QUANTUM SIGN WILL POINT YOUR BUSINESS IN THE RIGHT DIRECTION
A directional or Wayfinding sign must be perfectly designed to be clear, concise and accurate insuring your customers know how to get from point A to Z (and all potential points in between).
Our artists will work with you until you are completely satisﬁed with your custom design to insure your clients stay on the right path.
Wayfinding programs can seem overwhelming. With so many components to consider, including destinations, routes, materials, ADA code, architecture, branding, and technology… many ask, “Where do we begin?” The most important aspects in any wayfinding project can be boiled down to three things: architecture, branding, and the people. That’s it. Everything else fits into one of those buckets.
One of the first things people recognize when approaching their destination will probably be its architectural features. Even if it’s an open outdoor space, there is probably something of a ‘Gateway’ feature, beacon, or landmark that confirms you have arrived. Once you’re inside the space, the design of pathways, visibility of vertical circulation such as stairs or elevators and long sight-lines all assist in the visitor’s ability to navigate the space. Floor and wall finishes, lighting, and technology integrations can also be helpful in creating a sense of ‘go this way’ or ‘nothing here to see’ feeling. Ceiling heights, intersections, sight-lines and are all considerations for where information is placed, what it looks like, and how people will interact with it.
Wayfinding is an extension of the brand by incorporating typography, color, and other branding attributes. In crowded cities, the exterior branding is especially important to clearly mark building boundaries or increase usage of a specific are of the space by drawing more attention to it. Well integrated branding helps the visitor to confirm they are in the right location and creates recognition of brand through consistency. Use of branding in Place making offers the opportunity to adapt the brand into a playful and imaginative manner, creating a unique interaction with the visitor and the brand.
The people that use the space are the focus of any wayfinding system. Their journey begins before they arrive at a sign. It most likely begins at home when they receive an invitation to an event, book travel itineraries, or makes a doctor’s appointment. They may use a website, their smart phone, or call a customer service line to get directions and plan their journey. Architecture and branding will be the first thing that greets them as they approach the destination. Only then do signs, static or digital depending on the variability of the content, provide them with directions on which way to go.
Information can be communicated in many different ways, including print, signs, or digital tools, but by understanding the environment they will be navigating, the needs of your audiences, and what formats will best communicate the information, the wayfinding strategy and design solution will be unique to the location and effective for its visitors.
So again we ask, “Where do we begin?” First, understand whom the visitors are and what types of tools they will need to plan on getting to the location. From there, building a system that is consistent in brand, nomenclature, and strategically placed information within the architecture, supported by printed materials, and digital resources will help them get to their destination.
Know the rules.
Before investing time and money in developing a sign, find out what regulations and restrictions your city and landlord impose. For example, you might be prohibited from having a sign that lights up or exceeds a certain size. Your sign may need to use a font that's consistent with the signage of the other companies in your office or retail center.
Know what you want the signs in your business to do. Some signs are directional/informational, such as signs directing customers to the restroom or fitting rooms or identifying the contents of store shelves. Others are persuasive, such as signs announcing sales or special offers. Your outdoor sign needs to be big and attention-getting enough to be seen by your target customers, whether they're walking by on a downtown street or whizzing past on the interstate.
Three-dimensional signs offer lots of opportunity for branding. Choose materials for your sign that reinforce your brand identity. For instance, an artisan restaurant could use weathered wooden signs, while a cutting-edge IT consultancy could use sleek metal.
Whether you’re developing a banner, directional signs for inside your business, promotional signs or shelf labels, all of your signage must have a consistent brand identity. Using the same colors, fonts and "attitude" throughout your signage will help cement your brand in customers’ minds.
To develop your outdoor sign, work with a graphic designer familiar with signage who can translate your business logo, colors and fonts into a design that meets your local requirements, can be seen from a distance and withstands weather.
Show some personality.
Signage isn’t just about graphics — words matter too. Even directional signs can convey your brand's personality. For instance, a restaurant specializing in Texas barbecue might label the restrooms for "Cowboys" and "Cowgirls." Think about creative ways your signs can express your brand's personality, whether that's homespun, upscale, luxurious or zany.
Mix it up.
There's a lot more to signage than the sign on the outside of your store, restaurant or office location. Once that sign is developed, reinforce your brand with temporary signs including posters, window decals and banners. They’re inexpensive, so they’re easy to change out for different seasons, events or promotions.
Depending on your industry, lawn signs, portable signs or car door magnets can expose your brand to more people. For example, if your employees regularly travel to customers’ homes or offices, removable car door magnets build brand awareness even if your team is using their own vehicles. Is your business located on a street with lots of pedestrian traffic? Try using portable signage, such as an A-frame sign, on the sidewalk during business hours to attract passersby. If your company is tucked out of the way in a grassy office park, lawn signs can help direct customers to your location.
Have more than one person proofread your signage, just to be safe. Grammatical, spelling and punctuation errors undermine your brand by making customers question your competency.
Keep it fresh.
Just as you should review your brand every once in a while to determine if it's ready for a makeover, regularly assess your business’ signage to see if it’s still doing its job. Even if you're not quite ready to revamp your outdoor signage, updating your interior signs as well as posters, banners and other temporary signage can give your business a fresh look in the meantime.
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Frustrated with Your Current Sign?
Creating the best Chicago sign does not need to be frustrating, and it can be the best first step in building a highly visible and memorable brand for a small or medium sized business. With over 60 combined years of creating custom signs for businesses, new and established, our signs have helped many business owners get their names out to the public and attract more customers. Quantum Sign Corp has always been there for their clients, and always will be.
Here are a few tips for how to create a memorable sign for your business.
1 Create a consistent brand: From the beginning, clearly define the design elements which will represent your company in the visual world. Choose a color, logo, font and tagline and keep these elements consistent on all your marketing materials. Consider the tone of your company’s communications. Does your brand support your tone and overall message? Once you know what the look and message of your business is make sure that every platform your business follows these exact guidelines. From your business cards to your Facebook page, consistent branding is essential for looking reliable and established.
2 Show what makes your business unique: Standing out, especially in competitive industries, can be tough. What makes your business unique? Focus on what sets you apart from the competition and craft every part of your company’s messaging to show new clients what makes you special. Your company’s branding – from logo design to signage – should support your overall message and values.
3 Extend your brand: The more your potential customers see your business’ marketing, the more likely they are to buy from a brand they recognize. Brand recognition helps with return business, too. Your customers are more likely to return to your business if they see your messaging out there and are reminded of your great service or excellent quality you provide. Customized company swag is a great way to extend your brand.
4 Find creative ways to get exposure: Sponsoring a charity event or a good cause is a great way to get exposure while making a difference in the community. When your business gives back to good causes it creates connections with a variety of passionate people who will remember your kindness and recommend your company to friends. If you or your staff volunteer your time to an organization or even, be sure to wear company branded t-shirts so people will associate your brand with hard work and community support.
5 Create a unique, custom sign for your business. A visually appealing, memorable business sign is an essential ingredient to a successful brick and mortar shop, retail store or restaurant. Of all the Chicago and Suburbs sign shops to choose from, Quantum Sign Corporation will work with you to create a unique business sign that will help you attract more customers.
Quantum Sign Corp helps build Local Branding everyday.
Quantum Sign Corp was extremely honored to take on the project for Shakou Restaurants in building their Local Branding with their Interior and Exterior Signage Projects. This was a great project with clients that knew the importance of First Impressions, and Local Branding. Shakou knows, that if they do not get seen, and or do not have the right 1st Impression, that their clients could be eating somewhere else, and that means someone else is earning that clients money.... Let's Quantum Sign Corp help you retain your hard earned money today!
Here are just some of the other recognition they have earned:
In today's challenging marketing arena, do you find it is important to stand out among your competitors? Do you think a First Impression has a second chance? Do you have traffic passing your business everyday, not only passing your company, but on there way to your competitors place of business instead?
Let's change your strategy, it's not too late to be successful in your Custom Sign Approach today!
Let our Design Team at Quantum Sign Corporation help you out shine your competitor in a very impressive way! We will stop, listen, and work together to achieve your goals. A Custom Sign can help build not only local recognition, but recoginition to new people moving into the communities that surround your business. Let us help your company grab the business you deserve, and drive them to your door not your competitors.
Call today, and be amazed on what we do, who we work with today, and how we can change your current visibility!
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