 No matter what your industry or business location, whether it is a retail store in a corporate office, a busy area, a big manufacturing facility, a corporate office in the business park or college campuses, it is important that people would be able to find you. Do people call to ask for directions regularly or struggle finding your organization? From the monument sign near the streets to the rooftop banners to the LED digital signs, there are different visual communications solutions you may use to help people find you. Here’s the checklist you can boost the findability quotient of your company and make the impact with your visual graphics and signs: Is Your Facility Visible from the Streets? See to it that people passing by could quickly determine your business from afar. Call the attention to your location through placing eye-catching billboard, custom flags, and directional flags along the busy sidewalk or road. Park the wrapped vehicle near the street and cover storefront windows with the branded graphics to promote your services and products further. When They See You, Can They Find Where They’re Going? Having the best and right way finding signs in place is also another way for you to boost the visibility of your business. From the parking area to the street to the front door of your location and throughout your facility, the customers require clear direction. Place a facility map and directional signs at the entrances and in visible walkways. Use the color-coded, branded wayfinding system to determiner particular offices, departments , and meeting areas in the building. If possible, use hanging ceiling signs and floor graphics to direct the visitors through the aisles or hallways. Are You Using Enough Real Estate to Help Everyone Find You? Maximize the property space to increase your business findability quotient. For instance, place the big graphics or banners on the fences, on the side of the building or perimeter area walls. Place the monument sign on the property’s far end. See to it that you include the contact information of the company so people will know how to reach you even outside the business operation hours. Are Your Graphics and Signs Noticeable, Creative, and Fitting with Your Brand? There are times that you have to be creative for your business to get noticed. Consider the use of the out of the box solutions as well as unique graphic applications including elevator wraps, custom cutout signs, branded awnings, counter graphics, column wraps, and so on. Are Your Graphics and Signs Durable? Whenever you are updating or planning signage for your business, take note of where it’ll be placed and its surrounding environment. Permanent solutions including cabinet signs, LED digital displays, and monument signs are made to withstand outdoor elements and add feeling of sophistication and permanence to a business. See to it that your organization or business will get noticed. Use this given checklist to boost visibility, enhance the customer experience, and grow your brand. For some ideas and assistance when implementing a signage, you can always rely on experts. Posted by Randy Blakeslee
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