An effective signage will take you to the road of success in no time. Your signage must be doing the ABCs and these include the following:
Letter A - Attract More New Customers
Although securing your repeat customers with topnotch quality service will help you establish your brand reputation and save you more money, attracting new clients must always be your main priority. According to studies, it show that eighty-five percent of the clients of businesses live within a 5-mile radius and since twenty percent relocate every year, your strategies on lead generation should be strong enough to offset such loans. Luckily, a good way to maintain and grow happens to be the simplest as well. Yet, just make sure that you do it in the right way. Consulting with an expert to make quality signage, complete with great graphics, colors, and compelling copy that speak to your targeted audience, is an energy-efficient and economical way to attract new customers.
Letter B - Brand Your Business
Branding is the word that’s always mentioned in many marketing meetings, yet it isn’t as complicated as most of you think. Branding boils down to conditioning a particular association in your clients between your business and your clients’ needs. Your primary goal is building awareness between your client’s needs and your company and it’s achieved through consistency and repetition. For this reason, branding must repeat consistent logos, copy, and coloring as frequently as possible to reinforce and build positive associations. However, you will need to develop such things first and this is where signage experts can help you.
If your brand just deal with infrequent and particular needs including locksmiths, real estate, veterinarians or medical offices, your signage won’t push rapid action, flashy imagery or limited promotions, yet instead make a sense of authority, consistency, and professionalism with color selections and imagery that compliment such aims. You may also afford to be more subtle and would do great to concentrate on integrity than visibility. For you to do it, you have to lay groundwork for positive mental association so potential customers will think of your brand and signage when their costly infrequent need arises.
Letter C – Create Impulse Sales
Even if most of your business reviews and product information can be accessed at your fingertips, a big percentage of the sales are motivated by impulsivity and emotion. In a report, a particular business indicated that roughly seventeen percent of their sales are because of the customers who didn’t intend to purchase that day and did so for the reason that they saw a sign, which spoke to them. Because of this, smart business owners must design their signage with the intention of making many impulse sales. Impulsivity may be influenced through sign coloring, design, installation, and graphic selection. All of these are what experts can help you. If you’re working in an industry that deals with impulsive or frequent needs including convenience stores, gas stations, and restaurants, you’d want to emphasize attention-drawing and highly visible graphics that can be consumed just by a glance. The signage of your business must be evocative and eye-catching with the use of colors that trigger emotions, which relate to your product.
Posted by Randy Blakeslee
Quantum Sign Corp
We bring life and lights to signs. We would love to share our news with you.