As the digital signage becomes an important technology in the world of hospitality, business owners are now challenged with the ways in which to use the investment to its full potential. When it comes to hotel digital signage displays, the opportunities are limitless. In fact, visual communications can also be integrated throughout the building in different ways.
The use of digital signage in various hotels basically expands beyond lobbies. It could be used in a meeting room for a corporate presentation, for display in elevator in wayfinding, and for hotel checkout time signs. The digital signage in the hotels may also be used for internal communications and BOH or back-of-house for guests when checking in.
Below are some of the things you can take for consideration when displaying hotel digital signage:
Digital signage in a hotel must always be used for easy wayfinding and navigation. The main question that guests have for front desk is typically how to get to somewhere. Placing the displays that are committed to helping everyone navigate enhances the experience of the guests.
One of the main functions of the hotel digital signage display is guiding the guests. Visual communications may be used when informing guests about what they have to know regarding the hotel. The information may include about the weather, amenities, time signs for check-out and check-in, hotel deals and specials, and so on.
Usually, these are found behind front desk and show general information that’s essential for guests. Its purpose is to give an additional service level that front desk staff might not provide. For instance, the key reminders may be triggered by the feed and weather directly in the display whereas the staff member might not know it is raining.
Hotel digital signage displays may also be used for advertising and generating additional income. Just ensure that it doesn’t harm the experience of the guests. Moreover, through offering your preferred partner ad opportunities, you will be able to guide your guests to some establishments that you trust.
In hotels with digital signage displays, it can be a way for guests to connect to local community through virtual concierge. These kinds of displays are useful as there’s always updated and real-time information. The kiosks of virtual concierge may update the guests on anything the live person could like news, events or local happenings.
Digital signage displays in hotels are also a good way to present the frequently asked questions by guests and have answers before asking the staff. This may include everything from the pet policies to the breakfast schedules to the hotel check-out time. Posting this kind of information in a format of question and answer will make sure that the guests will be helped prior to engaging staff members.
There’s power when it comes to personalization and most hotels are using visual communications when addressing particular groups or a number of guests who will stay together. Not only it shows appreciation for that group, but also it improves the experience of the guests with extra detail.
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