 You have just opened your restaurant or café and you are now ready to start utilizing signage to promote your specialties and market each of the menu items you have. However, which signs should you use and where you can display them in your restaurant? Signage plays a crucial role in helping you motivate each of your customers to choose particular items and spend money in your own restaurant. Nevertheless, it should be used strategically. From the table tents with your promotional menu items and offerings to the wall posters advertising your newest specialties, there are numerous holders and displays that could have a positive impact on your results and will help you operate a more successful and effective restaurant. Wall Poster Frames These are amazing display options to showcase your newest specials, announcements, and group offers. Like the table tents, they are very visible and one of the marketing assets that customers will likely look at once they enter your restaurant. From the marketing perspective, the difference between table tents and wall poster frames is the level of the detail that guests expect. While table tents may contain a variety of dishes, the wall posters are effective when they are easy, simple, and short to read. For instance, a good way to use wall poster frames effectively is hanging a list of 4-5 dishes or special offers. Since this is easy to read, short, and simple, your guests will pay attention to your signage and would make a decision based on that. Another good way to use wall poster frames is listing particular offer like happy hour drink promotion. It is appealing to audience and ideally suited to big wall displays. Table Tents These are small displays, which sit on top of a dining table or a countertop space, right in front of your customers. Since such displays are center and front, these are good for drawing the attention of your guests to famous menu dishes, promotions, and special offers. A good way to take advantage of table tents for your promotional is using the fact that they are likely the first display that any guest would notice once they entered the restaurant and take their seat. It makes the table tents ideal for promoting specials that you would like guests to order. If you own a restaurant, the most ideal table tents are 3-sided displays that enable you to maximize your restaurant’s visibility while promoting some offers at once. With various promotions on every side of the tent, you may easily expose guests to different offers in seconds. Trifold Holders If you are offering takeout and delivery services, you should have trifold holders. It’s a must have marketing tool when generating customer interest as well as reaching your customer base locally. These trifold holders should be placed near the restaurant’s entrance. Through this, the guests may walk in and choose an order that they could take home after buying a drink or meals. Posted by Randy Blaskeslee
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