Is Your Sign Looking A Little Tired?

If you have managed or run a business for a few years, you may be forgiven for getting a bit complacent. It takes so much attention and effort to detail to get the business running and up. When you get into the groove, you’ll tend to let particular things slide. If you aren’t turning profits on a regular basis, it can be a huge problem. Yet, even though you’re in the black, you could not be making as more revenues as you might if you’re a bit vigilant in your business upkeep.

New Signs and Old Signs
Your sign might have looked good 2 years ago. It might’ve been exactly what you wanted and might’ve been good for business. Indeed, the sign’s content might still be what you like, yet how does the sign looks? Is your sign tired and old? If your answer is yes, your signage must be updated or replaced. Once you answer maybe, your sign must be updated or replaced. The reason behind it is that a lesser optimal sign means lesser optimal revenues.

The cost of the new signage might be quite small in comparison to the increase in the business. What does a faded and old sign say about your business? In the world where people are searching for what’s different, new, and trendy, it does not pay to behind times. Although you have a business that’s established since 1800s and prefer to convey history and stability, old sign does not say historic as it says neglected, won, and tired. It does not say old school, it only says old.

What Are the Stats?
You might want to know some stats to back up their claims, lest you think they are cynically trying to improve business revenues. But, there’s nothing to worry about since the stats do support the argument. According to Sign Research Foundation, it was found that sixty percent of the businesses reported an increase in the average sales of ten percent or more through updating or adding their signs.

6 out of 10 businesses improved their revenue simply through updating or adding their signage. Not just increased sales, yet increased by ten percent or more. That’s a particular amount. Just check the sales today. Would you increase it by a tenth? Well, you could?

If you doubt that you won’t be able to get these revenues, the first thing that you should get is high grade and professional quality signage at a reasonable price. It isn’t like you need to put out this huge outlay to get another signage. So, it isn’t a huge gamble. In addition to that, those businesses that have seen an increase of at least ten percent. Others saw higher increases and most of the businesses in forty percent might have increased sales, not by this particular margin. But, there’s nothing to worry about as it cannot hurt to have clean, crisp, bold, and new signage in your business or in storefront. It would make your business appear more impressive no matter what the effects on the sales.

Posted by Randy Blakeslee - GetnSocial