Video walls are among the most useful tools for brand marketing these days. These can leave your customers in awe, thanks to the larger than life experiences which give emotional impacts worthy of their colossal size.
However, in the same way that a beautiful wall painting draws a crowd, integrating an interactive element to your video walls can give your target audience a more inviting and interesting brand experience. When you do so, you can foster a 2-way conversation which can enhance communication and understanding among customers through an experience that will stay with them for a long time.
When designing your interactive video walls, there are several key elements you have to keep in mind to ensure that you can make the most out of your marketing tools.
Know the Who and How
To identify the interaction model of your video wall, start by knowing who will drive the experience and who will just be go with the ride. Is your wall meant for a single user or multiple users, or is going to be an experience led by a presenter. Take note that at a specific moment, your wall will have passengers and drivers alike, the ones who control the wall, and those who watch it. The two experiences have to be considered with extra care. The design of your interactive wall must account for these two differing perspectives.
Size and Shape Matter
A big screen will definitely attract attention, but a relatively underused but effective technique is to use uncommon aspect ratios. There is a lot of awe to be found when differentiating video walls from a television. The viewers will see gigantic yet familiar ration of 16:9 wall and perceive it as a huge TV. Present these instead with wall arranged vertically or one with extra wide aspect ratio like 32:9 or 24:9 and viewers will see actual wall in front of them. This change in perception could help make an experience that’s different from what viewers might acquire at home or in a home theater.
When selecting the dimensions of a wall, take note of the significance of high resolution and high quality content since images you project could be blown up to a big scale and viewed from close. The graphics that are low resolution would stand out, yet not in the way you like. In addition to that, see to it that your AV technology can accommodate high resolution graphics and your preferred display size.
Make High Quality Content
The most essential driver of the success of the wall will be the content’s quality. Other than high resolution content, you should also take note that majority of video content available nowadays is at 1080p resolution. 1080p appears great on the conventionally sized screen, yet unluckily can look a bit pixilated on many big walls. A useful trick that could help in a situation where high resolution content is not available is using a combination of high resolution motion graphics and images.
Posted by Randy Blakeslee
Quantum Sign Corp
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