'Without advertising, you can never promote your business or express yourself.’
Everyone knows this golden rule of getting famous, but not everyone gets to enjoy the spotlight. Today we will focus on the usage of website for digital signage. Happy Reading :)
1. Identifying the Cause’ And ‘Effect’
Before designing your sign, you need to ask yourself:
2. Linking Content with Your Desired Sign
Good written content is the heart of signage industry. But sadly, not everyone can write good content. A good marketing strategy is to link your words with what your business or what your message is all about.
For example, if you run an automobile business, your tagline should have words like ‘wheels, cars, bikes, and road.’ Even if you aren’t using the words directly, you need to create a connection with the message because these types of techniques greatly influence the sub-conscious part of mind.
3. Color Scheme
Humans are visual oriented creatures. Before the reading a message, they will be the first to recognize the color scheme along with graphics and illustrations.
You can go with multiple color schemes. Either pick bright colors which are attractive in nature, so that if anyone visits your website, they will be attracted to your sign.
You can also use the same color strategy of your website’s layout on your sign to have more symmetry but don’t be too obvious, otherwise it will be difficult to distinguish your message from layout.
4. Website Ad Plugins
There are over 100,000 plugins in different website platforms. Why don’t you use them to increase your optimization?
Browse through hundreds of ad plugins and see the power of making your ad more productive. Good examples include Ads pro plugin, WP pro ad plugin and WP quads.
The two mentioned foremost i.e. Ads pro plugin and WP pro ad are unique in a sense that most people use ad blockers to bypass signs. Ads pro plugin will nullify the effect of ad blocker and WP pro ad is a complete ad manager of your website. It will give valuable statistics as well as directs you towards the best places of placing your ad.
5. Using Pre-Built Layouts
Yes, you can use them. The plus side is that you don’t have to work very hard. Just pick up a template and improvise on the design but the downside is that they are publicly available to everyone. (But, that is again subjective. Being openly available in the market means people are using them to set trends)
The best approach probably, is to use pre-built layouts and then use appropriate innovation so that people can differ between you and other brands.
Quantum Sign Corp
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