How many signs can you spot and recognize even when they are hundreds of yards away? There is one very simple reason why you can recognize design signage from the biggest companies, and simply forget others. Most of the companies are what you call as masters of designing to ensure that their audience will remember and identify them even at a distance.
From Coca-Cola to McDonald’s, most of the biggest companies of the world take their design signage seriously, and ensure that their brand stands out from the rest of the crowd and make it easier for their potential customers to recall them.
How do they do it? Well, here are some of their best-kept tactics that the leading companies of the world practice to come up with memorable design signage.
Simplicity is the Key
From retail stores to fast food chains, the biggest companies of the world all obey a single major role when it comes to their design signage, and that is simplicity first. In fact, most large businesses make use of very simple and plain sign designs to ensure that their signs will be remembered easily.
If you want to become like them, keep your signs and other branding of your company as simple as possible to make it easier to remember. There is a higher chance for people to remember a simple compared to complicated signs with numerous messages.
Memorability at Its Finest
Since the most popular corporate logos are made with simplicity in mind, these become easier to remember. The biggest companies are aware of the importance of return customers, and so their focus is to be remembered each and every time.
So, how do you come up with a memorable design signage? From a simple logo to bold colors which can be easily recalled, stick with the right design elements which will not be forgotten by your target market.
Highly Visible Colors are a Must
The real reason why you instantly notice the signs of McDonald’s and Wal-Mart from several miles away is due to the fact that they are made for visibility. Combinations of high contrast colors are usually the secret to make your design signage visible from a distance. To make your signage seen from afar, choose a color combination which will stand out even from far away so that it can be seen easily, thus making it easier to remember at the same time.
No Wasted Spaces
Did you notice how signs of companies don’t have any wasted space? Although it is important that you don’t make a cluttered looking signage, it is also important that you don’t waste space which you could otherwise use to effectively relay the message of your company. White space is important for breaking up various elements of the signage but it must not be used excessively. Use as much space as you can to enjoy the biggest possible impact from your design signage.
Design for Action
Finally, the best signs don’t only stand out and communicate a message for these are meant to deliver a specific message to the target market. Your design signage should prompt action before anything else, whether it is to point them to your website or visit your retail shop.
Posted by Randy Blakeslee
Quantum Sign Corp
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