Quantum Sign Corp Top 5 things to look for in Design.
Ok. You have a great idea for a new business. You get funding, find a location, build a website. Getting the best sign should be a piece of cake, right?
There is a science to creating the best sign for your business..
This brief article will help you avoid 5 most common mistakes when buying a sign.
1. Wrong Material
Some people think the most expensive materials will make the most impressive signs. This is not always the case. You could be paying a premium for material that may not hold up as well as a cheaper material. Case in point, aluminum and stainless steel letters look very similar but aluminum is a fraction of the price of stainless steel. Also many people like the look of wood but if the wrong wood is chosen or if it is not treated properly it could rot or even be a risk for falling and injuring someone. In this case, a synthetic material like PVC would be a better option.
2. Color Contrast
Another common mistake is not choosing the correct color combinations. You may remember from school that there are complementary and contrasting colors. The goal of a sign is to standout and capture the eye. This is why it is important to use contrasting colors. There is a reason why traffic signs are mostly made of a yellow background and black lettering. This combination is one of the most easy to see from a distance. I am not saying all your signs should be yellow and black but colors should be contrasting.
3. Font Selection
Often people choose the wrong font when purchasing a sign. Fonts that look like script or use fancy serifs are not a good choice for signage. Readability is paramount in effective signage. I suggest sticking to block letters. Serifs are not just difficult to read but they can also dramatically reduce how your sign can be produced.
Always measure where a sign will be installed. There should be balance of negative space around the sign itself. Letters should be spaced evenly. The sign should be the right size so it is most viewable for the intended target audience of the sign.
You may have installed your sign in the winter but when the weather gets nicer and the trees start to fill with leaves your entire sign can be blocked. Also you should consider who is the target for your sign. Is it a pedestrian? Is it a driver? Put yourself in their shoes and practice approaching your business as they would.
Give our team a call today and work with some of the best in the industry to help you stay current with products, designs, and within code.
Quantum Sign Corp is here for you and your Business!
When partnering with Quantum Signs, you will experience much more than just graphic designers, you will feel like part of the family. We care about your vision, and your ideas, and we want to transform them into just the right image for your business.
If you have a road block on creativity, we can create a unique sign design for you, based on your requirements, as a team!
Quantum Sign Corporation understands our clients needs, installation procedures and demands, manufacturing processes, and what it takes to make your new sign, a perfect work of art!
We are experts in using the latest techniques and materials to maximize your visibility while being conscious of your budget. With something as important as your message and signage, as a business professional you cannot afford to take chances with unprofessional signs. Our experienced fabricators understand how important quality is to success.
Proven fabrication techniques and innovative solutions let us create outstanding products for clients. Skilled craftspeople in all disciplines apply accumulated product and manufacturing knowledge to every sign.
Quantum can manage any project from conception to successful conclusion. We have an in-house team of project managers with years of experience in conversion, re-branding, and expansion programs both nationally and internationally.
Quantum Sign Corp
We bring life and lights to signs. We would love to share our news with you.