 If you’re still using static signs outside your business operation, it’s time to make a change. Many business owners find that opting for custom signs Illinois like digital signage makes a significant difference. Why are these types of electronic signs worth the investment? Here are three reasons to ponder.
The Use of Motion Captures More Attention Static signs often look nice, but they rarely grab the attention that digital signs do. The reason has to do with the motion involved with digital signage. Whether you stick with letters and numbers or include animation or live-action, the movement attracts more attention from those who are passing nearby. That attraction increases the odds of more people coming into your establishment and possibly buying something. You Can Rotate Messages With Ease With traditional signage, you have limited space to get a single message across. Options for custom signs Illinois like digital signage do away with that limitation. It’s possible to use the same space to sequentially display two or more messages. Think of what that means in terms of advertising flash sales, discounts on specific items, and other messages that are likely to draw in more consumers. Consumers Can See Your Messages From A Greater Distance Another point in favor of custom signs Illinois like digital signage is that they can be seen from greater distances. That’s helpful any time, but it’s especially great if your store is open at night. People who are driving by or even walking on the other side of the street are more likely to notice the sign, stop for a moment, then decide they need to visit your shop. If you’ve never considered the potential of this type of signage before, today is a great time to explore the possibilities. You may find that it will be a real asset to your business. Call Quantum Sign Corporation today or visit us at http://www.quantumsigncorp.com/ to learn more about all the options we offer for electronic and digital signage. Posted by Randy Blakeslee QUANTUM SIGN CORP. 693 Heartland Drive Sugar Grove, IL 60554 P: (888) 202-6070 F: (630) 466-0564 [email protected] http://quantumsigncorp.com  Did you know that a retail signage can give you lots of customers into your store? This can also give your business an audience that is growing continually over time, which can boost your sales in no time. But, how effective is your signage and what can you do to improve its response rate? You can reap all the perks of having an effective signage if you have good signage’s response rate. A lot of business create and design a retail signage that seems to be effective for them, yet does little to boost their bottom line. There are various factors that must be considered for you to improve your signage’s response rate. Some of these include persuasiveness and visibility. If you want to improve your signage to drive sales, try these effective, yet simple techniques: Streamline and Simplify Your Signage Several businesses have signage that is made to be noticed, better than any signage their competitors provide and backed up by a good value proposition, all while being little too complicated for their audience. It is very easy to forget that majority of customers only have a few seconds to look at your signage. Complicated, long messages might seem good, yet these can get lost as a customer took a glance at your signage and loses concentration on its message. Simplifying and streamlining your signage will give you benefits, especially if your signage seems to be complicated to understand. Consider shortening your message so it is easy to understand in a few seconds without losing the value of your message. If it is a difficult task for you, just make your message shorter like using only 10 words or less. Study Your Competitors If your competitors are attracting tons of customers than you, they might be doing it right with their signage. It is very easy to write off the success of your competitor as a result of an aggressive marketing technique or products that are different for you to compete with. Nevertheless, it is very effective if you will study what they are doing and apply those methods they are using effectively to maximize your signage’s response rate. Is your competitor always busy? Try visiting their store and take a look how their signage draws in customers and make them into sources of revenue and loyal customers. The major difference between a complete ineffective one and effective sign may often be as simple as a small change to your own message. Don’t waste your time envying them. Instead, study what they have done that you haven’t tried before and apply their effective methods to your signage. Change the Value Statement of Your Signage Most retail stores make mistakes by focusing on discounts or particular products and not just stating the particular value that they may offer to their customers. Remember that whether it’s a print ad or a retail signage, effective advertising is built on value. If your signage does not have a clear value statement, you should start reviewing it. Concentrate on your business unique value and turn this into an inspiring thing that you may incorporate with the advertising of your retail store. Posted by Randy Blakeslee
 Whеn it соmеѕ tо sign design, mоѕt people аrе hyper focused оn color аnd placement but don’t slow dоwn аѕ muсh whеn thеу соnѕidеr font choice. In a recent study, Penn State conducted a study thаt involved 64 signs, 64 words, аnd 34 unique fonts. Thе results wеrе ԛuitе eye-opening оr fuzzy depending оn hоw уоu lооk аt it. size and StyleThе study compared nоt оnlу thе font but thе style оf thе font. Upper case wаѕ compared tо lower case аnd weight оf thе font fоr еасh type. Aftеr lооking аt аll thе signs аmоng multiple participants, thе findings wеrе thаt Gill Sans Uppercase wаѕ thе mоѕt legible оf thе fonts аnd Mistral lowercase ranked thе lowest. Thе study wаѕ аblе tо recommend thаt thеrе ѕhоuld bе аt lеаѕt 1 inch оf letter height fоr еасh 5 ft. оf viewing distance. It аlѕо confirmed thаt uppercase wаѕ аlwауѕ mоrе visible thаn lower case letters. Points to considerThе study did givе ѕоmе key results fоr еvеrуоnе tо соnѕidеr whеn designing signs аnd choosing fonts:
Font ChoicesSо when уоu gеt rеаdу tо build уоur nеxt sign, make ѕurе thаt уоu соnѕidеr thе font аѕ muсh аѕ thе design. This sign design guide will help you in finding your font. If you have further question then you can get in touch with us. We will help you get started! Published by Randy Blakeslee  QUANTUM SIGN CORP.
693 Heartland Drive Sugar Grove, IL 60554 P: (630) 466-0372 F: (630) 466-0564 [email protected] http://quantumsigncorp.com/  A monument sign has been in use for a very long time. It is cost effective, everlasting and great for free local advertisement. Customer acquisition becomes easier if you have an outdoor monument sign. here are a number of studies out there that point out people’s tendency to these signs. Any business looking to grow should consider such sign for advertisement option. What is a Monument Sign? It is cheaper than your local paper ads since you will not be spending money over and over for advertisement. A monument sign once erected is there to stay. If you are thinking in long-term for your business, it will be a small upfront cost and is evergreen, sturdy and if designed properly can become a physical branding element. Is monument sign right for your business? Well, below are some pointers to take into consideration: 1.Cost effective than Paper ads It is cheaper than your local paper ads since you will not be spending money over and over for advertisement. A monument sign once erected is there to stay. If you are thinking in long-term for your business, it will be a small upfront cost and is evergreen, sturdy and if designed properly can become a physical branding element. 2.Increases Local ReachThe potential of a monument sign for local customers is huge. If you have a monument sign erected outside your office building, any passerby would increase your audience reach. Commuters are going to see your monument sign dozens of time over a month. It can also become a direction guide with time. It is a landmark for your business and can become your positive first impression. 3.Physical Branding at its Best A lot of material are available that can be used in the structure of the monument sing. Regardless of the design of the monument sign, construction and style of the sign can be tailored to the look and design of your building. This way business design aesthetics gets incorporated into it. Also, a monument sign can be a great bearer of your branding language. It is pretty common to see pictures of businesses with front and center monument sign and office building on the back. In yelp, Google images, newspaper ads, magazines, brochures, pamphlets etc., the gallery or featured images are usually the ones with monument signs. It is a testimony of the unparalleled branding monument sign provided to the business. 4.Makes direction easierA prominent monument sign is hard to miss. If you have a monument sign outside your office, it will act as a marker and people will instantly identify it with your brand. If you are interested in monument signage for your business then get in touch with us. We are friendly and always ready to help you. Published by Randy Blakeslee
 Freestanding automotive signs are diverse and captivating. Whether your sign towers over speeding freeway traffic or is passed at modest speeds, it needs to be noticed. Quantum Sign Corporation will insure that your freestanding or wall mounted sign says more about your business than what is simply spelled out by it letters. Your First Impression will last forever, and we take that into mind when helping you create your New Sign and the Image you want to Brand with your Company. We have been serving Chicagoland Area for over 15 Years helping brand the way to Success! Join our Team - Quantum Sign Corp - and lets Brand your New Impression together! We Offer the following Sign services: Awnings & Canopies Channel Letters Digital Signage Parking Lot Lighting Retrofit Interior Wall Signs Way-Finding Pylon and Monument
|
Quantum Sign CorpWe bring life and lights to signs. We would love to share our news with you. Archives
January 2020
Categories
All
|
RSS Feed
