Some people think that advertising means posting and sharing your company´s information with other people. That is not the case, the advertising business is a very competitive market and making your business name rise above the others is a process that requires more than the ability of sharing information. This happens with the signage publicity; even though this process is not as easy as people would normally think it is, you can achieve your goal but researching and using data and figures to understand the market. The sign universe Understand that people keep in mind the fact that a sign is more than the letters that name your business in the front of the building. We´re talking about your external image, the thing that will attract your consumers into your doorstep and make them be interested in what you have to offer. That's why we need to take everything into consideration in the signage process; from the shape and ink you will use on the letters to the type of material you will use. Signage advertising is very important for your business, and here we give you some facts regarding this subject. Surveys Both the FedEx Company and the Economic Center at the University of Cincinnati have made several investigations on the impact a sign causes in the consumers. They checked if it still had the ability to make people go inside the business or to even by a product there. Here´s what we´ve got: New costumers 76% (8 in 10) of consumers stated that they entered a store they hadn´t been in just because of the signs they had. Talk about it with your friends 75% of them said that they had told other people about a business because of the signs they saw. A mirrors´ reflection About 68% of the clients think that a quality of the sign reflects the quality of a business and also in the products they sell or the services they provide. Show interest 67% of the consumers said that they purchased a product because the company´s sign caught their eye. No sign, no nothing 67% of these people expressed that the absence of a signs stops them from entering into a business. Brand new look 60% of all the businesses that decided to change their image and getting into their signage visibility had a positive impact on sales and profit. The average income increased around 10%. Quality 50% of the consumers stated that they wouldn’t go into a business if it had poor signage (misspelled words or poor quality) Image 38% of the large companies identified branding/image as the most important purpose of effective signage. Besides, small firms noticed that signs were the most important tool to make their business stand out Can´t read it, can´t buy it Among all the features a sign can have, legibility was chosen to be the most important. Posted by Randy Blakeslee The signage business is on the rise and it would be an excellent idea to invest in it early for a bright future ahead. Let’s dig more into why franchising is important and why your choice should be Quantum Sign Corporation for it. 1. The Sign Industry is Growing Rapidly According to the 2016 report by Markets and Markets, the digital sign industry stood at a whopping $16 billion worth in 2015, and it’s forecasted that it will rise to $27 billion by 2022. People are getting more compelled and used to what the signs (digital and non-digital) tell them. However, as there is more room for digital signing in areas other than shopping stores, the opportunity to invest right now is massive and very profitable. 2. We Are Evolving With The Industry The digital sign development is growing and it’s a lot faster too. However, the biggest benefit is that it attracts more eyes. We at Quantum Sign Corporation are using the best of the old and modern strategies to stay on top of the game and deliver designs that stay with the viewer for a while and are memorable enough to be easy to recall. 3. Our Name Will Ensure More Business for You Maybe one of the most obvious benefits of getting attached with a popular brand is that you will attract more people and businesses for sign development than by opening an independent signing business with your name (which, unfortunately, has no brand value). 4. Custom Sign Production Sets Us Apart We believe in outdoing ourselves whenever we take a project from the client and in most of the cases, we actually do. This is the major trait that franchisees find appealing in us and they feel honored to be attached with us. And it’s not just that. The fact that we believe in creating custom designs, this shifts the tone of the business from boring to exciting – because at Quantum, each day is different, each day is unique. 5. We Offer Training to Franchisees To give you the right boost, we prepare you for everything by providing you with training. We train, but unlike other companies, we don’t make every franchisee similar to each other. We believe in diversity and that’s why we ensure that you use the power of creativity to set your own style. 6. We Deem Work-Life Balance Extremely Important The old working industry has got it all wrong. More working hours don’t mean more productivity especially if the workers in question are making personal life sacrifices. We understand that. That’s why we ensure that all the franchises under Quantum follow a proper work-life balance to achieve maximum personal and professional goals. 7. The Experience Will Be Unlike Working In A Typical Manufacturing Manufacturing jobs do come with odd noises and smoke, but we know it’s not discomforting. So, we make sure that you get a safe and comfortable environment to apply your creativity with 100% focus. Conclusively, we believe in joining hands to evolve and perform better. So, join us and be a part of something bigger! Posted by Randy Blakeslee Marketing and advertising for small businesses is an important step towards having more profits in the long run. Effective advertising is crucial as well to reach your target audience. Therefore, it’s vital to get the right look for business signs and it’s also a key component to distinguish your operation from all of your competitors. Branding is considered as one of the most important steps in business. From business cards, phone book listing, invoices to the feel and look of your website. If you are in the market to have an exceptional advertising sign made for your business, you have to remember that a business sign is a primary player I your overall image and branding. Develop a Tag Line Somewhere beneath or underneath of your business, it must be a quick, catchy, and descriptive tag line. If your business name does not tell people immediately about what’s being offered, your tag line should. Try condensing this to no more than five words, yet ensure that it gets to the point. Make the Font Legible Regardless if the typeface is selected for your customized sign, it must be of the correct size for clarity purposes. Do not use a font that’s too small, too big or too gaudy because you want it. All print advertising and branding materials have to be made for your customers first. Make Use of Colors Wisely Consider limiting the amount of the colors that’ll be in your sign. You do not like each single color from the rainbow in your sign. But rather, narrow it down to a handful, select of colors that represent your services and business. You should also consider taking some time to read up on color psychology and how particular tones affect people and influence them. There are colors including red that reflect passion or aggression sometimes while some like blue could hint at professionalism or loyalty. So, always choose colors wisely as these can make a difference. Hire the Best Professionals Around If you can’t do your sign by yourself, you can consider getting it done professionally. There are numerous graphic design artists and signage companies that can help you create the best possible and most suitable logo or sign for your business. If you are particular with the color of your brand, you should give some ideas about what you want to your hired professionals. In this way, you can be assured that you will get the logo or signage ideally suited for your business. When looking for the best professionals around, see to it that you did a background check. With this, you can guarantee that you will be able to get the best value of your investment. Depending on your personal preferences or unique needs of your business, choose a professional who can work with you properly and would incorporate all your suggestions. The cost of hiring professionals may differ and could depend on some factors like their reputation and experience in the industry. Posted by Randy Blakeslee Hunting for the Best Custom Sign Designs for Better Advertising If you are looking to start a sign publicity, it means that you want to be noticed. In order for people to pay attention to your business, you must have something that makes you different from the rest. Usually that “something” relies on aesthetics, and a custom sign can make people notice your enterprise. If you find yourself short on funds to pay for a signage advertisement, then you should know how to build your custom sign, here we will give you some guidance that will make you choose the right sign for your company. Where and how? Before searching for a fancy design for your sign (no pun intended), you must take location into consideration. First, you have to look for a place with a very high vehicle and people flow, no one will buy your product if nobody sees your ads. You will find the right spot in a crowded area where people will have the chance to take a look at your signs. Secondly, before getting all artsy and fancy, you need to look for the proper materials for your sign; sometimes duration is all that matters. There is a big difference regarding materials between using an outdoor sign and an indoor one You won´t be noticed, even if you have an amazing sign, if the paper gets damaged whenever it rains, therefore, you must be aware of any weather conditions in that location and use the proper materials for any harsh condition in that area. Installation is vital for signage duration. If you do not install your materials properly, then your sign will not last what is expected of it. Make it look good We previously stated that you must stand out in the crowd to be noticed, but how exactly do we do that? How can we have a sign that´s so original that it will make you think it´s unique? The main thing is to attract attention, to move people´s eyes to your signs, but how do we do that? Create a style Your business must have personality to reach the target audience you want. In fact, it needs to have a similar personality to your audience, it would be even better if that personality attracts them. That´s why you need to adapt your company´s goals to have a unique style. Is your company formal? Or is it rebellious? Can you identify it with a color? The answer will obviously change the type of font you would put in your signs. However, remember writing something people can read at all angles, take this into consideration if you´re thinking of using a script type of lettering. Shapes and forms Take a look at your sign and pay attention to where the main text is. You don´t need to fill the whole sign, you just need to fill the right spots that make people notice you. If you center your sign, you will center your company. Posted by Randy Blaskeslee
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