Any kind of graphic display intended to convey information to an audience can be generally defined as signage. In our daily life, we see different signs. For instance, drive down the streets and you will see road signs indicating the speed or direction to the nearest town. If we talk about workplace, we can discover different health and safety signs. Similarly, you notice different signs in various grocery stores and restaurants also.
Purpose of Signage
Signage tends to serve few common purposes such as: to identify, to promote, to provide information, to give direction and to raise safety awareness.
For a successful retail business, you need to get noticed all the time and smart retailer knows that this work starts with signage.
Types of Signage
Quality signage is an effective way to communicate with your customers. There are different types of signage.
1. Outdoor Signage
The most important type of signage in physical retail is outdoor signage. Exterior signage is the first impression customers have of your business. These signs should be more prominent and need to do more than simply announce who you are. The effective signage may encourage customers and enhance your sale. Outdoor signage should be placed where it is easily visible by the walk-by people.
2. Informational Signage
One more type of signage is informational signage. Informational signage, also known as departmental or way-finding signage, helps the customers navigate your space more easily. Directional signage is self-explanatory. It usually tells customer where to go. This type of signage needs to be concise and easy to read. Informational signage is really systematically helpful for your customers. It also makes your internal structure more organized.
3. Persuasive Signage
Attractive images really liked by the customers. Persuasive signage influences consumer behavior. These signs can advertise a particular product or promotion. These signs can influence customers’ flow and improve interactivity also. Through these sign, you can communicate with your customers in a more effective way.
Mats! Yes, you must be surprised that mats can also be used as signs. They are actually the most versatile signage of all. Mats serve not only cleanliness needs, but also promotional and informational purposes.
You can choose your mats for branding purposes or feature something as your company’s logo. In stores, where hanging signage is not visible, mats can be used there. You would not be believed that mats ease the stress employees impose on their bodies by standing for long period of time.
These signs are good for all occasions. Banners can be used in indoors and outdoors events. Banners have a wide reach.
6. Discounts and Deals Signage
You should not get worried if you don’t have a major promotion deal on your store, discounts and deals signage can still work for at least one deal also. This kind of signage usually tells consumers that they are getting deal and discounts and persuade them to make a purchase.
So, what do you think? Which of these types of signage will be effective for your business? Choose the best one according to your business!
Quantum Sign Corp
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