A monument sign has been in use for a very long time. It is cost effective, everlasting and great for free local advertisement. Customer acquisition becomes easier if you have an outdoor monument sign. here are a number of studies out there that point out people’s tendency to these signs. Any business looking to grow should consider such sign for advertisement option. What is a Monument Sign? It is cheaper than your local paper ads since you will not be spending money over and over for advertisement. A monument sign once erected is there to stay. If you are thinking in long-term for your business, it will be a small upfront cost and is evergreen, sturdy and if designed properly can become a physical branding element. Is monument sign right for your business? Well, below are some pointers to take into consideration: 1.Cost effective than Paper ads It is cheaper than your local paper ads since you will not be spending money over and over for advertisement. A monument sign once erected is there to stay. If you are thinking in long-term for your business, it will be a small upfront cost and is evergreen, sturdy and if designed properly can become a physical branding element. 2.Increases Local ReachThe potential of a monument sign for local customers is huge. If you have a monument sign erected outside your office building, any passerby would increase your audience reach. Commuters are going to see your monument sign dozens of time over a month. It can also become a direction guide with time. It is a landmark for your business and can become your positive first impression. 3.Physical Branding at its Best A lot of material are available that can be used in the structure of the monument sing. Regardless of the design of the monument sign, construction and style of the sign can be tailored to the look and design of your building. This way business design aesthetics gets incorporated into it. Also, a monument sign can be a great bearer of your branding language. It is pretty common to see pictures of businesses with front and center monument sign and office building on the back. In yelp, Google images, newspaper ads, magazines, brochures, pamphlets etc., the gallery or featured images are usually the ones with monument signs. It is a testimony of the unparalleled branding monument sign provided to the business. 4.Makes direction easierA prominent monument sign is hard to miss. If you have a monument sign outside your office, it will act as a marker and people will instantly identify it with your brand. If you are interested in monument signage for your business then get in touch with us. We are friendly and always ready to help you. Published by Randy Blakeslee
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