With all the internet and social media marketing fuzz it’s normal that we sometimes forget the traditional ways of business advertising. And no, we’re not talking about last technology signs or anything; we’re simply talking about the physical store and how it looks, and more important, what would attract people that walk by to get in? Not those that saw the store on their computer or mobile, but the ones that pass right by your business every day but never get it. How to attract them? What advertising could get your store more foot traffic? Well here are some tricks that you might find interesting.
No matter what an excellent website you have when talking about foot traffic. So, if you’re investing too much in online marketing but forgetting your front door, you’re making a mistake. Make sure you have a nice, striking sign at your door, elegant or colored according to your business and sooner than later you’ll see the difference in foot traffic. Actually, an study made in 2013 by dr. James Kerallis suggested that almost half of the people that enter an unknown store does it because of the signage.
For having a high-quality signage that calls people attention you have to consider font, color, kerning, condition, placement etc, but it will be as worthy as that Facebook ads you just released (sometimes even more as the sign attracts people directly to your store).
Add a little bit extra for making people feel special
Adding some extra features to your front door can make people feel special and related to the store so the will go in. It doesn’t even have to be something expensive, a red carpet on the entrance can do the trick. But if you want to invest a little bit more, using showcases as theatre stages for mannequin scenes is really attractive, some people may get in only because they’re amused and curious by the depicted show.
Let them see the best of you
If you’re selling small products, take some of the best material you have and use it on the showcase scene, or at least let them see it beautifully arranged. If you have “show off” products, then show off the best at the front door, for example, if you’re an artisan, put your best piece of work right at the entrance, this will awaken people impulse shopping.
First impression and maintenance
First impressions are everything and, of course, hygiene is as important as anything for achieving a nice first look. That’s why you need to pay special attention to the maintenance and cleaning of your store; no one will be attracted to enter a place that’s disgusting, with bad smell and dirty workers. Make sure everything is neat and organized and that your employees look nice and clean. This doesn’t mean you become a shaving-heads nazi or forbidding tattoos, just make sure they shower and look clean in general.
Posted by Randy Blakeslee - GetnSocial
Quantum Sign Corp
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