Some statistics on why signage is important for your business

Some people think that advertising means posting and sharing your company´s information with other people. That is not the case, the advertising business is a very competitive market and making your business name rise above the others is a process that requires more than the ability of sharing information. This happens with the signage publicity; even though this process is not as easy as people would normally think it is, you can achieve your goal but researching and using data and figures to understand the market.

The sign universe
Understand that people keep in mind the fact that a sign is more than the letters that name your business in the front of the building. We´re talking about your external image, the thing that will attract your consumers into your doorstep and make them be interested in what you have to offer.

That's why we need to take everything into consideration in the signage process; from the shape and ink you will use on the letters to the type of material you will use. Signage advertising is very important for your business, and here we give you some facts regarding this subject.
Surveys

Both the FedEx Company and the Economic Center at the University of Cincinnati have made several investigations on the impact a sign causes in the consumers. They checked if it still had the ability to make people go inside the business or to even by a product there. Here´s what we´ve got:

New costumers
76% (8 in 10) of consumers stated that they entered a store they hadn´t been in just because of the signs they had.

Talk about it with your friends
75% of them said that they had told other people about a business because of the signs they saw.

A mirrors´ reflection
About 68% of the clients think that a quality of the sign reflects the quality of a business and also in the products they sell or the services they provide.

Show interest
67% of the consumers said that they purchased a product because the company´s sign caught their eye.

No sign, no nothing
67% of these people expressed that the absence of a signs stops them from entering into a business.

Brand new look
60% of all the businesses that decided to change their image and getting into their signage visibility had a positive impact on sales and profit. The average income increased around 10%.

Quality
50% of the consumers stated that they wouldn’t go into a business if it had poor signage (misspelled words or poor quality)

Image
38% of the large companies identified branding/image as the most important purpose of effective signage. Besides, small firms noticed that signs were the most important tool to make their business stand out

Can´t read it, can´t buy it
Among all the features a sign can have, legibility was chosen to be the most important.

Posted by Randy Blakeslee