Everybody knows that keywords are crucial for websites, particularly in terms of SEO, yet they are also the key factor to create your digital signage messages that will grab the attention of your audience. You have to bear in mind that majority of your audiences is busy in doing some things once they encounter your displays and you need less than 3 seconds to get them pay attention.
Strategies on design will be of great help. You can use high contrast backgrounds, attractive images, and right amount of texts. The actual words you use may get them notice the screen as well as pay attention to your messages. As most writers will tell you, selecting the right wording is essential. In addition to that, today’s world where people get information constantly from various devices and sources, words often trend. Particular phrases and words become popular across different platforms like social media sites, news articles, and some websites.
If your message contains some trending words, they’re more likely to feel updated and that is what most people like these days. However, how will know if you’re using the freshest information available? Well, there’s an obvious way and that is to pay attention. You are more than just IT managers or content creators for digital signage, you are also one of the info-consumers. What phrases and words do you see on your favorite pages and sites?
Keywords mean the terms that people put in search engines online when searching for a string of words or single word. Such changes all the time since the interests of people change or the new topics become current and since the algorithms that search engines use are improving constantly. As of now, the biggest search engines are Yahoo, Bing, and Google. Yahoo discontinued their analytics service, yet Bing still offers its own keyword research tool.
A good way to know what could be trending on Google is to leverage the Google Auto Complete. The only thing that you should do is to go the main site of Google and begin typing something in. As you’re typing your topic, Google would attempt to auto complete the entry you’ve provided with the trending terms that start the same. Another way for Google is putting in your search string and scrolling to the bottom of the SERPs. Google will provide you a list of other related keywords.
You can also take advantage of Google Trends for more information on the keywords that are currently trending today. You will get massive data here and you can search for trends by region or country. You can also use Google Trends to look for Trending Searches on both Top Charts and YouTube.
You will also benefit from Google Correlate that enables you to discover the words that correlate with the target work. All data will let you see what people in your region are searching for in their daily lives and could offer you some clues for what you should say on digital signage messages and ways to say them.
Posted by Randy Blakeslee - GetnSocial
Quantum Sign Corp
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