The key to successful graphic is not only pretty pictures. You need basic understanding of color theory, hierarchy, density, and fonts. Besides, pictures can be worth a thousand words, yet this means nothing unless such words communicate the key message. With this in mind, below are some of the steps that can lead to exhibit graphics that are effective and can offer you results:
Create a Messaging Hierarchy
Hierarchy is only a fancy way to say order of importance. This can be found everywhere from your numbered to-do list to the classic food pyramid. This is an organizational tool that will tell your brain the ways to prioritize information, which is a tool once used properly may increase the exhibit graphics’ effectiveness. This directs your eyes where to go, providing your brain metal cues on the time to spend ingesting information. In terms of exhibit graphics, this direction is necessary as you have limited time only to capture the attention of your audience.
Determine the Effective Combinations of Colors
When you’ve determine your messaging hierarchy, turn the attention to the colors. Your palette is dictated by internal style guide or corporate identity. If this is the case, the options for colors might be limited, yet there are some guidelines for usage that you must follow, no matter what the hues you pick. Contrast is the key when it comes to color, particularly if you are placing texts on the colored background. Yet, beyond that, there are particular combinations of colors that are much pleasing to the eyes than others.
Pick a Functional Font
With lots of fonts, it is very easy to get lost in Papyrus and Comic Sans. Think of the fonts as the tone of voice, they have power to change your message, just as the one’s inflection could mean the difference between sarcasm and sincerity. So, what is the best way to pick the right font? Begin through deciding if you like to use a sans serif or serif font. The serif fonts are good whenever you are reading a book or newspaper, yet unless they’re an important part of the brand identity.
Determine the Right Density
Think of the ways on how many times you have walked the aisles of the show and spotted back wall laden with the text paragraphs that detail everything from the product testimonials, specs, and history of the company to info about the in-booth giveaways of the exhibitor.
Integration of Imagery
In terms of time to choose images, supporting visual elements, and photos for exhibit graphics, the key is balance. Imagery must be used for supporting your overall brand and improve the experience. Once used together, the texts and images must complement one another and tell a much engaging story. Yet, image selection must not be done independent of font, color, and hierarchy decisions you have made. No matter what the font, colors, and imagery you choose, your graphics need to serve a primary function and it’s communication.
Posted by Randy Blakeslee - GetnSocial
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