What Are The Different Types of Brand Personalities

While talking about brand personality, we all can agree upon the fact that it’s the way a brand speaks for itself or the way a consumer perceives a brand. Brand personality is a whole new dimension, you give certain traits or characteristics to the brand hence letting it relate to the people or customers in a way which makes it more alluring and appealing!

Examples
Let’s shed some light upon it with the help of a few examples:

1. Nike
You must be aware of Nike brand and if you are into sports. You will also be aware that Nike produces the best athletic gear in the country. They take pride in their athletic production. Anyone who looks up to or wants to be an athlete can be seen wearing Nike. So the brand personality of Nike is:

• Cool
• Athletic
• Masculine
• Ruggedness
• Sophisticated

For every consumer out there, the brand personality differs because it is also defined as the way a consumer can relate to a brand. So in terms of Nike, many might agree on the above mentioned traits while others will have their own. One thing is for sure, everybody agrees that the brand is sincere and a challenge to be daring and achieve the impossible!

2. L’Oreal
L’Oreal is one famous brand which enhances its true feminine power and charm by showcasing amazing products. The brand is classy, sophisticated, charming and screams allure. The services they have rendered are forever known to be sincere, competent and sophisticated. It can be mentioned that this brand speaks for itself. So the chances of getting a customer are extremely high.

3. Maggi
This 2-minute noodle brand continue to remind us of the strong family bonds we have or can make. It portrays a lesson of sharing, caring, love, family and kindness. Anyone eating Maggi can relate to this. They further push their vehicle towards the path of the people who’ve had some moments while eating the noodles which reminds the customer of his/her small moments enabling them to eventually buy the product.

4. Coca Cola
A brand loved and consumed by many. The attributes it displays are tough, cool, rugged and of course sincerity. Coca Cola is a famous brand… it is also outdoorsy type but that depends upon the consumer’s perspective. The brand itself reminds you to be daring, open to challenges, be cool and be sincere to yourself and others.

Brand Dimensions
Brand dimensions is the way a brand is measured in terms of its reliability, relevancy, dedication and charm. It was Jennifer Acker who created a chart to define the brand dimensions and according to her, following are the traits upon the lines of which a brand should be measured:
1. Sincerity
It is synonymous with down-to-earth, wholesome, honest and cheerful.
2. Excitement
It is synonymous with daring, energetic, spirited and up-to-date.
3. Competence
It is synonymous with reliability, intelligence, success and proficiency.
4. Sophistication
Charming and upper class is what this is defined with.
5. Ruggedness
Tough and outdoorsy is what comes to mind when talking about this.

Brief Review
So in terms of dimensions, each brand has a certain level. There is probably no brand which can excel in all the categories but there are a few which almost completes the criteria:

• The brand ‘Dove’ is all about sincerity.
• Energy drinks come under the category of excitement and ruggedness.
• Banks and brands like Burberry etc. can be deemed competent.
• Vera Wang, Gucci, Calvin Klein etc. all scream charm and sophistication.
  
  

Posted by Randy Blakeslee- GetnSocial