There are some benefits of making small businesses seem bigger compared to what it really is. Its appearance of being big could make customers more likely to take your business seriously and boost the customer’s trust to the business. If you are searching for bigger than you could make, it will offer your business an image of being better value provider than its competitors. Fortunately, you do not have to run a big business for you to give your company the look of being well known and large. Such tips will help you design a signage that will make your business look more dependable, more established, and much bigger:
• Keep Everything Simple Like the Big Brands
Huge brands have one thing in common and that is keeping the signage simple. From McDonald’s to Walmart, most of the well-known brands in the world keep their retail signage simple to make it much recognizable. Most small businesses, on contrary, consider doing the opposite and invest in the signage that provides every detail about the business. This is a trade-off and one that’s made to make your brand familiar. Keep your signage simple and nice to make your brand memorable for consumers.
• List Your Site on Your Signage
Online presence is considered as one of the obvious signs that businesses are bigger than its offline presence alone. Building and designing your website is a great way of increasing your business perceived size for consumers. Listing the name of your company and your slogan on the signage is important. You may also list your social media pages to show that your business can be reached globally.
• Avoid Utilizing Localized Phrases and Terms
The more local the business is, the smaller it’ll seem. With the use of the words like the name of the city or approximate location in the name of the business and especially in its retail signage, makes this like a local business instead of a bigger brand. On the other hand, with the use of the name that isn’t restricted to a location makes the business feel bigger than it is. For this reason, it is best to get rid of the geographical names if you want to make your business appear bigger as well as more established.
• Make a Brand for Your Business
Most small businesses pay attention to branding and prefer to concentrate on more easily measurable marketing direct response style. While branding might not be essential for small businesses, it is very valuable. When your company created a brand, it’ll be far more than the sum of its entire parts. It sets apart from the competitors as the trusted name rather than a single choice among others. It seems larger than it is, maybe because of the trust associated with your brand. Through making a brand for the company, you can make this set apart from the alternatives as a more established, trustworthy, and much bigger option.
Posted by Randy Blakeslee
QUANTUM SIGN CORP.
693 Heartland Drive
Sugar Grove, IL 60554
P: (888) 202-6070
F: (630) 466-0564
'Without advertising, you can never promote your business or express yourself.’
Everyone knows this golden rule of getting famous, but not everyone gets to enjoy the spotlight. Today we will focus on the usage of website for digital signage. Happy Reading :)
1. Identifying the Cause’ And ‘Effect’
Before designing your sign, you need to ask yourself:
2. Linking Content with Your Desired Sign
Good written content is the heart of signage industry. But sadly, not everyone can write good content. A good marketing strategy is to link your words with what your business or what your message is all about.
For example, if you run an automobile business, your tagline should have words like ‘wheels, cars, bikes, and road.’ Even if you aren’t using the words directly, you need to create a connection with the message because these types of techniques greatly influence the sub-conscious part of mind.
3. Color Scheme
Humans are visual oriented creatures. Before the reading a message, they will be the first to recognize the color scheme along with graphics and illustrations.
You can go with multiple color schemes. Either pick bright colors which are attractive in nature, so that if anyone visits your website, they will be attracted to your sign.
You can also use the same color strategy of your website’s layout on your sign to have more symmetry but don’t be too obvious, otherwise it will be difficult to distinguish your message from layout.
4. Website Ad Plugins
There are over 100,000 plugins in different website platforms. Why don’t you use them to increase your optimization?
Browse through hundreds of ad plugins and see the power of making your ad more productive. Good examples include Ads pro plugin, WP pro ad plugin and WP quads.
The two mentioned foremost i.e. Ads pro plugin and WP pro ad are unique in a sense that most people use ad blockers to bypass signs. Ads pro plugin will nullify the effect of ad blocker and WP pro ad is a complete ad manager of your website. It will give valuable statistics as well as directs you towards the best places of placing your ad.
5. Using Pre-Built Layouts
Yes, you can use them. The plus side is that you don’t have to work very hard. Just pick up a template and improvise on the design but the downside is that they are publicly available to everyone. (But, that is again subjective. Being openly available in the market means people are using them to set trends)
The best approach probably, is to use pre-built layouts and then use appropriate innovation so that people can differ between you and other brands.
Quantum Sign Corp
We bring life and lights to signs. We would love to share our news with you.