A backer panel is some kind of accessory used for channel letter signs. Of course, it only applies when ordered but is quite effective to highlight those signs that are a costumed letter and can’t be easily read with a natural or terra colors background. Even though they’re called backer panel, it doesn’t actually have to look like a panel, meaning that they’re not necessarily square. Actually, these panels, as they work as a support for the original sign, are usually customizable too and can be adapted to any shape you want (usually it takes the shape of the sign silhouette) It’s just like the frame of a photograph or just a flat “shadow” beneath it. But, as the function of this “shadow” is that the sign can actually be read, it’s usually painted y bright color that matches the palette of the brand. Also, it’s very common to see them as reverse light for the sign which brings the letters a shiny halo. Types of backer panel and uses
As backer panels are usually exposed to a lot of damage since they’re typically outdoors, they need to be really resistant. Also, we want them to last as long as possible so they have to be able to maintain its beauty for several years. That’s why they’re usually made out of aluminum, a flexible, resistant and light material capable of enduring corrosion and other exposures for a long time. Final considerations Cost is really variable depending on the size of the sign, but it generally costs less than another kind of supports such as poles. Also, if you’re planning on setting a reversed lighted sign, don’t mount it on a shiny backer panel as it will create some kind of mirror effect that, far from making your sign more visible will definitely cover it. Backer panels are good for any kind of letters and also logos or images. Posted by Randy Blakeslee - GetnSocial We live in a world that is today being rule by technological trends and digitalization. Whilst all that is great, the one thing that cannot be overlooked is the effectiveness and power of a good old sign board. Signage has always been a great tool to attract customer attention and get them hooked. Rules to follow to create effective signage If you are planning to create signage that will be effective and meaningful – here are some rules that you should follow. 1. Visibility Visibility is the key rule. Signage are mostly put up at a reasonable distance from the people. You cannot make it miniature and expect people to get impressed at any level. Visibility is so important to ensure that people see, understand and apprehend what they see. It should not be ambiguous and the visible clarity should not be messed up as well. 2. Clean And Clear The layout needs to be clean, well laid out and clear. The signage can also benefit from a clean and clear layout just like your skin. Keep it simple, keep it minimal. This will surely do the magic for you. The font should be a good size, the font style should be easily readable, the images and graphics should be meaningful and the overall alignment should be very clear as well. 3. Interactive Whatever way you choose to design your signage, you need to make sure it is engaging and interactive. You cannot go with a mute theme and expect people to connect with your brand. The key rule is to make the signage interactive and communicative. The audience should be able to connect and associate with what they see on the signage. It should leave a lasting impression on the minds of people – just like a good conversation does! 4. Don’t Create Too Much Mess Too much is never good. Many people think that getting too many things on the sign board will catch attention but in reality it only creates a visual mess. You really do not need to cluster or jam pack the sign board. Contrary to popular belief, less is more and therefore you need to keep the design and layout minimal. 5. Color Psychology Colors have always played a pivotal role in the world of marketing and advertising. There are elaborate blogs that you will easily find on the web that emphasize on the importance of colors in the world of marketing and advertising. Hence, you need to make sure that the colors that you pick out for the signage are engaging and also go well with the theme that you have chosen for your business. 6. Background And Main Content In Contrast Always When designing signage that will be effective, you need to make sure that the background and the main content on the boards is always in striking contrast to one another. Same color or even similar colored backdrop and main content can actually be a little confusing and overwhelming for the onlookers. Posted by Randy Blakeslee - GetnSocial Marketing is really important for any type or nature of the business, whether it is big or small. The main purpose of marketing is to attract customers to your product or brand and sell to the customers and gain revenue. There are many types of marketing methods which attract customers from different paces of the world. But the best type of marketing is the signboards. Why your company should invest in signage for the business has many reasons and they are listed below. Your Product Is Advertised 24/7 Once you invest in signage then the sign is there and your brand or product is being marketed and advertised daily. So there is always a chance of new customers every day. Brand Recognition When you have a business then you also have a personalized logo for your brand and product and that logo is continuously advertised through the signboard. The result is that customers recognize your brand through your trademark logo and hence your brand is acknowledged and recognized. Makes An Impression When your brand enters into the market, the customers do not know about it. When you invest in a good quality signboard ion an excellent location then people see it and it will create a good impression in their mind which can also lead to impulsive purchases by the customers. A good signboard always makes an impact on the business. No Extra Costs The best part about investing signage is that your brand is being advertised nonstop d there are no hidden or extra costs. When you pay for a signboard yo go for the best quality and you have to sign a contract for a certain time period. Until that contract is valid, the sign will be there and there will be no extra costs or marketing revenues. Reminder of Your Business When you invest in signage, people on the roads, travelers, passerby, and pedestrians all see the signboard. It acts as a constant reminder of your business, product, and brand that it is there. Sometimes customers also buy the product just because they constantly see the signage and sometimes they purchase just because it is a brand and everyone is purchasing. Knowledge of The Brand Investing in signage give details o the brand and te products which are sold to the customers. The picture and some details about the product are also advertised so the customers know what it is and what they are getting. Visual Bonding When the customers see your brand advertised every day it creates a visual bonding of the customer and your brand. The customers will expect to see your brand and signage on the roads every day. If You Don’t, Your Competitor Will If you do not invest in signage, then obviously your competitor of the same product will market his product or brand through signage and you will be at also. Revenues and Profits The major reason to invest in signage is to increase customers and hence revenues for your business which will make your business successful. Posted by Randy Blakeslee - GetnSocial LED is a “light emitting diode”. RGB stands for red green and blue.
A RGB LED combines the products of these colors to produce over 16 million color combinations. A Common RGB LED A typical RGB LED is of 5mm. It has four pins. 3 pins belong to each of the colors (red, green and blue) and one for the cathode. Cathode can be identified by the largest pin. The uses of RGB LED are endless. They can be used as indicators and pulse width modulators to get a hybrid effect of all three colors. Use of RGB LED In Sign Industry The use of RGB LED in sign industry is getting more and more popular. This is due to the fact that RGB LED are cheaper as compared to neon lights. They are also cost efficient as compared to normal lights. Using RGB LED lowers your electricity consumption. A common RGB LED sign advertisement board is a myriad combination of thousands of LEDs. All of them create a bombastic effect on the target audience. Another interesting fact of using LED in sign industry is that they do not attract insets. Many lights are UV in nature which helps insects to navigate and select mates. LEDs do not have UV lights and this reduces the overall percentage of attracted insects. Overall, the results of RGB LED are mind grasping in nature. Changing of Color Humans are visual oriented creatures. This means that more people will react to a visual display than any other mode of communication. Let’s say you are a businessman with your own product. How will you advertise it and make its impact onto the lives of other people? Naturally, you would want to create a creative signboard which would influence your customers. The use of RGB LEDs provides you the option to change colors inside a sign. A signboard displaying a variety of colors will look distinguished from the rest of the signboards. A hue range is from 0 – 360. Both extremes contain red while the middle colors are yellow, green and blue. NOTE: It is important to know that the maximum value of an eight-bit number is 255. So, all the range of 16 million colors is not possible. Only those colors can be displayed which are available between the entry points of 0 and 255. In addition to hue, brightness of LEDs is controlled separately. There are software with devices inside the market which convert hue of each led separately. On the advertising board, change your LED. Design your own catchphrases and attract what you want to attract. Making The Signboards Even Better You can perform the following acts to make the working of RGB LED signboards even better. Add a potentiometer. This will change the color of the LEDs, depending upon the turning of potentiometer. Use LDR – light dependent resistors (resistors which decrease their resistance with increase of light intensity). Use the LDR to make RGB LED depend upon them. Posted by Randy Blakeslee - GetnSocial |
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