The right custom signs in Illinois for just about any business could mean the difference between business success and failure. This is especially true for businesses that depend on walk-in traffic or new customers to walk through their doors. Most consumers are motivated to walk in a store simply because they saw a sign on the street. The sign piqued their interest and was attractive enough to motivate them into the business. Hardly anyone thinks about signage as a determining factor to purchase.
Which Sign Is Best?
Having a sign can be a double-edged sword. The right type of sign may bring in that much needed customer traffic. The wrong sign may actually drive customers away. For example, a business may choose a sign that is obnoxious, boastful or cheesy. The customer may then immediately dismiss the store as being not worthy of their time. However, if the sign is tasteful, thoughtful and even elegant, depending on the business, the customer feels attracted and may even be motivated enough to make a purchase.
To Light or Not to Light
Custom signs in Illinois should ultimately reflect the character of the business. For example, a restaurant sign should be tasteful in its appearance and reflect the business as a restaurant and something else. Another factor to consider is whether the sign should light up or be illuminated for night-time business. Studies have shown customers don’t like the annoying blinking strobe lights that are supposed to announce the business is open. If the shop or business is closed during night hours, why have a lit a sign?
Let the Sign Speak its Language
A sign certainly can make the difference between success and failure for any business. Unfortunately, hardly any business owner gives this factor any thought. For any custom signs in Illinois, the business owner should work with signage professionals to get their advice and options for a wide variety of signage.
Quantum Sign Corporation is a leader in the design, manufacture and installation of a wide variety of signage creations for many types of organizations.
Posted by Randy Blakeslee
Quantum Sign Corp
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