Whenever a company or a local business is all set and ready to start its advertising campaign, they keep having two thoughts in mind; the first one being “How much´s gonna cost” and the second one “How long will it last?” First of all, everything will depend on the materials you use; this is something you don´t want to go cheap on because it´s directly related to the enterprise´s image, nonetheless you won´t have to use your entire budget if you are well informed. Secondly, the duration can go from 3 to 10 years depending on the materials you use. Here we will give you basic sign material 101 information, that way you´ll be able to find the equilibrium between using quality materials that will last long and finding the most affordable ones.
What materials should I use?
We need to state the difference between an outdoor sign and an indoor sign first. While outdoor signs have to deal with harsh weather conditions, indoor signs do not handle those types of situations. Therefore, we can say the main difference between one and the other is that outdoor signs ought to have more durable materials than indoor signs. We´ll start first with Outdoor Signs.
If we talk about outdoor signs, we must tell the difference between calendered vinyl and cast vinyl. The main aspect that differentiates one from the other is a price-duration effect, cast vinyl can face difficult weather conditions while calendered vinyl, but the latter has a more accessible price.
In addition, we have acrylic, polycarbonate and aluminum when we talk about storefront outdoor signs. Acrylic can seem expensive but it´s durable both outdoors and indoors because of its hard plastic that makes it resistant enough to have an extended duration. However, polycarbonate is known for being shatterproof, which means that is more durable than acrylic while having the same aesthetics features. Moreover, aluminum is the strongest material in the outdoor sign business.
Let´s go inside
Every business, from a local store to a multinational enterprise must have an indoor signage as better as the outside signing is; here we suggest the most appropriate materials you can use.
The options go from corrugated plastic to polystyrene to foam PCV. While corrugated plastic is temporal-therefore economic- but also having an extended lifespan with the right maintenance, polystyrene can have an indefinite duration with the proper care, but it´s not suitable for dealing with weather conditions. Meanwhile, foam PCV has the best presentation and quality regarding lifespan in the indoor business.
Know that we are familiar with the materials, we must seek for quality installing. The installing service KC Signs has is top-notch because it´s been manufacturing and putting signs for more than 20 years.
The goal of a sign is to deliver a message to an audience, whether is advertising or political propaganda. However, if the materials are not appropriate, that message is not likely to be seen by anyone.
Posted by Randy Blakeslee
Quantum Sign Corp
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