Aesthetics are often credited massively for the success of businesses, and rightfully so because most customers try out a new brand based on how the banner outside looks.
If your business outlet is not flourishing as much as you would want it to despite on you focusing on price cuts and quality measures, then the signboard outside may be the issue. This is where you should get in touch with an interactive signage company and get yourself a unique display which attracts the interest of the majority. Read this article to find ways you can simply do so.
1. Mixing Colors
As far as outdoor displays go for brands which have not yet flourished, it is always preferable to go for a mix of colors which contrast and are very appealing for the viewers to read. This obviously does not mean that you should deviate from a particular theme on which your brand is based, but it is always nice to see a number of mixes and matches.
Try to find your own blend that can come out as unique and make sure that the words/logos are painted fully so that the customers recognize your brand in any busy marketplace.
2. Font Size
The emphasis here could not be much greater; do not compromise on the size of the font for the sake of it looking nicer up close. For the customers, it is all about being able to read the board, and they will never make the mistake of coming to a boutique mistaking it for a restaurant unless they are clearly able to read what the place really is from far back.
The font size should be as big as is allowed by the city urban authorities, and while making designs work on the clarity of the font for your sign to appear simple and approachable to the people.
3. Lights. Action.
There is no attention a number of blinking lights in different ways cannot bring, and that is exactly what your brand wants. Veiling your board in a choker of LED lights which blink brightly under the night sky can very much make your outlet shine in any market.
What might be an even better idea is to simply use the lights as the feature that is in contrast with the rest of the theme color of the board because this kind of innovation can well and truly be a game changer.
Many owners and builders fail to recognize that their architectural mastery may be of no use if they are not able to determine a location for the board where it will be visible to a number of people. A common mistake is reserving the catchy signboard for the service lane while keeping the secondary one by the main road.
Such mistakes can not only be bad in terms of the cost you have to deploy but can also be bad for your business. This is why it is essential to highly consider the location of installation before starting the construction.
Posted by Randy Blakeslee - GetnSocial
Quantum Sign Corp
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