Prints of large format and other kinds of physical signs need more than merely matching your sign to your specific brand. Although signage is no doubt much more affordable than other forms of advertising, it is still important for businesses to make the most out of their investment.
How many times have you driven around a certain place, straining your neck searching for a business that seems to be inexistent because you couldn’t spot their too small signs? Finding a certain business could be tougher than finding your lost pins, and most of the time, it is due to ill maintained or poor signage.
It is important to pay attention to your signage, especially since this serves as an extension of your business brand. A reliable sign company can guide you towards a style and design of a sign that will work best for you. However, there are several sign considerations you have to keep in mind during your designing phase to avoid any unwanted pitfalls along the process.
Check Other Signs in Your Neighborhood
Your business sign must not look out of place or blend in with others in your area. It must be different and unique enough to stand out without being a complete eyesore. Consider the signs on the shopping mall strip’s board. When 8 out 10 are in white with black font, one has gold text in bright blue background, and the rest features a zany font choice and neon photo, your eyes will instantly be drawn to the outliers. The neon sign, however, could be too loud, so blue or something similar might be better.
Less is Always More
It is completely understandable to relay your message as much as possible on your sign. This plan, however, can backfire, particularly when your signs are supposed to get the attention of drivers passing by. They will never have enough time reading all those details, and trying to make them do so could be quite dangerous. On top of that, experts also agree that people develop much shorter attention spans each year. Try to keep your texts to the minimum number you can.
Many People are Actually Red-Green Deficient
The so-called red-green deficiency happens to be the most common form of color blindness. There are in fact more men than women who are experiencing this type of deficiency. This kind of condition can make the strawberry fields look similar to a grayscale rendition. If you don’t like to lose out on up to as much as 10% of male population, you should reconsider before you go for these colors of winter holiday.
Don’t Forget Your Target Audience
The last but definitely not the least of sign considerations is your target audience. This one is important since your target audience might not really be who you assume them to be. For instance, when you are running a toy store, it might seem like children are your demographic. But, kids are just part of your audience since family members and parents especially are the ones who will open their wallets. See to it that your signs will be appealing to the entire audience spectrum and not just one niche.
Posted by Randy Blakeslee
Quantum Sign Corp
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