitors. Fortunately, you do not have to run a big business for you to give your company the look of being well known and large. Such tips will help you design a signage that will make your business look more dependable, more established, and much bigger:
• Keep Everything Simple Like the Big Brands
Huge brands have one thing in common and that is keeping the signage simple. From McDonald’s to Walmart, most of the well-known brands in the world keep their retail signage simple to make it much recognizable. Most small businesses, on contrary, consider doing the opposite and invest in the signage that provides every detail about the business. This is a trade-off and one that’s made to make your brand familiar. Keep your signage simple and nice to make your brand memorable for consumers.
• List Your Site on Your Signage
Online presence is considered as one of the obvious signs that businesses are bigger than its offline presence alone. Building and designing your website is a great way of increasing your business perceived size for consumers. Listing the name of your company and your slogan on the signage is important. You may also list your social media pages to show that your business can be reached globally.
• Avoid Utilizing Localized Phrases and Terms
The more local the business is, the smaller it’ll seem. With the use of the words like the name of the city or approximate location in the name of the business and especially in its retail signage, makes this like a local business instead of a bigger brand. On the other hand, with the use of the name that isn’t restricted to a location makes the business feel bigger than it is. For this reason, it is best to get rid of the geographical names if you want to make your business appear bigger as well as more established.
• Make a Brand for Your Business
Most small businesses pay attention to branding and prefer to concentrate on more easily measurable marketing’s direct response style. While branding might not be essential for small businesses, it is very valuable. When your company created a brand, it’ll be far more than the sum of its entire parts. It sets apart from the competitors as the trusted name rather than a single choice among others. It seems larger than it is, maybe because of the trust associated with your brand. Through making a brand for the company, you can make this set apart from the alternatives as a more established, trustworthy, and much bigger option.
Posted by Randy Blakeslee
Today’s workforce is changing. The companies are looking for ways to accommodate the needs of workers from 21st century and save themselves time and money. The typical desk costs ten thousand dollars yearly. Therefore, wasted space might cost you a fortune yearly and maximizing space usage may be the key factor in the success of a business.
In a survey, it was found out that fifty-nine percent of the millennials believed that flexibility can increase their productivity and forty-nine percent say it boosts their happiness, and millions of boomers will retire and that nineteen percent of the Gen Z and millennials taken together say flexibility is an important benefit in a workplace. However, flexibility is not just how the office is configured physically and it is about utilizing technology to the fullest to enable the workers freedom than they have ever known before. With individuals always on the go, utilizing some web-based digital signage can support telecommunicating and mobile technology.
According to Adobe, eighty-five percent of the employees feel the technology of their company is ahead of the curve say they like their jobs and thirty-six percent of employees would consider leaving the current job for an employer who’s more progressive digitally.
Back then, email isn’t used much by the younger workers particularly if they leave their office. As a matter of fact, it was found out that full 1/5 of workers feel negative feelings toward getting emails outside their work. When workers check email, they do it on their mobile devices and according to a study, it is said that 1 in 4 adults get company emails on these devices.
A barrier in telecommuting is basically the perception that when individuals work from home, they do not work. As a matter of fact, the real is the opposite. Experts find that people who are working from home are much productive compared to those who are working in their offices. However, telecommuting workers feel disconnected from work when working from home. Luckily, web-based digital signage is here to the rescue.
If you have an online content management system for your signage, everyone could contribute messages from any parts of the globe just simply through logging into the URL. It means mobile managers and employees can contribute still to your communications, though they aren’t in the office. You may also extend the digital signage’s reach so the message playlists go out to the mobile devices of employees with the use of a publisher or putting it on your intranet as the feed if you like more security. Since they are interactive with the office already with the use of their home mobile device or computer, it will have the same impact as displaying the messages on the digital screens in your home.
You like to ensure they check your feed on a regular basis, so see to it that you include action items and keep your content fresh as well as lively. Some remote workers may be included in the gamified message campaigns, so they will stay involved and pay attention. You may also make a playlist for them with the messages that are relevant and specific to the remote employees.
Posted by Randy Blakeslee
Signage is a good way to spread the word about your business to your potential customers. It’s more challenging to determine how to get possible clients to act. LED signs for businesses are used as electronic message center, which can easily adjust to your important message, making your effort a bit more effective. With this in mind, here are some of the ideas you can consider for your LED business signs:
Follow Social Media Accounts
With the use of social media in marketing your business, you can be assured that you will be able to connect with your community in a cost-effective manner. To tell your customers to Like or Follow you, there are some attractive pre-made animations and images you can use to tell your customers to check out your accounts on Snapchat, Instagram, Twitter, Facebook, and so on. You can also make your own design to personalize it.
Put Out Now Hiring Message
On your LED business sign, you may consider putting Now Hiring message, which can help you evoke action from the passerby. It’s also a simple way of measuring its effectiveness simply by adding the number of the applications and walk-ins you get. Be particular about what you’re hiring for though and it’ll help you as well as the possible applicant save effort and time.
Countdown to a Particular Date
If you are planning to launch a new offer or branch of your business in other place, the best way to attract customers is through the countdown to particular date on your LED business sign. With this, the LED sign will count down automatically daily. In some LED sign software, you can easily preset the months or dates so you could concentrate on some things.
Promote a Certain Product
If you have a new product and you like to promote it successfully, taking advantage of LED business signs can make a huge difference. It’ll keep people looking at the sign.
Schedule Promotions Weekly
If you offer specials weekly, you may inform your existing customers or new clients through LED business signs. With the included software of these signs, you may set what you want so you won’t update the signage every week.
Promote Urgent Sale
If you’re searching for ways to make rooms for the new products, you may run a clearance special with sense of urgency. The messages like While Supplies Last will help you generate impulse buys, which wouldn’t have occurred otherwise. Everybody like great deals and promoting urgent sales through LED signs can be of great help to your business success.
Honk If You’re Reading the Sign
If you like to test the number of people reading your new LED business signs, you may put up messages asking drivers to honk once they see your sign. You will be amazed as well as feel verification that your sign is working. For your neighbor’s sake and sanity, don’t do this for a long period of time to avoid inconvenience.
Posted by Randy Blakeslee
Majority of businesses would definitely agree that marketing to millenials has been a challenge. As results, marketing to millennials has been a recurring topic in the minds of marketers and in marketing meetings during the digital revolution’s peak. Even if numerous companies led by the baby boomer executives claim that millennials have an entitled attitude, many older generations and companies don’t understand what millennials face. For instance, millennials are considered as the most educated generation, they make up forty percent of unemployed workers in America.
Strategies for Digital Signage
Millennials have changed the way every company does business and how they market to consumers. If your business is still struggling to market to the millennials, here are the ways to use digital signage in your business marketing strategy.
It continues to dominate the digital world. The various formats of content have proven to help every brand connects with millennials. As a matter of fact, it has proven to build rapport with younger generations that value brands that have clear commitment and connection to the social community and those that engage in the conversations and give personalized service tailored to the needs of millennials. For instance, digital signage is a simple way of showcasing the content of your brand including imagery and some visual assets or videos in your ads in local restaurants or on a sports event in a big theater or stadium.
With the use of digital signage as the best component in the marketing strategy of your company presents your brand as current and modern that resonates well with the millennials. As a matter of fact, mobile marketing is one of the ways to market to the millennials. In a survey, it shows that average people spend about 5 hours daily on their mobile devices, which represents a big opportunity for every business. Even if some companies have admitted to going a bit crazy with PPC advertising and pop-up ads, they’re getting smarter as well as fine tuning their strategies to reach millennial customers better. Several effective methods include the use of shorter videos in showcasing services and products and using a blend of offline and online marketing strategies including digital signage.
It’s still the most powerful and effective way of targeting, reaching, and connecting with younger audiences. Most companies have used social media platforms including Snapchat and Instagram to showcase food and fashion brands. Digital menu boards are also an example of how the restaurants leverage signage to not engage only with millennials and improve their experiences, yet to encourage and spark social media conversations, some calls to action, and social interactions. For example, integrating social media icons on the digital menu boards have inspired users in posting photos of their meal choices and share them with their audiences in social media.
To top it all, businesses that cannot keep up with the millennials are missing out on a big market and losing millions in lost opportunities and sales. Nevertheless, through investing in digital signage technology and making tweaks to the marketing strategy of a business to concentrate more on social media conversations with the millennials and video content, your business will be a brand that every millennial will trust and recognize.
Posted by Randy Blakeslee
When you have a business such as a grocery store, an apparel, a coffee shop, or a restaurant, sometimes you need to give your business some curb appeal. The truth is that anyone who passes by your business is a potential customer. So, here are 5 ways to improve your small business curb appeal:
1: Electronic Message Centers:
When you use electronic message centers, you can increase your business between 15 and 150%, according to the small business association. This is just something similar to adding a small billboard to your storefront. So, you can be sure this is a great invitation for all people who pass by your business door.
Even though you may think landscaping is a thing of the past, it really isn't. Some simple landscaping can add the curb appeal that you've been missing. Make sure that your landscape is always updated, clean, and fresh. Plus, every spring you need to make sure that you manicure your shrubs and bushes and don't forget about the pathways and sidewalks as well.
3: Creative Signage:
You already know how signage is important for a business. But sometimes, you just need to be creative. Just think about some of the places where you could have your signage and see if it is possible. Plus, you can always contact a local sign company who will be able to help you find the best spot as well as they may be even able to provide you with some designs and ideas.
4: LED Lightings:
One of the most effective ways to curb appeal for your small business, as well as one of the most affordable, is to use LED lightings. One of the things that you can be sure your clients will appreciate is to have an evenly and well-illuminated parking lot.
And now you're probably thinking, "how come I never thought about painting?". The reality is that sometimes, we only see the smaller things and we forget to look at the bigger picture. And the bigger picture is telling you that you can improve the curb appeal for your small business by simply applying a fresh coat of paint every few years. You can even decide to change the original color to make your small business stand out a bit more.
As you can see, all of these 5 ideas to improve the curb appeal for your small business are quite affordable and easy to do. So, what are you waiting for? Start attracting all those people who pass near your business every day.
Posted by Randy Blakeslee
Quantum Sign Corp
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