To make a business flourish, you need sound marketing and digital signage industry is all about promotion of your product.
Check out the coolest digital signage trends of 2018.
1. Use of Curved Screen
Hardware is important when it comes to digital marketing. Surely, you have used the designing tools, well enough to create a piece of advertisement but the way it will be shown to the audience will have prolong impact, upon the viewers.
The thing about curved screens is that they are relatively new in the market. They cover a large area and with their relative concentration of bezels between the holistic area, a passerby is natural to tilt his head when passing the screen, giving more attention to the advertisement.
2. The Power of Narration
According to human psychology:
We will pay attention to an average ad but we will pay more attention to an ad involving a storyline with guidance.
This is what narrations typically do. We seem to trust the voice which tells us about a journey (explained in the ad) and provides us the solution in the form of a promoted product.
3. Influencer Marketing
You and me – we might not be that much popular but if something is to be endorsed by Barack Obama or Donald Trump – the majority of public will blindly trust their choice.
This is because these people influence other people. In 2018, influencer marketing is expected to grow and it will affect other people by endorsement of celebrities, athletes and powerful people who made a change in the world.
4. Concise Written Content
Verbosity is getting replaced by effective content. Instead of going for undue adjectives, a tagline, incoherent with your product will make a greater difference.
For example, the tagline of Nike ‘Just Do It’ is a globally used distinctive tagline. Even without the reference of ‘Nike’, upon hearing the tagline in any field of life, a person sub-consciously thinks about Nike.
Such should be the strategy of devising a tagline along with targeted advertisement and all of this will be possible by correct usage of vocabulary.
5. Conceptual Marketing
Recently, an ad of Mercedes got popular in which they advertised the power of their light by showing a cow in the night, getting its insides illuminated by the power of Mercedes vehicle.
Conceptual marketing is always effective than mere big words. If you link a concept with your product and be able to present it to the mind of a customer, a person will highly appreciate the knowledge he gained through your ad, linking your product with his everyday life.
With one ad, you may be able to get a lifelong customer.
6. Background Videos
Background is often neglected in advertisement but overtime, dynamic background settings are expected to hit the market.
How about a background video, smoothly playing behind a row of text? A person will take more time to focus upon the video as well as the content written over it. The more time a person spends on a digital ad, the more exposure will he get about the product.
Quantum Sign Corp
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