With the increase and growth in technology, you saw the emergence of the digital signboards. 2017 saw some great developments in the digital signage industry, which meant better and competitive marketing and growth of the business. As the digital signage industry is expanding, companies are opting for the latest technology as they want unique ideas for digital marketing. Keeping that in mind, below are top 6 trends that will flourish in the digital signage industry in 2018.
1. Increase in Interactivity
More interactivity by the brand leads to more connectivity by the customers and increase in conversion rate. Digital touchscreen signboards already made its debut in2017, but 2018 will see an increase in interactivity. The digital signboard you will now see of a brand will communicate with you as you approach to see the digital sign. It might tell you about its advantages and disadvantages as you start clicking it and might show you a 3D or 4D version of the products. You may also get detailed information about its outlets and discounts and deals.
2. The Trend of Videowalls
The trend of simple advertising signboards has now been converted to an animated or real life video, where the customer will get to see videos in the form of advertisements and digital signs. 2018 will see an immense increase in the videowalls with improved graphics and animation that you would feel it as a real-life experience.
3. Increase in Usage
More and more companies whether big or small, developed or in their early stages, will opt for digital signage for advertising their brands. The reason being that it is more affordable than the traditional signboard and businesses have more freedom to express what they to – without additional costs and also less possibility of damage, and wear and tear.
4. Beyond The Traditional Size
Gone are the days when signboards had to be of a specific size and weight. Nowadays, the digital signs can be of any size or weight. The size does not matter and it can either be very small or very big. Even the shape will be different in 2018. There will be an increase in 3D digital signs, which means more freedom for expressing unique ideas to attract people.
5. DIY Option
Digital signage business is so easy that everyone can do it with learning some basics. So, companies are trying to create their own unique and customized digital signage with their own ideas and implementations.
6. Improved Digital Connectivity
2018 will see digital signage not just on roads, or digital boards, but it will be revolving around digital signage. There will be a technology where you can connect with digital signs through your smartphone and tablets, from which businesses have a higher chance to convert people into their customers, and connect people with their brand. Also, with this way, customers will be more satisfied with the brand and business. The physical being will blend into the digital world with just one click and one touch.
Posted by Randy Blakeslee - GetnSocial
Quantum Sign Corp
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