Some business owners are in denial of having a sign. They question its importance in a fast-paced world, which is ruled by internet and social media.
Following are the unique benefits of signage for business owners. Have a read!
A sign is an epitome of your business identity. It gives you exposure as well as introduces strange eye gazes to your business.
Let’s say your shop lies in the middle of competitive environment where there are numerous shops. Surely large business will survive because of their greater investment but small businesses can ‘work smart’ and have a unique sign.
While a person may ignore your shop, it would be difficult to keep off eye glances off a unique sign. When a person’s stare locks on a sign, he will try to locate your shop and voila! You just earned a potential customer.
2. Passive Marketing
FedEx conducted a survey which gave a shocking result that 8 out of 10 people went into a store, simply because they liked its sign.
Your sign is conducting passive marketing for you. While your store may not be open 24/7, rest assure that your sign is acting as your faithful servant, giving out its best to attract visitors. In a way, you are saving your energy to attend to more important matters of your business as your sign is helping you out, acting as a separate marketing entity of your business.
3. A Unique Marketing Approach
Look around you! Businesses are investing in unique logos to differ themselves from the mainstream market.
Your personal sign can provide this opportunity to your business i.e. make you unique in the eyes of general public.
A good example is that of Facebook, Twitter and Instagram. While there are numerous social media websites, no-one can match the logo and identities of ‘the big three’
Taking the example further, Twitter markets around the concept of a blue bird. Similarly, you can use your logo and signs to individually market your product.
If you market this move on social media and it goes viral, congratulations! Your sign has served its purpose.
These days it is very affordable to opt for a sign for your business. First you have to design which type of sign do you want?
Would you want a hardcoded sign in form of a bulletin board or a digital sign with flashy display?
The designs of hardcoded signs are first made on a computer and shown to a client. If a client approves, it is printed upon the hard materials.
The digital signs all work upon software implementation. They can be altered anytime to create attention, diversion, giving notifications to the general public.
5. You Get What You Need
It is fair to say that a business cannot succeed without a good sign. The important thing is realization of the perfect sign for the campaign.
To determine the perfect sign for you, you need to visit signage developers and discuss your ideas with them. They will give their input and then you can make a decision regarding the type of sign, best for your business!
Posted by Randy Blakeslee - GetnSocial
Quantum Sign Corp
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