Prominent brands around you will always have one thing in common; a unique and appealing sign which one can recognize from very far back
It is believed that the sign of a brand plays a massive role in contributing to its success in the long run, so one of the initial stages of making a positive impact on the market is to have an iconic brand sign. This is where the problem lies; creativity departments would love to know what makes these signs iconic. This article will serve as your guide to making a very effective sign which will give your brand just the boost it needs to be the star of the moment.
There is no exact classification of this common mistake of going for aesthetics and forgetting the essence of the brand in the process. If your sign is not relevant at all to what you are representing and has no condensed idea which is attractive to break down, your logo is likely to go down in the bad books of history.
Your sign needs to be line with your motto or the concept by which you want your company to be recognized by. For example, if your brand has a strong environmental niche attached to it then it only makes sense for the color grass green to be heavily integrated into it.
2. Do Not Overcomplicate
Signs outside outlets will be of no use if a customer has to spend at least five minutes just to comprehend what is written. If you want your sign to cater to the masses out on the roads, then you need to ensure that from any considerable distance what is written or depicted in this sign is understood clearly.
This goes especially for those signs which are tailor-made to include a number of LED lighting effects in them. The effects are of no use at the end of the day if your sign is not comprehensible. Whichever signage company you choose for this important task, be clear in explaining how you are prioritizing clarity more over beauty.
3. Make It Mainstream
For brands which are new in the market, nothing takes precedence over making it a part of general society. This means that unless people around do not see your sign in most of the things they commonly do, you cannot expect to instill that particular figure inside them.
This is done by capitalizing on partnerships your brand has with others, where they can put up posters and do some advertising on your part while you do the same. Just make sure your chosen signage company makes something the other just cannot refuse.
Most great signs in the world are complemented by famous taglines, which end up becoming an integral part of the sign itself (unless the place is enough to hold the sign only).
Once you have completed the sign and feel that adding anything more will adversely affect the design’s appeal, use the tagline for the completion of your message. Be smart with your tagline so that your signs effectiveness knows no bounds.
Posted by Randy Blakeslee - GetnSocial
Quantum Sign Corp
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