For a business, a lighted sign is like a literal beacon or a burning ember that makes you stand out from the rest of the signage around you. It wouldn’t take up lots of wattage to add a wow factor to your signs, which means that most of the time, less is more.
But, there are cases when you would like your signs to truly stand out and give off that Las Vegas feels, no matter what the location is. This is why it is not a surprise that lighted signs tend to be more expensive upfront, and these also have more frequent maintenance needs. However, when used in the right circumstances, it is all worth it.
The main goal here is to make sure that your lighted signs will pay for themselves right away and bring in enough extra business to compensate their upfront costs. Not all businesses and signs will go well with bright lights, but you might be surprised with the number of locations, industries, and events which could be a perfect fit for just a bit of wattage.
Below are some of the best and most profitable places for lighted signs together with their benefits for your business:
Main Exterior Signs
For businesses located in a place where you need to compete with lots of other signs, or for those in remote places where these are easy to miss, lighted signs can help a lot in guiding your customers to your doors. Without a doubt, a lit sign attracts more attention compared to other kinds of types, especially if you are open after hours when it is already dark. Lighted signs can keep all your customers well directed and safe.
At Conventions or Trade Shows
These kinds of events can make it even more challenging to target visitors. You just need a tiny space and a small time frame for attracting visitors to your booth. If allowed by event managers, lighted signs can make you stand out with ease. Pick a sign with bright colors or arrows to ensure that you will not be missed.
In Poorly Lit Locations
It goes for both outdoor and indoor use. In case there are no street lights in the location of your business or if you like to ensure that your customers will not miss the unlit part of your store where you keep your clearance items, make the lighted signs guide their way. It is natural for humans to look for light so adding several bulbs to your signage is a very obvious solution.
But, take note that lighted signs are not free of challenges and hurdles. Among the biggest is probably the need for maintenance. Something as small as a single bulb which suddenly went out can turn your impressive sign to an ugly one. There are also instances when it would be safer to replace burned out bulbs on your own, although you can also choose to stick to the safe side by hiring a professional. You also need to ensure that your signs are inspected biannually. If possible, choose a long lasting and eco-friendly bulb package.
Posted by Randy Blakeslee
Quantum Sign Corp
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