We live in a visual oriented environment. Everywhere we see signs. The characteristic of a good sign is to sub-consciously penetrate into the mind of its observer. But sadly, many people don’t know how to create a good sign. There are mistakes everywhere.
The following article will inform you about the signage mistakes you should never make.
There are certain color schemes which go well with one another. For example, roads are black in color. Often they are demarcated with yellow color. This is to facilitate the road travelers who can see the yellow stripes glowing in dark, which prevents accidents.
A sharp combination of contrasting colors is cool but if you are going for something more vivid, consult other people. Try to look at the sign from afar to check its effectiveness.
2. Size Does Matter
The size parameter is directly proportional to sign viewership. Depending from size of a pin – size of a Billboard, it all depends on how wide you want its viewership.
Determine the distance from sign to the eyes of general public and then set the size according to industrial standards.
3. Obsolete/Worn Out Signs
One word “CANCER”. A sign should be new and should have a positive vibe around it. Failure of it will only cause the people not to pay any attention toward it.
Worn out signs are not attractive to anyone. They send out a negative message that you are not serious about your business and therefore, you are not serious about success.
You heard the famous saying: “Too many cooks spoil the broth”. Your sign has a limited space. You simply cannot stuff all the wonders of the world inside it.
Crowding makes it difficult to read signs and miss out all the vital information. Only put necessary information inside your sign.
5. Clear Branding
Kudos to your well-formed design, it is really unique and one of a kind. However, you forgot the basic rule.
‘It lacks clear branding’
Surely designing is important but don’t let your logo seem to miss out its primary objective. Make sure your logo is neither too small nor too big otherwise general audience will find it hard to decode the aesthetic artwork of your sign.
Designing a good sign is important. Choosing its appropriate location is also very important. If it is a sign for general public, pick a standout spot, which could be easily seen from the eyes of passersby.
Also consider the impact of changing seasons on your sign. The logo of a bare tree might look cool in spring, but it would be difficult to spot in autumn, considering most trees are bare in that season.
Bonus – Miscellaneous Mistakes
Certain mistakes or “logo fails” are a final nail in the desolation of your sign. Make sure there are no spelling mistakes in your signs. Also, ensure the involvement of aesthetical symmetry in your design. Most companies make a particular sign, but that sign is not connected with either the name or work of the company. There should be coherence in your work.
Posted by Randy Blakeslee - GetnSocial
Quantum Sign Corp
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