Color temperature is a scale, depicting a range of temperatures in Kelvin. The initial values of scale represent “warm colors”. These include shades of yellow and lie in the range of about 2000 K – 3000 K. White light is of 5200K. Moving further along, we get versatility of blue and indigo, which are near around 10,000 K.
Nowadays, a color combination is very important for marketing. Certain colors play an important role in our psychology for example: red color is often associated with emotions and anger while blue is an epitome of grace.
Indoor Marketing (Hotels)
Go for warm colors. You should hit the color scheme from 2000 K – 3000 K. Think about advertising in a closed living room or a restaurant. You want a cozy appearance, which would delightfully appeal towards the liking of the customers.
Warm colors are designated to give you a homely vibe. These types of colors are commonly used in residential homes. When customers see the very same color scheme at a hotel, they are sub-consciously reminded of their comfort of their home. The advertising works like magic on their hearts.
Indoor Marketing (Retail, Garage and Grocery Stores)
A garage is a dark place. A retail store has products which the customers try and grocery stores are laden with fresh fruits and vegetables.
White color all the way. You want your customer to be able to see around. If you choose a yellow or bluish shade, you may make the customer irritable. Also, the shade will make it harder to spot the original product.
Indoor Marketing (Clubs)
Go for high end approach. Pick the color scheme near 8000 K. Clubs are all about funky advertisement. Place funky color ad-signs near a black area to create a maximum contrasting effect.
You don’t need a homely environment here. What you need is a sprinkle of professionalism. You mean business and want to convey to the other party that you are sophisticated as well as a veteran marketer.
For this purpose, it is recommended to use ‘the cool color approach.’ Pick the signs which are near the range of 5000 K. The grim white delivers the perfect serenity, needed to make a corporate deal.
Warehouses, Stadiums and Healthcare
All of these things have one thing in common – the chronic influx of visitors. Stadiums will always have fans, healthcare facilities will always be stormed up by patients and warehouses are regularly visited by company employees.
These places need the brightest lights available. Due to their large area, it is only fair to put up signs which display a standard output, using crystal clear white light.
These places also experience a lot of coverage, particularly by cameras and by visitors. Both need a rich white light to lure themselves by attention. Speaking strictly in terms of football stadiums, it is a common practice to replace normal lighting with LED technology.
To facilitate HD broadcast, crisp quality light is needed to capture the minds of general public.
Posted by Randy Blakeslee- GetnSocial
Quantum Sign Corp
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