Did you know that a retail signage can give you lots of customers into your store? This can also give your business an audience that is growing continually over time, which can boost your sales in no time. But, how effective is your signage and what can you do to improve its response rate?
You can reap all the perks of having an effective signage if you have good signage’s response rate. A lot of business create and design a retail signage that seems to be effective for them, yet does little to boost their bottom line. There are various factors that must be considered for you to improve your signage’s response rate. Some of these include persuasiveness and visibility.
If you want to improve your signage to drive sales, try these effective, yet simple techniques:
Streamline and Simplify Your Signage
Several businesses have signage that is made to be noticed, better than any signage their competitors provide and backed up by a good value proposition, all while being little too complicated for their audience. It is very easy to forget that majority of customers only have a few seconds to look at your signage. Complicated, long messages might seem good, yet these can get lost as a customer took a glance at your signage and loses concentration on its message.
Simplifying and streamlining your signage will give you benefits, especially if your signage seems to be complicated to understand. Consider shortening your message so it is easy to understand in a few seconds without losing the value of your message. If it is a difficult task for you, just make your message shorter like using only 10 words or less.
Study Your Competitors
If your competitors are attracting tons of customers than you, they might be doing it right with their signage. It is very easy to write off the success of your competitor as a result of an aggressive marketing technique or products that are different for you to compete with. Nevertheless, it is very effective if you will study what they are doing and apply those methods they are using effectively to maximize your signage’s response rate.
Is your competitor always busy? Try visiting their store and take a look how their signage draws in customers and make them into sources of revenue and loyal customers. The major difference between a complete ineffective one and effective sign may often be as simple as a small change to your own message. Don’t waste your time envying them. Instead, study what they have done that you haven’t tried before and apply their effective methods to your signage.
Change the Value Statement of Your Signage
Most retail stores make mistakes by focusing on discounts or particular products and not just stating the particular value that they may offer to their customers. Remember that whether it’s a print ad or a retail signage, effective advertising is built on value. If your signage does not have a clear value statement, you should start reviewing it. Concentrate on your business unique value and turn this into an inspiring thing that you may incorporate with the advertising of your retail store.
Posted by Randy Blakeslee
Quantum Sign Corp
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