Prominent brands around you will always have one thing in common; a unique and appealing sign which one can recognize from very far back
It is believed that the sign of a brand plays a massive role in contributing to its success in the long run, so one of the initial stages of making a positive impact on the market is to have an iconic brand sign. This is where the problem lies; creativity departments would love to know what makes these signs iconic. This article will serve as your guide to making a very effective sign which will give your brand just the boost it needs to be the star of the moment. 1. Relevance There is no exact classification of this common mistake of going for aesthetics and forgetting the essence of the brand in the process. If your sign is not relevant at all to what you are representing and has no condensed idea which is attractive to break down, your logo is likely to go down in the bad books of history. Your sign needs to be line with your motto or the concept by which you want your company to be recognized by. For example, if your brand has a strong environmental niche attached to it then it only makes sense for the color grass green to be heavily integrated into it. 2. Do Not Overcomplicate Signs outside outlets will be of no use if a customer has to spend at least five minutes just to comprehend what is written. If you want your sign to cater to the masses out on the roads, then you need to ensure that from any considerable distance what is written or depicted in this sign is understood clearly. This goes especially for those signs which are tailor-made to include a number of LED lighting effects in them. The effects are of no use at the end of the day if your sign is not comprehensible. Whichever signage company you choose for this important task, be clear in explaining how you are prioritizing clarity more over beauty. 3. Make It Mainstream For brands which are new in the market, nothing takes precedence over making it a part of general society. This means that unless people around do not see your sign in most of the things they commonly do, you cannot expect to instill that particular figure inside them. This is done by capitalizing on partnerships your brand has with others, where they can put up posters and do some advertising on your part while you do the same. Just make sure your chosen signage company makes something the other just cannot refuse. 4. Tagline Most great signs in the world are complemented by famous taglines, which end up becoming an integral part of the sign itself (unless the place is enough to hold the sign only). Once you have completed the sign and feel that adding anything more will adversely affect the design’s appeal, use the tagline for the completion of your message. Be smart with your tagline so that your signs effectiveness knows no bounds. Posted by Randy Blakeslee - GetnSocial Marketing is like a race these days. Everyone wants to win the race from competitors, be it a product, service or a food chain. Sometimes, running at a fast pace can actually be detrimental to your business and revenue. You tend to take wrong marketing decisions which have a negative impact on your business as a whole.
Such example can be taken from the Papa John's NFL saga, where Papa John’s, which is America’s renowned pizza chain, was one of the sponsors for the NFL championship. Recently the pizza chain came under attack by the critics where the founder John Schnatter blamed the NFL players for their decrease in sales and decreasing stock prices. This was in due response to the NFL national anthem player protest controversy. After this, Papa John’s became the talk of the town where they were criticized in every talk show and slogan possible after which the CEO succumbed to an apology. This incident gave an insight on top 5 things which you should not do in marketing. 1. Blaming Others Will Not Solve Your Problems If you are facing a decrease in sales and revenue, you should not blame it on any third party or any external scenario. Check within your business, your products, and your processes. Check with your customers and your employees, the problem may be within your business and not any other outsider. 2. Do Not Limit Your Investment Options No matter how big the profit may be, or how great the opportunity is, never invest all your money in one place and keep your revenue options open. In case of Papa John’s, they had invested a hefty amount in the NFL sponsorship and had a huge marketing alliance. So in a way, a drop in the NFL TV ratings can have an adverse effect on the sales of Papa John’s. In such a case, you still have time to rethink your investment and divert your cash to other investment opportunities. Expanding and diversification are always beneficial for your business. 3. Consider Your Business Partners as Equals and Not Under You One important thing that is bad for your business and marketing strategy is bad mouthing about your business partners. The way Papa John’s dealt with the NFL situation seemed like an insult to the NFL. Even if they had reservations against the NFL players and their sales dropped greatly due to them, they should not have bashed the NFL players as they sounded hostile towards them. Professionalism is the key to success in any form of business and you should always respect your business partners and treat them respectively. 4. Separate Politics and Business You should never mix your business with political issues. Papa John’s did the same mistake by diving in a matter which did not concern them, the protest of the NFL players during the national anthem. It presented them as hostile as they disregarded the feelings of the NFL players and just thought about their revenue and sales. You should never upset your potential customers due to some issues. 5. One Mascot Associated with Your Brand Is Not a Good Idea The mascot is the recognizing factor of your brand, whom the customers have associated with your brand. Surely people will learn from Papa John’s mistakes to just have one mascot as this created problems for the business. One wrong statement from the CEO and everyone against the brand. Customers want to buy from a business which is full of positivity, optimism and is friendly and not those who blame their shortfalls on others and disregard their partners. Posted by Randy Blakeslee - GetnSocial Standing out is what the corporate world demands, but it is not a virtue that anyone can obtain easily. Your brand can start leading the market due to some of the finest details you can pay attention to, and that also includes your designs and signboards.
The modern step for signage has been the inclusion of 3D models which allowed people to explore the field in a lot more depth and come up with innovative new ideas to instantly grab the attention of customers. If you want to give that required boost to your brand and work on its physical image outside every outlet, the skies are the limit for you. The following are the most liked characteristics of 3D signage: 1. Size and Style A major problem that designers were faced with was the preservation of the signboard and making it big enough for it to be visible from a distance at the same time. With 3D signage, however, a bigger sign is actually given more preference because then the 3D design is actually more profound and apparent. The combination of these two elements has now allowed brand names to look a lot more appealing, and even if you are physically disadvantaged in terms of the place where your signboard will be placed you will still be able to produce an attractive marvel for the audience. 2. Abstract Designs The problem with two-dimensional signs is the fact that creativity is always limited by how realistic the depicted third dimension looks. For the most part, people dropped making the third dimension on flat surfaces because it just could not look appealing enough. 3D signage has allowed that creativity in the design departments of organizations to flourish more than ever because now they use multiple layers of the third dimension to make the sign appear surreal. It also gives them the edge over brands who already have a name with their previous logo established. 3. Multiple Imagery Would you not love a sign that looks like something totally understandable from some angle but actually depicts a very different image if looked from another specific one? The fact that the human mind perceives such tricks to be a sign of intellect is a reason behind modern signage being massively appreciated. Brands have started working on ways to incorporate a number of ideas into a single sign, and they have been quite successful in grasping the attention of confused yet willing customers in busy marketplaces. 4. Promotional Booths There is nothing as satisfying for workers to see customers hugging their 3D sign and getting a picture taken for a promotional campaign. Before the introduction of such signs the printed panels were all that the customers were able to stand by and get a picture taken. From the food industry to the service sector, having a number of 3D signage products is compulsory for such promotional purposes today, because those who fail to catch up with time are dropped by time itself. Posted by Randy Blakeslee - GetnSocial Aesthetics are often credited massively for the success of businesses, and rightfully so because most customers try out a new brand based on how the banner outside looks. If your business outlet is not flourishing as much as you would want it to despite on you focusing on price cuts and quality measures, then the signboard outside may be the issue. This is where you should get in touch with an interactive signage company and get yourself a unique display which attracts the interest of the majority. Read this article to find ways you can simply do so. 1. Mixing Colors As far as outdoor displays go for brands which have not yet flourished, it is always preferable to go for a mix of colors which contrast and are very appealing for the viewers to read. This obviously does not mean that you should deviate from a particular theme on which your brand is based, but it is always nice to see a number of mixes and matches. Try to find your own blend that can come out as unique and make sure that the words/logos are painted fully so that the customers recognize your brand in any busy marketplace. 2. Font Size The emphasis here could not be much greater; do not compromise on the size of the font for the sake of it looking nicer up close. For the customers, it is all about being able to read the board, and they will never make the mistake of coming to a boutique mistaking it for a restaurant unless they are clearly able to read what the place really is from far back. The font size should be as big as is allowed by the city urban authorities, and while making designs work on the clarity of the font for your sign to appear simple and approachable to the people. 3. Lights. Action. There is no attention a number of blinking lights in different ways cannot bring, and that is exactly what your brand wants. Veiling your board in a choker of LED lights which blink brightly under the night sky can very much make your outlet shine in any market. What might be an even better idea is to simply use the lights as the feature that is in contrast with the rest of the theme color of the board because this kind of innovation can well and truly be a game changer. 4. Location Many owners and builders fail to recognize that their architectural mastery may be of no use if they are not able to determine a location for the board where it will be visible to a number of people. A common mistake is reserving the catchy signboard for the service lane while keeping the secondary one by the main road. Such mistakes can not only be bad in terms of the cost you have to deploy but can also be bad for your business. This is why it is essential to highly consider the location of installation before starting the construction. Posted by Randy Blakeslee - GetnSocial |
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