Why limit the base of your potential customers by only being visible during your daylight hours? Reflective metal signs allow your business to be seen throughout the days. But if you are not satisfied with the existing one, just changes it to make more impressive and effective to attract more customers.
The culprit is here your color choice of facing that lacks the brightness and visibility in dark. Dark colors like green, black, blue, deep brown etc are not as bright as the colors like orange, yellow, white etc. If you are looking for a gold standard for the signage night visibility, white is best certainly. But business owners believe that the white color is not best to meet the need of the color palate of the corporate world. They generally choose a darker tone, especially for branding.
But this is not just the right solution but there are some solutions, which are more effective than that:
Two-tone bright facings
If your brand color is darker blue or hunter green but you are not very fond of the white color and need the visibility after-dark that comes with white façade, do little compromise. Just adjust the faces of channel letter with the edges of white and keep the darker tone as it is it. The illumination will shine brightly around limited emanation of the light from the centers of the letters.
Overlays of perforated vinyl
For the fonts of channel letter, you can adapt the functionality of vinyl overlays. Have it with 70/30 ration that means the 30% of the surface of the film contains perforations with the presence of your desired color that allows the LED to shine during night time also.
Another configuration is darker vinyl color over the lighter acrylic to make your letter more visible. The darker vinyl covered face is a more satisfying option actually. Reveal letter configuration is also popular today for the purpose where the technicians combined light colored acrylic face and slightly smaller size dark color vinyl overlays.
White LED is the most common choice to bring the best of visibility but you can do little more experiment with the amplification of some other colors. It can add some vibrancy to your dark color display. Add more LEDs to the bigger letters if you are worried about the sheer signage size.
Combination of backlit and front
If you have the facility to choose the option of halo illumination, you can go with a perfect combination set up. Make a lighter backlight and combined if it with brighter wordings or add bright colors to your lettering fronts. This set up can give you the desired visibility at night.
Color aficionado is another smart technique for you if you don’t want to compromise with the corporate palate of colors. The choice of sub return can place a letter within another letter. This combination can give an amazing visibility result in dark.
Customization of color and experiment with light are the keys here that most of the businesses prefer to have to improve the signage visibility in dark.
Posted by Randy Blakeslee - GetnSocial
Quantum Sign Corp
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