There are important design principles for creating sings that attract customers for your business. Let Quantum Sign Corp guide you through this difficult process.
Most newcomers in the business world consider marketing and advertisement to be just online and mobile. But the truth of the matter is that sometimes a good attention grabbing sing can do wonders. According to a survey carried out by the FedEx Office, businesses especially smaller ones find signage and graphics to be more effective in client acquisition. The study was carried out on 500 businesses in the US. It showed 64 % of businesses were millennial owned with a preference towards graphics and signage. On the other hand, baby boomers preferred simplistic designs for their businesses.
Regardless of one’s preference, the design of a sign gauges the businesses ability to attract and acquire new customers.
Sapna Budey, director of International Sign Association for strategic initiatives once said, “Who hasn’t been driving down the street, stopped at a store and made a purchase merely because they saw the sign?” According to Budey business owners need to give close attention to design elements like color, contrast and size to make it compelling.
1. Color Choice:
Color is the essence of sign’s design. It can stand for different value propositions of a business. It also reflects brands identity in the market. Imagining Coca Cola and McDonald’s brand would automatically pop up their colors in one’s mind. So, it should be taken special care of while making design decisions.
Budev points out that 80% of recognition of trademark comes from its color. So do not choose random or trending color but rather think long term while choosing color for your brand.
It is a key factor for making sign readable. Contrast sets apart foreground with background. The more the contrast, the better the readability.
While applying the concept of contrast, it is important to take the surrounding of the sign placement into consideration. For example, if the sign is placed in an evergreen environment, then it is not wise to use green color for the sign. Things that can be done if the color choice is restricted, like using black or white borders to set things apart visually.
The letters must be also depict contrast with the background. There are industry standard for letter lines and word count. A general rule of thumb is that if the lines are more then the word count will also decrease. This is all done in order to have well sized fonts that get the message across in a few seconds. San serif fonts are commonly. The reason behind it is simple, don’t let serifs of fonts affect the visibility of the sign.
All in all, contrast plays significant role in design decisions ranging from size, word count, color choice.
Signs and size go hand in hand. The bigger the sign, the more people will see it. The more people get your message, the more conversion. There is no rocket science. It’s just that size matters because eyes can just see so long.
But one shouldn’t go overboard with it. Take consideration at the situation, event and surrounding to determine whether the size factor is destroying aesthetics, looking awkward or becoming an eye sore.
These design principles for creating sings that attract customers will help you in making better decisions for effective business growth.
Published by Randy Blakeslee
Dirty, broken or burned-out signs send a strong message: "You don't care about your business".
A well -maintained sign is vital to your brand and your bottom line. Protect your image and tell customers you care, with professional sign maintenance. Our expert staff will clean the face of your sign, replace bulbs, retouch paint, tune-up mechanical parts, upgrade technology and more.
Quantum will do whatever it takes to keep your sign looking like it was newly installed.
Peace of mind service, with contracts available for:
Sign and Lighting- Maintenance and Monitoring.
Your sign identity is a 24/7 Marketing tool and a vital part of your business. It’s important to protect your investment and the best way to insure this is to have a monthly service contract.
We have many options available and can tailor the program to best meet your needs.
Contact a Sales Representative today to discuss options
Naperville IL Business Signs and Sign Repairs
With an award-winning design team, our trusted professionals deliver custom-made products and are able to overcome any challenge with a head-on approach that covers all phases of the sign process.
Our signs are tailored to your company’s individual requirements, with guidance and advice available from our experienced staff along the way. Expect to dramatically boost your company’s corporate profile with professional and striking sign solutions. Whatever the need, you can always depend on us to provide the highest quality and most cost-effective comprehensive sign solutions to fulfill your requirements
Business Signs in Naperville, IL
Does your company Sign need an update, a "Face-Lift", and or an upgrade? Quantum Sign Corp has many years experience in helping retrofitting to LED, upgrading from standard letter signs to EMC (Electronic Message Centers), and many more upgrade options! Give us a call or click below for your FREE Upgrade Quote!
Ready to expand your small business to the next level? Take a look at these 5 tips for business expansion.
So your small business is running smoothly and you’re ready to take your business to the next stage in growth. Congratulations! But how do you know if your company is ready to expand? Check out our list of do's and don'ts for business expansion.
1. Do research and make a business expansion plan
Needless to say, opening a second location can take a lot of skilled planning. Consider hiring a financial advisor and attorney to assist you with your business expansion. A financial advisor can help create a comprehensive analysis of the financial investment required and tax implications for another store location. An intellectual property attorney can help ensure that your business’s important assets are in place and protected.
2. Do stay realistic about your business expansion expectations
While you may dream about having store locations from coast to coast, try to be realistic on the location of your second store. Understand that the further apart your stores are, the more difficult it may be for you to travel between each location. Consider finding a store location that will be close enough for you to easily travel to, but not so close that it will cannibalize sales.
3. Do develop training plans
Many small-business owners are accustomed to running all aspects of their company. But when expanding to a new location, you may have to relinquish some control. Be ready to train team members and hire managers who can run your store location in your absence. As your business expands, day-to-day activity should fall on the shoulders of your staff while you focus on future plans.
4. Don’t over-expand your business
Business expansion can be exciting, and you may be tempted to hit the ground running. But try not to overextend yourself and your resources. Rapid growth can put a strain on your company while you're still learning the landscape of your new location. Be patient and consider how to grow at a sustainable rate.
5. Don’t let quality suffer during business expansion
Try not to let the quality of your brand suffer while you're expanding. You may be tempted to focus all your attention on your new store location, but don’t neglect your flagship location. Consider how you can still consistently deliver high-quality products and services at all store locations.
6. Quantum Sign Corp for All Your Signage Needs
Remember we are here to first Help You "Grow Your Business", buy Branding, Imagery, and Signage. We will work with you and your company to meet all your Growth Questions, and help attract new clients in every Town or City you wish to be in. We can run reports, and analyze if the new location will meet your needs with traffic flow and local businesses. We will also work with the Permits, and locations, to make sure we have the correct Signage for your company.
Give us a call today, you might be surprised on what services we offer to help you Brand your company, whether New or Old, and give you the Fresh New Look you and your clients desire.
What are you doing this weekend?? Some Links to help you find something fun to do with your family!
We try to share information along that we think is interesting, fun, and can be enjoyed by all. As we move into the weekend, always be careful driving, barbecuing, and simply having a good time!
Top 3 Links for things to do locally in Illinois:
For our Chicago/Downtown families:
All around Illinois Festivals and Art Shows:
2016 Saint Charles Flea Market Saint Charles, IL
Quantum Sign Corp
We bring life and lights to signs. We would love to share our news with you.