Creating signage for your business, but don’t know where to start? Our experts at Quantum Sign Corp can create custom signage to help your business stand out. Read here our tips to creating a successful business sign.
A well-executed business sign is critical to making a good first impression on potential customers — and building brand awareness. Whether it’s a sign on the front of your business storefront, or a lawn sign advertising your services, having a clear and eye-catching business sign can draw people in.
The most effective signs are both informative and attention-grabbing. It’s important to think about not only what your sign says, but also how it looks and where your potential clients are likely to see it.
Here are some tips for what to include on your business’ sign, which colors and designs to choose, and where to position your business sign.
Basic Business Sign Information
A retail storefront should feature a clean, easy-to-read, well-lit, and well-maintained sign. Proper placement is also critical. There should be no obstructions from power lines, trees or other buildings.
Your business’ sign should include the following:
Color is a vital component of any effective business sign. Bold colors are the most visually appealing, as long as they complement one another. Text and background colors should contrast, making the text easier to read.
Readability is the first priority when it comes to the text on your sign. Are the words easy to read? A mix of upper- and lowercase letters is considered easier to read than words made up entirely of capital letters. Opt for a simple typeface over one that’s fancy or hard to read at a glance. Avoid using more than two different fonts. And, although it’s not always easy to do, the fewer words you use, the better.
A unique graphic also makes your business sign more memorable. This can be your business logo, an evocative photograph, or a drawing — something that’s both visually appealing and relates to your business, but which is understandable at a glance.
Size and Location
Where you place your sign is another crucial element. Outdoor signage should be large enough to be seen from some distance, but it should not require drivers to turn their heads to absorb. They should also be situated relatively close to the business’s actual location. Indoor signage for your retail store must be placed in the appropriate areas: Put sales signs near the sale items, customer service signs near the cash register or returns window, etc.
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