Interior signage is just as important for your brand as exterior signage. When people enter your corporate office or business building, you want to appear professional and be clear on where they need to go and provide any other applicable information. Keep reading to understand the types of interior signage and factors to consider when choosing interior signs.
Types of Corporate Interior Signage
ADA Sign: by-law, there are certain signs you have to have in your business. According to the ADA law, bathroom signs, handicap signs, and braille signs are required within a business.
Dimensional Lettering: when you first walk into a business and see that large, 3D sign behind the reception desk, it’s usually a dimensional lettering sign. The aesthetically pleasing signs make a statement about your company and grab guests attention immediately.
Wall Plaques: plaques are used for a variety of things. Addresses, championship winner listings, etc. they sometimes include small, engraved metal plates.
Wayfinding: a directional or wayfinding sign ensures that your customers know how to get from point A to Z (and all potential points in between). It’s imperative that the sign is perfectly designed to be clear, concise, and accurate.
Directory Signage: directory signs help guests navigate what floor and/or suite they need to go to. These signs are merely quick guides and are not necessarily meant to be clear maps like wayfinding signs.
Photoluminescent: these signs provide interior direction so people know where to find exits and stairs. In case of a power outage, photoluminescent signs will stay lit, allowing people to find their way out and where staircases are located.
Important Factors to Consider When Choosing Interior Signage
Color: you want to choose a color that not only follows your brand but will stand out against the text and/or graphics on the sign as well.
Font: choosing fonts for your interior signage can be easy if you already have brand guidelines for your font choices. However, you want to choose something that is going to be legible and makes sense for the type of signage.
Content: signs should be informative, engaging, and easy-to-read right off the bat. The type of content your sign should include all depends on the type of sign you are creating. For example, a wayfinding sign should include a key, clearly labeled map, and directions if necessary.
Placement: where you place your sign is important. If you are wanting to create an ADA sign for a bathroom, of course, you would place the sign near a bathroom. You want to place your sign where it makes sense but also where it will grab people’s attention as they’re walking through your business so they know exactly where to go.
Call Quantum Sign Corporation today or visit us at http://www.quantumsigncorp.com/ to learn more about all the options we offer for interior signage.
Posted by Randy Blakeslee
QUANTUM SIGN CORP.
693 Heartland Drive
Sugar Grove, IL 60554
P: (888) 202-6070
F: (630) 466-0564
The right business signs Illinois have a lot to do with how consumers discover your establishment and decide they want to see what you have to offer. When designing signs, it makes sense to do so with your targeted customer in mind. Consider these three tips and how they could increase traffic to your business and in turn generate more sales.
Consider Going Digital
While static signs can be tasteful and effective, consider the idea of going with a digital sign. Whether this is a marquee style sign near the main entrance or a billboard posted along a busy highway, digital signage allows you to include multiple messages that attract more notice from consumers. Remember to go with colors that are easy to see up close and at a distance if you want to maximize the effectiveness.
Keep The Messages Short And Sweet
People who are walking or driving by are not likely to stop and read a long message. Keep your messages short and easy for them to read in a couple of seconds. This will mean making sure the words chosen are concise and to the point. That’s especially important if you plan on using digital signs to display a rotating list of messages on your business signs Illinois.
A Call To Action Is Always Helpful
Those messages on your business signs Illinois should include a call to action. Make it something that tells the reader to do something now. For example, something like “download your digital coupon today” or “call us now” may be all the incentive they need to follow up on one of the rotating messages you’re currently sharing.
Remember that the right signage provides more people with the opportunity to discover your business and give it a try. Make the messages effective, relevant to your targeted customer base, and to the point. Doing so will increase the potential for attracting and keeping more customers.
Call Quantum Sign Corporation today or visit us at http://www.quantumsigncorp.com/ to learn more about how we can help you design and install the perfect business signs for your operation.
Quantum Sign Corp
We bring life and lights to signs. We would love to share our news with you.