Small businessmen, especially in business to consumer markets, have an important decision to make when they’re starting business and that is “Where and how to spend money effectively to promote business?”
According to a study, it shows that the most practical technique for every small business to avoid failures is by investing in the best possible sign you can afford, so it will help you build awareness for your organization or business and do a great job for your customers so they’ll keep coming back and would tell others about your company. Not only signage is the most effective way to establish awareness of your business, it’s also the most cost-effective.
For instance, if the signage project is for a particular upscale high quality portrait photography shop, you should compare the value of the sign versus the common way for businesses to promote local business, which is newspaper ads. The cost of getting full page newspaper ads in the place of the business is around $5000 and with about 125,000 readers. Once you divide the cost of your ad by the total number of the readers, you’ll get a cost per impression of about $0.04.
The signage comes with a sophisticated design, which determines the entire location with the elements of the existing brand identity of the company. Did you notice that there are some arches across the place at each location of McDonald? The photography business will sell quality and professionally made products and wanted their sign to reflect it.
Starting at a ballpark investment of about $30,000 for the project, you could think it’s very costly until you do the math. When compared the brand promotion to newspaper ads, take $30,000 and divide that by $0.04, the ad’s impression cost, and obtain a figure of total of 750,000 impressions. This business relocated to the location with high traffic with an average vehicle volume of twenty-three thousand daily. If you divide 750,000 by 23,000 daily impressions, you’ll find that the sign has delivered the same impression value as newspaper ads in thirty-two days. After and during that time, signage will deliver different impressions on local prospective customer base, which is something a 1-time ad doesn’t do. It’s only clear that well-designed and high quality sign is one of the finest investments that small business owners can do.
Signage is really beneficial compared to some types of advertising available in the market. If you are a small business owner and you want to gain more exposure at the soonest date possible without wasting too much money, time, and effort, a signage can do the job for you. Just make sure that you choose a signage that will help your business stand out in your niche.
When choosing a signage design, you can always ask for help from professionals. However, if you have particular design or style in mind, you may give some ideas to your hired professionals. In this way, you will be able to achieve the signage best suited for your small business.
Posted by Randy Blakeslee
Quantum Sign Corp
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