Grabbing people’s attention these days is a difficult task. One of the best ways to get someone’s attention is with electric signs. Electric signs in Illinois can help you quickly relay important information.
Using Color in Electronic Signs
Color always stands out over black and white. Imagine driving down an expressway. You’re zipping along and there are signs on both sides of the road. Which one stands out the most? The sign with color. Electronic signs in Illinois are versatile. They can include animation, graphics and several messages. They are used in a variety of ways for so many venues. Think about the electronic messages you see when you’re driving: sporting events, outdoor concerts, car dealerships, convention centers and hospitals, as well as any business that wants to make sure you see their information.
Products and Services Advertised
Looking for potential customers? An electric sign is the best way to get their attention and let them know you’re there. Better than just a plain billboard, electronic signs in Illinois can easily been seen and their information read from a distance. This gives you time to plant the seed of information a potential customer needs to consider your product or service while they are traveling at a fast pace. If they’re stuck in traffic, it’s even more important to use an electronic sign that can show multiple messages about what your company does. Branding by using electric signs is a smart way to make potential customers remember you. Electric signs are bright, which is even better at night or in bad weather.
Why Should You Use Electronic Signs?
There are multiple reasons to use electronic signs in Illinois, including:
To learn more about electronic signs in Illinois, visit the Quantum Sign Corporation website.
There are important design principles for creating sings that attract customers for your business. Let Quantum Sign Corp guide you through this difficult process.
Most newcomers in the business world consider marketing and advertisement to be just online and mobile. But the truth of the matter is that sometimes a good attention grabbing sing can do wonders. According to a survey carried out by the FedEx Office, businesses especially smaller ones find signage and graphics to be more effective in client acquisition. The study was carried out on 500 businesses in the US. It showed 64 % of businesses were millennial owned with a preference towards graphics and signage. On the other hand, baby boomers preferred simplistic designs for their businesses.
Regardless of one’s preference, the design of a sign gauges the businesses ability to attract and acquire new customers.
Sapna Budey, director of International Sign Association for strategic initiatives once said, “Who hasn’t been driving down the street, stopped at a store and made a purchase merely because they saw the sign?” According to Budey business owners need to give close attention to design elements like color, contrast and size to make it compelling.
1. COLOR CHOICE:
Color is the essence of sign’s design. It can stand for different value propositions of a business. It also reflects brands identity in the market. Imagining Coca Cola and McDonald’s brand would automatically pop up their colors in one’s mind. So, it should be taken special care of while making design decisions.
Budev points out that 80% of recognition of trademark comes from its color. So do not choose random or trending color but rather think long term while choosing color for your brand.
It is a key factor for making sign readable. Contrast sets apart foreground with background. The more the contrast, the better the readability.
While applying the concept of contrast, it is important to take the surrounding of the sign placement into consideration. For example, if the sign is placed in an evergreen environment, then it is not wise to use green color for the sign. Things that can be done if the color choice is restricted, like using black or white borders to set things apart visually.
The letters must be also depict contrast with the background. There are industry standard for letter lines and word count. A general rule of thumb is that if the lines are more then the word count will also decrease. This is all done in order to have well sized fonts that get the message across in a few seconds. San serif fonts are commonly. The reason behind it is simple, don’t let serifs of fonts affect the visibility of the sign.
All in all, contrast plays significant role in design decisions ranging from size, word count, color choice.
Signs and size go hand in hand. The bigger the sign, the more people will see it. The more people get your message, the more conversion. There is no rocket science. It’s just that size matters because eyes can just see so long.
But one shouldn’t go overboard with it. Take consideration at the situation, event and surrounding to determine whether the size factor is destroying aesthetics, looking awkward or becoming an eye sore.
These design principles for creating sings that attract customers will help you in making better decisions for effective business growth.
QUANTUM SIGN CORP TOP 5 THINGS TO LOOK FOR IN DESIGN.
Ok. You have a great idea for a new business. You get funding, find a location, build a website. Getting the best sign should be a piece of cake, right?
There is a science to creating the best sign for your business..
This article will help you avoid 5 most common mistakes when buying a sign.
1. Wrong Material
Some people think the most expensive materials will make the most impressive signs. This is not always the case. You could be paying a premium for material that may not hold up as well as a cheaper material. Case in point, aluminum and stainless steel letters look very similar but aluminum is a fraction of the price of stainless steel. Also many people like the look of wood but if the wrong wood is chosen or if it is not treated properly it could rot or even be a risk for falling and injuring someone. In this case, a synthetic material like PVC would be a better option.
2. Color Contrast
Another common mistake is not choosing the correct color combinations. You may remember from school that there are complementary and contrasting colors. The goal of a sign is to standout and capture the eye. This is why it is important to use contrasting colors. There is a reason why traffic signs are mostly made of a yellow background and black lettering. This combination is one of the most easy to see from a distance. I am not saying all your signs should be yellow and black but colors should be contrasting.
3. Font Selection
Often people choose the wrong font when purchasing a sign. Fonts that look like script or use fancy serifs are not a good choice for signage. Readability is paramount in effective signage. I suggest sticking to block letters. Serifs are not just difficult to read but they can also dramatically reduce how your sign can be produced.
Always measure where a sign will be installed. There should be balance of negative space around the sign itself. Letters should be spaced evenly. The sign should be the right size so it is most viewable for the intended target audience of the sign.
You may have installed your sign in the winter but when the weather gets nicer and the trees start to fill with leaves your entire sign can be blocked. Also you should consider who is the target for your sign. Is it a pedestrian? Is it a driver? Put yourself in their shoes and practice approaching your business as they would.
Give our team a call today and work with some of the best in the industry to help you stay current with products, designs, and within code.
Quantum Sign Corp
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